Scriptick

High-Level Overview

Scriptick is an Indian technology platform functioning as India's first ready-to-shoot script bank, connecting talented scriptwriters with producers and filmmakers by curating, developing, and pitching fully formed screenplays.[2][3][4] It serves producers seeking high-quality, budget-aligned scripts and writers looking for opportunities, solving the core problem of mismatched stories and production needs in Tamil and Indian cinema, where producers receive hundreds of synopses monthly but shortlist only 4-5%.[3][5] By handling script evaluation, structuring, and pitch deck preparation, Scriptick streamlines the process, enabling more stories to reach the screen while compensating writers adequately.[2][3]

Note: A separate entity, Scriptik.ai, offers AI-powered content generation for social media, but the query aligns with Scriptick (scriptick.in), the script bank platform.[1]

Origin Story

Scriptick was launched around 2023 by producer G. Dhananjayan and lyricist-engineer Madhan Karky to address the persistent gap between writers and producers in Tamil cinema.[3] Dhananjayan, a seasoned producer limited to 3 films annually, recognized the issue after receiving over 100 scripts daily, many from established writers, yet struggling to find viable ones amid a dearth of quality content.[3] The idea emerged from industry pain points: writers wandering Kodambakkam without outlets, and producers wasting resources sifting through unpolished synopses (e.g., Dream Warrior Pictures shortlisted just 5% of 814 pitches).[3][5] Early traction included evaluating over 100 full scripts in 2022, shortlisting 4%, and building a team to doctor scripts, rate them, and pitch to production houses.[3][5]

Core Differentiators

• Curated Script Bank: Offers ready-to-shoot, fully developed screenplays with dialogue, shortlisted from hundreds of submissions, saving producers time and manpower—only 4-5% of scripts typically advance in the industry.[2][4][5]
• Expert Evaluation and Development: Team of experienced screenwriters assesses synopses, structures promising ones, prepares pitch decks, and rates scripts like film reviews to ensure audience appeal and production readiness.[3][5]
• Writer Empowerment: Connects registered scripts (via SWA or SWAN) to matching production houses, with flexible tie-ups (outright buy, partnership, or hiring as writer/director), fostering a sustainable profession for standalone writers.[2][3]
• Producer Efficiency: Provides budget-range options, reducing due diligence risks for new producers and minimizing flop rates from under-evaluated scripts.[5]

Role in the Broader Tech Landscape

Scriptick rides the digitization wave in India's fragmented film industry, where platforms bridge creative supply chains amid rising OTT demand and independent filmmaking.[2][3] Timing is ideal post-2022, as producers like Dream Warrior highlighted evaluation bottlenecks, with Scriptick's tech-enabled curation (handling 100+ daily emails) scaling what manual processes can't.[3][5] Market forces favoring it include Tamil cinema's writer shortage, booming regional content production, and a push for quality over volume to combat high failure rates.[3][5] It influences the ecosystem by professionalizing script matchmaking, nurturing talent, and potentially elevating content standards, much like talent platforms transformed casting.

Quick Take & Future Outlook

Scriptick is poised to expand as India's content boom accelerates, potentially integrating AI for smarter matching or scaling to Hindi/OTT scripts amid rising web series demand. Trends like data-driven curation and global co-productions will shape its growth, evolving its influence from a Tamil "script bank" to a pan-Indian powerhouse that democratizes storytelling. As G. Dhananjayan notes, it ensures "stories reach the right producers," transforming the content creation grind into efficient opportunity.[3]