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§ Private Profile · London, England
SearchSmartly is a technology company.
SearchSmartly develops AI-powered solutions enhancing property search and discovery. The company provides specialized APIs enabling property portals, agents, and real estate platforms to offer personalized, lifestyle-driven user experiences. This technology streamlines and simplifies matching individuals with suitable properties, improving efficiency in the real estate market.
Former race-car Aerodynamics Engineer Taha Dar founded SearchSmartly in 2018. His data-driven engineering background informed the company’s approach to market inefficiencies. The core insight was simplifying traditional property matchmaking, leveraging artificial intelligence to create a more effective, user-centric solution within the housing sector.
SearchSmartly primarily serves B2B clients, including property portals and real estate agencies, enhancing their search capabilities. It also offers direct-to-consumer tools for home search. The company’s vision is to transform property discovery, making it faster, more intelligent, and less stressful through advanced AI and personalized recommendations, creating a seamless journey.
SearchSmartly has raised $2.0M across 1 funding round.
SearchSmartly has raised $2.0M in total across 1 funding round.
SearchSmartly has raised $2.0M in total across 1 funding round.
SearchSmartly's investors include 9Yards Capital, Exceptional Ventures, Lunar Ventures, Uncork Capital, Akash Gupta, Alicia Navarro, Anil Stocker, Charlie Songhurst, Jay Radia, Jeremy Yap, Nickyl Raithatha, Antony Senny.
SearchSmartly is a London-based PropTech company founded in 2018 that builds an AI-powered property discovery platform. It serves property seekers (tenants and buyers), real estate agents, portals, and marketplaces by connecting disparate data points—like neighborhood qualities and personal preferences—to deliver hyper-personalized home matches, solving the problem of inefficient, generic property searches that waste time, stress, and money for users and advertisers.[1][2][3]
The platform powers its own UK property portal (searchsmartly.co), an API for international applications (e.g., holiday homes, pet-friendly rentals, retirement communities), and tools like SmartScore for lead maximization. With 13-15 employees, estimated annual revenue of $1.4M-$13.3M (varying by source), and funding under $5M from investors like Blue Lake VC, REACH UK, and Syndicate Room, SearchSmartly has achieved early traction as a winner of the Great British Entrepreneur Challenge and a London Business School Incubator participant.[1][2][4]
SearchSmartly was founded in 2018 in London, England, by Taha Dar (CEO), with a team boasting backgrounds from BCG, McKinsey, Red Bull Racing F1, Citi, and KeyAgent in tech, strategy, sales, and real estate.[1][2] The idea emerged from recognizing that property search is "broken"—buried under mountains of disconnected data on homes and neighborhoods essential to quality of life—prompting a mission to instantly match seekers to ideal properties using AI.[1][2]
Early traction came via partnerships with major London estate agencies, accelerator support from London Business School, and winning the Great British Entrepreneur Challenge. Key executives include Simon Mohacek (Chief Growth Officer), Hesseltje van Goor (COO), and others focused on operations, marketing, and design, building momentum from a 15-person team.[1][2]
SearchSmartly rides the PropTech and AI personalization wave, capitalizing on exploding demand for data-driven real estate amid urbanization, remote work shifts, and post-pandemic lifestyle prioritization (e.g., pet-friendly or retirement-focused searches).[1][3] Timing aligns with AI advancements in matching algorithms, similar to dating apps applied to property, amid a fragmented market where portals struggle with low conversion rates.[2]
Market forces like rising UK housing pressures and global real estate digitization favor it, as does the B2B/B2C hybrid model influencing ecosystems—enhancing agent tools and seeker experiences, potentially setting standards for personalized discovery in a $1T+ industry.[1][4]
SearchSmartly is poised for expansion by scaling its API internationally, targeting underserved niches like vacation rentals and senior living amid AI's maturation in real estate. Trends like multimodal data integration (e.g., adding VR tours or sustainability scores) and regulatory pushes for efficient housing markets will propel growth, potentially boosting revenue beyond current $1.4M-$13M estimates through more portal partnerships.[2][4]
Its influence may evolve from UK niche player to global PropTech leader, amplifying startup impact via investor networks—echoing its core mission to unearth "perfect homes" from data chaos.[1]
SearchSmartly has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in June 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2021 | $2M Seed | — | 9Yards Capital, Exceptional Ventures, Lunar Ventures, Uncork Capital, Akash Gupta, Alicia Navarro, Anil Stocker, Charlie Songhurst, JAY Radia, Jeremy YAP, Nickyl Raithatha, Antony Senny, James Hind, Matt Cooper, Ibrahim Khan, Founders Factory | Announced |