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Seeri develops an artificial intelligence platform designed to integrate with existing enterprise systems, offering transactional automation beyond mere analysis. The company's core product, TanIA, connects with ERP, CRM, and other operational platforms to not only understand data but also execute real actions such as quoting, approving, charging, and reporting directly, closing complete operational cycles without manual intervention. This approach focuses on generating tangible operational efficiency through direct system interaction.
The company was founded in 2020 by Felipe Racines and Juan Martin Suso. Their founding insight centered on the need for AI that moves beyond advisory roles to actively perform and automate tasks within business workflows. They recognized a critical gap where businesses required intelligent systems capable of direct execution and seamless integration into existing operational infrastructures.
Seeri targets a range of industries, including wholesale, distribution, mass consumption, automotive, insurance, banking, and finance, serving businesses that seek to automate and optimize their complex operational processes. The company envisions providing a comprehensive ecosystem of automations, optimizations, and advanced analytics, empowering clients to harness their data for real-time, data-driven decisions and continuous operational improvement.
Seeri has raised $2.0M across 1 funding round.
Seeri has raised $2.0M in total across 1 funding round.
Seeri has raised $2.0M in total across 1 funding round.
Seeri's investors include Pareto Holdings.
# Seeri: A High-Level Overview
Seeri is a Colombian B2B software platform that provides comprehensive business management tools for small and medium-sized enterprises in Latin America.[1][2] Founded in 2020 by Felipe Racines and Juan Martín Suso, the company operates a digital platform designed to consolidate business operations for manufacturers, distributors, and retail stores.[1][2] Seeri's core offering integrates sales management, customer relationship management (CRM), inventory tracking, financial management, logistics, and data analytics into a single unified interface.[1] The platform aims to help businesses maximize profitability and optimize operations by centralizing data and automating key processes with artificial intelligence.[4]
The company has raised $2.5M in seed-stage funding from investors including Redwood Ventures and H20 Capital Innovation.[1] With approximately 58 employees, Seeri operates from Bogota, Colombia, and serves the broader Latin American market where digital transformation adoption among SMEs remains a significant growth opportunity.[1][5]
Seeri emerged in 2020 when Felipe Racines and Juan Martín Suso identified a critical gap in the Latin American market: small and medium-sized businesses lacked affordable, integrated software solutions to manage their operations efficiently.[2] Rather than building a single-purpose tool, the founders designed a comprehensive platform that consolidates the fragmented software landscape these businesses typically navigate—combining CRM, ERP, inventory management, and financial tools into one accessible interface.[1][4]
The company's early positioning focused on digitizing supply chains and business processes for underserved SMEs across manufacturing, distribution, and retail sectors.[2] This focus reflects the founders' understanding that Latin American businesses often operate with legacy systems or multiple disconnected tools, creating inefficiencies and limiting growth potential.
Seeri operates within the broader wave of vertical SaaS and SME digitalization sweeping Latin America. The region's small business sector remains significantly underserved by enterprise software—most solutions are either too expensive (designed for large corporations) or too fragmented (requiring businesses to stitch together multiple tools).[1]
Seeri's timing is advantageous: Latin American governments and development organizations increasingly prioritize SME digital transformation as an economic development strategy. Additionally, the region's growing e-commerce adoption and supply chain modernization create natural demand for integrated business management platforms.[1] By positioning itself as an affordable, locally-relevant alternative to global ERP vendors, Seeri addresses a market gap that competitors like Kolo (Guatemala) and Yone (Brazil) are also targeting, indicating strong regional demand.[1]
The company influences the broader ecosystem by demonstrating that Latin American startups can build competitive, venture-backed software companies by focusing on underserved regional markets rather than competing globally from day one.
Seeri's trajectory will likely depend on its ability to deepen penetration within its core SME segments while expanding geographically across Latin America. The company's seed-stage funding and modest employee count suggest it remains in early growth, with significant runway to scale operations and product capabilities.[1]
Key trends shaping Seeri's future include accelerating SME digitalization across Latin America, increasing adoption of AI-powered business intelligence, and consolidation pressure in the vertical SaaS space. As larger competitors recognize the SME opportunity, Seeri will need to either establish strong network effects and switching costs, or position itself as an acquisition target for regional or global software companies seeking Latin American market entry.
The company's success ultimately hinges on execution: delivering reliable, continuously improving software that genuinely solves SME pain points while maintaining the affordability and simplicity that makes it attractive to resource-constrained businesses. If Seeri achieves this, it could become a foundational platform for Latin American business operations—much as Shopify did for e-commerce or Stripe for payments in other regions.
Seeri has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in April 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Apr 1, 2021 | $2.0M Seed | Pareto Holdings |