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§ Private Profile · New York City, NY, USA
Selectable Media is a technology company.
Selectable Media developed a sophisticated platform for native and engagement-based advertising. The company specialized in integrating brand messages directly into the user experience, allowing consumers to unlock digital content and services by interacting with advertisements. This approach enabled advertisers to achieve meaningful audience engagement while providing a value exchange that benefited content publishers.
The company was founded in 2006 by Matt Minoff and Mike More. Their core insight stemmed from the understanding that consumers are more receptive to advertising when it directly facilitates access to desired digital experiences. Minoff, serving as the company’s Chief Executive Officer, spearheaded the vision to create a more symbiotic relationship between brands, content, and consumers.
Selectable Media's platform attracted significant interest from major advertisers across diverse industries. The company's overarching vision was to redefine advertising as an intrinsic, value-generating component of the digital landscape, fostering deeper connections between brands and their audiences through contextual and consent-based engagement.
Selectable Media has raised $5.0M across 2 funding rounds.
Selectable Media has raised $5.0M in total across 2 funding rounds.
Selectable Media has raised $5.0M in total across 2 funding rounds.
Selectable Media's investors include Avalon Ventures, General Catalyst, LAUNCH, Lowercarbon Capital, OCA Ventures, TBD Angels, Union Square Ventures, Dharmesh Shah.
Selectable Media was a New York City-based technology company specializing in native and engagement-based advertising solutions, acquired by Meredith Corporation in January 2015.[1][2][4][5] It provided advertisers with cross-platform tools like Value Exchange (unlocking content via short video ads) and Sponsored Stories (blending brand messages with engaging content in categories like entertainment and sports), serving major clients including Merck, Capital One, GEICO, PetSmart, Del Monte, and Chipotle.[1][2][4] These products emphasized 100% viewable, high-engagement ads across mobile, tablet, and desktop, solving the problem of low-visibility digital advertising by tying access to relevant consumer content.[1][4][5] Post-acquisition, its technology integrated into Meredith Digital, enhancing branded content distribution to over 60 million monthly unique visitors.[2]
Founded prior to 2015 (exact year not specified in available data), Selectable Media emerged as a leader in native advertising under CEO Matt Minoff and COO Marc Rothschild.[1][2][4] The company quickly gained traction with its innovative ad formats, attracting blue-chip clients and demonstrating early success in engagement-driven video and native ads.[1][2] A pivotal moment came on January 6, 2015, when Meredith Corporation acquired it to bolster digital capabilities, following Meredith's string of digital investments like Allrecipes.com, Mywedding.com, and Martha Stewart partnerships.[1][2][4] Minoff transitioned to oversee Meredith Digital’s ad products and operations, while Rothschild managed sales, with both based in Meredith’s New York offices.[2]
(Note: Search results reference a separate entity, SelectMedia.asia—established 2012 in Asia with full-stack video ad tech—but this appears distinct from Selectable Media and is not confirmed as related.[3])
Selectable Media rode the early 2010s native advertising wave, a trend shifting from intrusive display ads to seamless, content-integrated formats amid rising consumer ad fatigue and mobile fragmentation.[1][4] Its timing aligned with publishers like Meredith seeking digital revenue diversification, as traditional media faced cord-cutting and programmatic ad growth; the acquisition amplified Meredith’s scale against competitors launching similar platforms (e.g., Meredith’s own “Buzz”).[2][4] By enabling better engagement and viewability, it influenced the ecosystem toward value-exchange models, paving the way for modern ad tech emphasizing brand safety, targeting algorithms, and cross-device inventory—trends echoed in later platforms like those from SelectMedia.asia.[3][5]
Post-2015 acquisition, Selectable Media’s tech likely evolved within Meredith (now part of Dotdash Meredith after further mergers), fueling ongoing native ad innovations amid privacy regulations and AI-driven targeting.[1][2] Looking ahead, trends like cookieless advertising, video-first experiences, and programmatic yield optimization will shape its legacy, potentially expanding into global markets seen in similar platforms.[3] Its influence may grow through Meredith’s audience dominance, redefining engagement in a post-cookie era—echoing its original promise of relevant, viewable ads that Meredith sought to scale from day one.[1][5]
Selectable Media has raised $5.0M across 2 funding rounds. Most recently, it raised $2.0M Series A in October 2012.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2012 | $2M Series A | Avalon Ventures | General Catalyst, LAUNCH, Lowercarbon Capital, OCA Ventures, TBD Angels, Union Square Ventures, Dharmesh Shah | Announced |
| Nov 1, 2008 | $3M Series U | — | Avalon Ventures, General Catalyst, LAUNCH, Lowercarbon Capital, OCA Ventures, TBD Angels, Union Square Ventures, Dharmesh Shah | Announced |