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Key people at Self Magazine.
Self Magazine is an online wellness publication delivering trusted health content across diverse digital platforms including web, video, and social media. Its core product centers on providing accessible information and guidance, underpinned by values of inclusivity, accuracy, autonomy, and empathy. The platform's approach integrates comprehensive editorial oversight with varied reporting backgrounds to ensure reliable and service-driven content.
The magazine was founded in January 1979 by Phyllis Starr Wilson, who served as its inaugural editor-in-chief. Wilson’s insight stemmed from observing a growing spirit and energy among women, largely driven by an increased interest in fitness, alongside a desire for a more fulfilling life experience. She envisioned Self as a guide to cultivate the vitality necessary for women to achieve their aspirations.
Self serves a broad audience of over 20 million monthly users who seek to enhance their well-being and care for their communities. The company’s vision is to remain a leading voice in health content, empowering individuals to pursue their personal wellness journeys while recognizing the interconnectedness of personal and communal health, fostering positive systemic change.
Key people at Self Magazine.
SELF Magazine is a women's health and wellness publication owned by Condé Nast, focusing on fitness, nutrition, mental health, beauty, and culture to empower women through accurate, inclusive content.[1][2] Founded in 1979, it transitioned from print to a fully digital format in 2017, generating $118.5 million in annual revenue in 2025 with around 2,123 employees and 9 million web visits, positioning it as a leading authority in the wellness media space.[1][2]
SELF Magazine launched its first issue in January 1979 under Condé Nast, a media company founded in 1909 by Condé Montrose Nast and now a subsidiary of Advance Publications.[1][3] The brand emerged as a major new launch targeting women's health and self-improvement, quickly becoming a staple at newsstands.[3] It evolved significantly over decades, with a pivotal shift in the 2010s under editors like Joyce Chang, who as editor-in-chief overhauled the logo, offices, and content vision while preserving its heritage DNA amid industry changes like the 2017 move to digital-only.[1][3]
SELF Magazine rides the digital wellness boom, capitalizing on post-pandemic demand for mental, physical, and emotional health content amid rising interest in women's wellness apps, wearables, and telehealth.[1][2] Its timing aligns with media's shift to online platforms, where it leverages Condé Nast's tech stack (JavaScript, HTML, PHP) for high web traffic and competes with digital peers like Health.com and Glamour.[1][2] Market forces like advertising growth in health-tech and inclusive content favor its model, influencing the ecosystem by setting standards for factual women's health reporting and amplifying trends like mindfulness and nutrition in a fragmented media landscape.[1]
SELF's digital momentum, with substantial revenue and traffic, positions it to expand into interactive wellness experiences like apps or personalized content powered by AI and data analytics.[2] Trends in women's health tech—such as personalized nutrition via wearables and community-driven mental health platforms—will shape its path, potentially deepening Condé Nast synergies for multimedia growth.[1][2] Its influence may evolve from traditional authority to tech-integrated leader, sustaining empowerment in an increasingly digitized self-care era, true to its 1979 mission of inspiring better lives.[1][3]
