Seen Health

High-Level Overview

Seen Health is a technology-enabled senior care company that modernizes the Program of All-Inclusive Care for the Elderly (PACE) model to deliver culturally focused care for Asian and Pacific Islander (API) seniors, enabling them to age at home with dignity.[1][2][3] Founded by twin brothers Xing and Yang Su, the company serves dual-eligible Medicare and Medicaid patients through a flagship center in Alhambra, California (San Gabriel Valley), offering comprehensive services like primary care, therapies, nutritional support, home care, and social activities tailored to API communities, including native-language staff, Eastern medicine, family involvement, and culturally competent meals.[1][2][4] It generates revenue via contracts with Medicare and state agencies, supported by in-house tech like an EHR system and wander guard for dementia patients, with $22 million raised in Series A funding led by 8VC.[1][2][3] Early momentum includes emerging from stealth in late 2024, launching its first center, and plans to scale operations while lowering care costs through digital tools.[1][2]

Origin Story

Seen Health was founded in 2021 by twin brothers Xing and Yang Su, both with tech backgrounds at companies like Salesforce and Uber.[2] The idea emerged from their personal commitment to senior care, inspired by the need to care for their own family; after discovering the PACE model—where fewer than 5% of U.S. seniors enroll—they "fell in love" with its potential but saw gaps in cultural relevance for API communities.[1][5] Over 2.5 years, they immersed themselves by consulting doctors, care teams, and family caregivers, leading to the company's stealth exit in November 2024 with $22 million in funding to open its first center in Los Angeles County's San Gabriel Valley, targeting underserved API elders.[1][2][5] This pivotal launch marked early traction, positioning Seen Health as an alternative to traditional nursing homes lacking cultural design for API populations.[1]

Core Differentiators

• Culturally Tailored PACE Model: Builds on PACE by focusing exclusively on API seniors with native-language providers, family-integrated care, Eastern medicine, cultural activities, and API-specific foods/activities, unlike general programs like AltaMed for Hispanic populations.[1][2][4]
• Technology Integration: In-house EHR, wander guard for dementia monitoring, and an operating platform that automates back-office tasks, centralizes services, tracks operations digitally, and empowers care teams to personalize care while reducing costs for scalability.[1][2]
• Comprehensive, Home-Centric Services: Combines a physical center (day room, clinic, rehab gym, meals) with at-home care, concierge support, and social services, emphasizing emotional well-being and community belonging to combat loneliness.[1][4]
• Operational Excellence and Values: Mission-driven team with values like "care like family," relentless resourcefulness, and rapid iteration; low center capacity (hundreds per site) allows hyper-local focus without direct competition.[1][5]

Role in the Broader Tech Landscape

Seen Health rides the wave of aging-in-place trends amid a growing U.S. senior population, particularly underserved API communities in urban areas like Los Angeles, where traditional nursing homes fail culturally and PACE enrollment remains under 5% despite proven outcomes.[1][2] Timing aligns with Medicare/Medicaid expansions for dual-eligible care and tech-health convergence, enabling cost reductions via automation—critical as labor shortages and rising senior care demands strain systems.[1][2] Market forces like increasing API demographics and investor interest in healthtech (e.g., 8VC's backing) favor its model, which influences the ecosystem by pioneering scalable, culturally competent PACE platforms applicable to other ethnic groups, potentially expanding to new centers nationwide.[2]

Quick Take & Future Outlook

Seen Health is poised to scale its Alhambra center and replicate in other API-heavy urban markets, leveraging its tech platform to slash operational costs and launch additional PACE sites while adapting for broader underserved communities.[2] Trends like AI-driven care personalization, federal PACE incentives, and healthtech funding will accelerate growth, evolving its influence from niche innovator to national leader in equitable senior care. This vision—rooted in family-inspired dignity—redefines aging for communities long unseen, building on its strong Series A launch to deliver the exceptional experiences every family deserves.[1][3][5]