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Selfycart - let's grocery shoppers scan items and checkout on their…
Selfycart was founded in 2015 by Erick Lee (Founder/CTO) and Sahle Hashelit (Founder/CEO).
Selfycart has raised $1.0M in total across 1 funding round.
The fastest, easiest, and most secure way to checkout in retail stores. Selfycart is working towards a world where there are no lines, and no wait, to checkout. Simply, scan, pay, and go.
Selfycart was founded in 2015 by Erick Lee (Founder/CTO) and Sahle Hashelit (Founder/CEO).
Selfycart has raised $1.0M in total across 1 funding round.
Selfycart's investors include Bain Capital Ventures, Ballistic Ventures, BootstrapLabs, Norwest Venture Partners, Sierra Ventures, Wing Venture Capital.
Key people at Selfycart.
Selfycart is a technology company that builds a mobile self-scanning and checkout solution for grocery shoppers, enabling them to scan items as they shop and complete checkout independently without waiting in line. Its product serves grocery retailers and their customers by streamlining the in-store shopping experience, reducing checkout times, and enhancing convenience. This solution addresses the common pain point of long checkout lines and friction in physical grocery stores, improving customer satisfaction and operational efficiency. Selfycart’s growth momentum is tied to the broader retail trend of digital transformation and contactless shopping, with deployments in multiple grocery chains and ongoing expansion plans.
Selfycart was founded by entrepreneurs with backgrounds in retail technology and software development who identified the need to modernize the grocery shopping experience. The idea emerged from observing persistent checkout bottlenecks and the increasing consumer demand for faster, more autonomous shopping options. Early traction came from pilot programs in select grocery stores where the app demonstrated significant reductions in checkout wait times and positive shopper feedback, validating the product-market fit and paving the way for wider adoption.
Selfycart rides the wave of digital transformation in brick-and-mortar retail, particularly the shift toward contactless and mobile-enabled shopping experiences accelerated by consumer expectations for convenience and safety. The timing is favorable as grocery retailers seek to compete with online delivery services by enhancing in-store experiences. Market forces such as labor shortages, rising operational costs, and consumer demand for speed drive adoption of self-scanning and mobile checkout technologies. Selfycart influences the ecosystem by pushing innovation in retail tech, encouraging other players to integrate AI, mobile apps, and seamless payment solutions into physical stores.
Looking ahead, Selfycart is poised to expand its footprint across more grocery chains and potentially other retail verticals. Trends such as AI-driven personalization, integration with loyalty programs, and enhanced analytics will shape its product evolution. The company’s influence may grow as it helps retailers blend digital convenience with physical shopping, setting new standards for customer experience. As consumer expectations evolve, Selfycart’s technology could become a core component of the modern grocery ecosystem, reducing friction and enabling smarter, faster shopping journeys.
Selfycart has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in August 2016.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2016 | $1.0M Seed | Bain Capital Ventures, Ballistic Ventures, BootstrapLabs, Norwest Venture Partners, Sierra Ventures, Wing Venture Capital |