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SecuredTouch develops behavioral biometrics software that provides real-time, adaptive fraud detection across the entire customer journey. The company’s core product utilizes continuous authentication technologies, analyzing user behavior patterns to identify and mitigate sophisticated fraud attacks and prevent bot activity. This approach enhances security by continuously verifying user identity based on unique behavioral traits, including typing rhythm, swipe patterns, and device interaction.
The company was founded in 2015 by Yair Finzi and Ran Shulkind. Their insight stemmed from the growing need for more robust and seamless authentication methods that could counteract evolving digital fraud techniques. They recognized that static security measures were insufficient and that continuous, passive verification based on user behavior offered a promising path to strengthen digital trust while improving the user experience.
SecuredTouch primarily serves organizations requiring strong digital security, such as financial institutions and e-commerce platforms. The platform helps these businesses reduce identity risk and detect fraudulent activities early, safeguarding both assets and customer trust. The company envisions a future where user authentication is invisible and frictionless, allowing legitimate users seamless access while effectively blocking malicious actors through advanced behavioral analytics.
SecuredTouch has raised $4.0M across 1 funding round.
SecuredTouch has raised $4.0M in total across 1 funding round.
SecuredTouch has raised $4.0M in total across 1 funding round.
SecuredTouch's investors include Journey Ventures.
# SecuredTouch: High-Level Overview
SecuredTouch is a behavioral biometrics company that detects and prevents fraud in digital transactions through real-time analysis of user behavior patterns.[1][2] Founded in 2014 and based in San Francisco with operations in Israel, the company provides fraud detection and prevention solutions primarily for eCommerce and financial services sectors.[1][2]
The company's core offering addresses a critical pain point: how to identify fraudulent activity—including account takeovers, new account fraud, payment fraud, and bot-driven attacks—without disrupting legitimate customer experiences.[1][2] SecuredTouch serves leading eCommerce companies and financial institutions by analyzing thousands of data points generated during user interactions, enabling merchants to reduce fraud rates while maintaining fast, frictionless checkout experiences for trusted users.[2]
# Origin Story
SecuredTouch was founded in 2014 and emerged from a clear market need: the rise of mobile commerce created new fraud vectors that traditional security methods couldn't adequately address.[1][2] The company's technology was specifically developed to analyze human interaction patterns with mobile devices, recognizing that legitimate users exhibit consistent behavioral signatures while fraudsters—whether using bots, emulators, or stolen credentials—display detectable anomalies.[2][4]
The company gained early traction in the eCommerce and financial services sectors, eventually attracting the attention of larger identity and access management players. In June 2021, SecuredTouch was acquired by Ping Identity, a major player in the identity verification space, after raising $10.53M in total funding.[1] This acquisition validated the company's behavioral biometrics approach and integrated its technology into a broader identity platform.
# Core Differentiators
# Role in the Broader Tech Landscape
SecuredTouch emerged at a pivotal moment when mobile commerce was accelerating and fraud tactics were becoming increasingly sophisticated. The company rode the wave of behavioral biometrics adoption as an alternative to traditional authentication methods—a trend driven by the need to balance security with user experience in digital transactions.[2][3]
The timing proved especially relevant during the COVID-19 pandemic, when e-commerce surged and remote fraud became a critical concern for merchants and financial institutions.[2] SecuredTouch's approach addressed a fundamental shift in how security needed to work: not as a friction point, but as an invisible layer that protects transactions while users remain unaware.
The company's acquisition by Ping Identity reflects the broader consolidation in the identity and access management space, where behavioral biometrics became recognized as a core component of modern fraud prevention infrastructure. SecuredTouch's technology influences how the industry thinks about continuous authentication and risk assessment—moving beyond static credentials toward dynamic, behavior-based security models.
# Quick Take & Future Outlook
SecuredTouch represents a matured solution in the behavioral biometrics space, now operating under Ping Identity's umbrella. The company's future trajectory will likely be shaped by several forces: the continued sophistication of fraud attacks (particularly AI-driven and bot-based threats), regulatory pressure on financial institutions to strengthen fraud prevention, and the growing adoption of passwordless and continuous authentication models across industries.
As eCommerce and digital financial services continue to expand globally, the demand for invisible, real-time fraud detection will only intensify. SecuredTouch's integration into Ping Identity positions it to influence how enterprise identity platforms incorporate behavioral intelligence—potentially setting a standard for how organizations balance security rigor with user experience in an increasingly digital world.
SecuredTouch has raised $4.0M across 1 funding round. Most recently, it raised $4.0M Seed in February 2017.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 1, 2017 | $4.0M Seed | Journey Ventures |