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seedtrace provides a digital platform designed to enhance supply chain transparency and manage sustainability data for businesses. Their core product facilitates the collection, digitization, and analysis of critical supply chain information, enabling comprehensive end-to-end traceability for products and raw materials. The platform supports corporate social responsibility initiatives, aids in navigating regulatory compliance such as the EU Deforestation Regulation, and empowers companies to communicate verified sustainability efforts to stakeholders.
The company was founded by Katharina Elisa Davids and Ana Selina Haberbosch. Their entrepreneurial insight stemmed from the observed difficulty for both consumers and businesses to effectively understand product sustainability. They established seedtrace to redefine traceability by integrating social and environmental impact data, aiming to make transparency a fundamental product attribute alongside quality and price, thereby fostering more responsible purchasing decisions.
Companies across various sectors leverage seedtrace’s solution to implement and manage sustainability-driven supply chain strategies. The platform caters to businesses focused on strengthening their CSR efforts, bolstering brand credibility through verified data, and ensuring compliance with evolving regulations. seedtrace envisions a future where tangible improvements in supply chain sustainability are both feasible and economically viable, driven by accessible and reliable transparency.
seedtrace has raised $670K across 1 funding round.
seedtrace has raised $670K in total across 1 funding round.
seedtrace has raised $670K in total across 1 funding round.
Seedtrace is a Berlin-based technology company founded in 2019 (with some sources noting 2020) that provides a SaaS digital platform for end-to-end supply chain traceability, enabling businesses to collect, analyze, and share sustainability and impact data.[1][2][3][4] It primarily serves the food and beverage sector (e.g., cocoa, coffee) and is expanding to clothing, textiles, and cosmetics, helping companies prove social and environmental impacts, ensure regulatory compliance like EU standards, and turn transparency into a unique selling proposition (USP) for conscious consumers.[1][2][3][5] With €2 million raised in a 2023 Seed VC round from investors like Alpha Ventures and Futury Capital, Seedtrace has demonstrated early traction, including awards like the 2022 SIA Impact Award for blockchain-verified fair payments to cocoa farmers in Ghana.[1][3]
The platform addresses opacity in supply chains by mapping products from origin to consumer, integrating blockchain for verification, and supporting real-time data for marketing and stakeholder collaboration, fostering sustainable consumption norms.[2][3][4][5]
Seedtrace was co-founded by Katharina Elisa Davids (Co-CEO, product management, social entrepreneur and DJ), Ana Selina Haberbosch (Co-CEO, sales and business development, impact investing expert), Florian Fischer, and Jonathan Mandt in Berlin, Germany, around 2019-2020.[1][2][4] The idea emerged from Katharina's experiences in Kenya, Malawi, and South Africa, where she witnessed farmers' pride in sustainable practices but lacked tools to communicate their full product stories at scale, highlighting the need for a tech solution to bridge this gap.[4]
Early traction included focusing on food & beverage (cocoa/coffee), partnerships with B Corp and GIZ, and winning the 2022 Sustainable Investment in Action (SIA) Impact Award for a blockchain project tracing cocoa and verifying fair farmer payments in Ghana; it was also a finalist in Supply Chain Media’s 2022 inNOWvate contest.[3] Headquartered at Sömmeringstraße 18, Berlin, the team grew to 12 employees by 2023, securing €2M in funding in July 2023 to enhance product development.[1][3]
Seedtrace rides the wave of supply chain transparency and sustainability regulations, such as EU standards demanding verifiable impact data, amid rising consumer demand for ethical sourcing post-supply disruptions like COVID-19.[1][2] Its timing aligns with global pushes for ESG reporting and blockchain adoption in traceability, enabling businesses to mitigate risks, improve quality control, and build trust in opaque sectors like food and apparel.[3][5]
Market forces favoring it include growth in impact investing, B Corp ecosystems, and tools for "conscious consumption," where transparency becomes a product feature like price or quality; Seedtrace influences the ecosystem by normalizing traceability, supporting small farmers' fair pay, and inspiring integrations that empower informed buying, potentially accelerating sustainable production norms.[2][3][4]
Seedtrace is poised for expansion beyond food into textiles and cosmetics, leveraging its 2023 funding for product enhancements and international growth, while deepening blockchain and AI integrations for robust data analytics.[1][3] Trends like stricter global regulations, consumer activism via apps, and corporate net-zero pledges will propel demand, potentially evolving its role from niche traceability provider to ecosystem orchestrator partnering with retailers and certifiers. As supply chain resilience becomes non-negotiable, Seedtrace's mission to make transparency the norm could redefine sustainable consumption, turning proven impact into widespread competitive advantage.[2][4][5]
seedtrace has raised $670K across 1 funding round. Most recently, it raised $670K Seed in May 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2021 | $670K Seed |