SecuredTouch

# SecuredTouch: High-Level Overview

SecuredTouch is a behavioral biometrics company that detects and prevents fraud in digital transactions through real-time analysis of user behavior patterns.[1][2] Founded in 2014 and based in San Francisco with operations in Israel, the company provides fraud detection and prevention solutions primarily for eCommerce and financial services sectors.[1][2]

The company's core offering addresses a critical pain point: how to identify fraudulent activity—including account takeovers, new account fraud, payment fraud, and bot-driven attacks—without disrupting legitimate customer experiences.[1][2] SecuredTouch serves leading eCommerce companies and financial institutions by analyzing thousands of data points generated during user interactions, enabling merchants to reduce fraud rates while maintaining fast, frictionless checkout experiences for trusted users.[2]

# Origin Story

SecuredTouch was founded in 2014 and emerged from a clear market need: the rise of mobile commerce created new fraud vectors that traditional security methods couldn't adequately address.[1][2] The company's technology was specifically developed to analyze human interaction patterns with mobile devices, recognizing that legitimate users exhibit consistent behavioral signatures while fraudsters—whether using bots, emulators, or stolen credentials—display detectable anomalies.[2][4]

The company gained early traction in the eCommerce and financial services sectors, eventually attracting the attention of larger identity and access management players. In June 2021, SecuredTouch was acquired by Ping Identity, a major player in the identity verification space, after raising $10.53M in total funding.[1] This acquisition validated the company's behavioral biometrics approach and integrated its technology into a broader identity platform.

# Core Differentiators

• Behavioral biometrics at scale: SecuredTouch's proprietary machine-learning algorithms analyze touch-screen gestures, mouse movements, device sensors, and session behaviors in real-time—data points that traditional fraud detection systems miss.[2]

• Continuous authentication: Rather than relying on single-point verification (passwords, 2FA), the platform continuously monitors user behavior throughout a transaction, identifying anomalies indicative of malicious intent.[3][7]

• Multi-vector attack detection: The platform addresses a wide spectrum of fraud use cases and attack vectors, including identity theft, automated scripts (bots), emulators, rooted and jailbroken devices, and account takeover attempts.[2]

• Frictionless user experience: By distinguishing legitimate users from fraudsters through behavioral analysis, SecuredTouch enables fast-track checkout for trusted users while blocking suspicious activity—reducing friction without sacrificing security.[2]

• Real-time processing at the edge: The technology collects and processes behavioral data from edge devices in real-time, crunching thousands of data points into risk assessment metrics without requiring manual intervention.[2]

# Role in the Broader Tech Landscape

SecuredTouch emerged at a pivotal moment when mobile commerce was accelerating and fraud tactics were becoming increasingly sophisticated. The company rode the wave of behavioral biometrics adoption as an alternative to traditional authentication methods—a trend driven by the need to balance security with user experience in digital transactions.[2][3]

The timing proved especially relevant during the COVID-19 pandemic, when e-commerce surged and remote fraud became a critical concern for merchants and financial institutions.[2] SecuredTouch's approach addressed a fundamental shift in how security needed to work: not as a friction point, but as an invisible layer that protects transactions while users remain unaware.

The company's acquisition by Ping Identity reflects the broader consolidation in the identity and access management space, where behavioral biometrics became recognized as a core component of modern fraud prevention infrastructure. SecuredTouch's technology influences how the industry thinks about continuous authentication and risk assessment—moving beyond static credentials toward dynamic, behavior-based security models.

# Quick Take & Future Outlook

SecuredTouch represents a matured solution in the behavioral biometrics space, now operating under Ping Identity's umbrella. The company's future trajectory will likely be shaped by several forces: the continued sophistication of fraud attacks (particularly AI-driven and bot-based threats), regulatory pressure on financial institutions to strengthen fraud prevention, and the growing adoption of passwordless and continuous authentication models across industries.

As eCommerce and digital financial services continue to expand globally, the demand for invisible, real-time fraud detection will only intensify. SecuredTouch's integration into Ping Identity positions it to influence how enterprise identity platforms incorporate behavioral intelligence—potentially setting a standard for how organizations balance security rigor with user experience in an increasingly digital world.