ScorePlay is a technology company.
ScorePlay is the first AI-powered media infrastructure designed specifically for sports organizations, automating critical digital workflows across photos and videos.
ScorePlay has raised $20.0M across 3 funding rounds.
ScorePlay has raised $20.0M in total across 3 funding rounds.
ScorePlay has raised $20.0M in total across 3 funding rounds.
ScorePlay's investors include 20VC, AngelList Syndicator, Antler, Convoz, Felix Capital, Greylock, Heretic Ventures, Seven Seven Six, True Ventures, Chris Murphy, Darius Contractor, Jan Deepen.
# ScorePlay: AI-Powered Sports Media Infrastructure
ScorePlay is an AI-powered media infrastructure platform designed specifically for sports organizations to automate the centralization, tagging, and distribution of digital content.[2] Founded in 2021 by Victorien Tixier (CEO) and Xavier Green (CTO), the company addresses a critical inefficiency in the sports industry: teams and leagues still rely on fragmented, outdated tools to manage their rapidly expanding content needs across broadcast, digital, and media platforms.[2]
The platform serves over 200 leading sports organizations worldwide, including 50+ U.S. teams (NBA and NHL franchises), 100+ European clubs (Premier League, LaLiga, Bundesliga), and 50+ leagues and federations (MLS, NWSL, international basketball, volleyball, and skiing bodies).[2] ScorePlay has maintained a perfect client retention rate since inception, with growth primarily driven by client trust and recommendations.[2] The company recently raised $13 million in Series A funding, led by Harry Stebbings of 20VC, with backing from prominent investors including Kevin Durant, Alexis Ohanian, and elite athletes like Cody Gakpo and Mario Götze.[2][4]
The founding story reflects a practical frustration with sports industry inefficiency. Victorien Tixier and Xavier Green, inspired by their experience in the media space and their passion for sports, realized that football clubs were still using hard drives and wasting significant time searching for and distributing photos and videos to athletes.[5] Despite the meteoric rise of sports teams over the past 20 years, their digital infrastructures had failed to keep pace with fan digitalization.[5]
Xavier Green wrote the first line of code in January 2021, and the company began as a small team of four working from a beach café in Lisbon.[5] Early believers like Toulouse FC and AS Monaco co-built the solution with the founders, providing crucial feedback that shaped the platform.[1] This collaborative approach—treating sports organizations as "biggest assets" for product development—became core to ScorePlay's growth strategy.[5] Within four years, the company expanded from an initial beta with 8 clubs to managing media assets for over 100 organizations across multiple continents.[5]
ScorePlay operates at the intersection of two powerful trends: the explosion of sports content consumption and the digitalization of sports organizations. As sports content proliferates across broadcast, streaming, social media, and digital platforms, rights holders face unprecedented pressure to produce more content faster while maximizing commercial value.[2] Yet most sports organizations still rely on fragmented, legacy infrastructure—a gap that creates both operational friction and missed revenue opportunities.
The company's timing is strategic. Sports leagues and teams are increasingly professionalized, with dedicated digital and media teams seeking enterprise-grade solutions. The rise of athlete-driven content, fan engagement platforms, and direct-to-consumer broadcasting has made media asset management a competitive advantage rather than a back-office function. ScorePlay's AI-powered automation directly addresses this shift, enabling organizations to scale content production without proportional increases in headcount.
Within the broader sports tech ecosystem, ScorePlay occupies a unique position: it's infrastructure-layer software that touches every other sports tech application downstream. By centralizing and automating content workflows, it creates a foundation for analytics, fan engagement, sponsorship activation, and monetization tools. This positions the company as a potential hub in the sports technology stack.
ScorePlay has achieved remarkable traction in just four years—200+ clients, perfect retention, and $13 million in Series A funding—by solving a genuinely painful problem with a purpose-built solution. The company's growth is organic and client-driven, suggesting strong product-market fit rather than aggressive sales tactics.
Looking ahead, several trends will shape ScorePlay's evolution. First, the continued fragmentation of sports media consumption will intensify demand for centralized content management. Second, AI capabilities will likely expand beyond tagging to predictive analytics—identifying which content resonates with audiences and optimizing distribution in real-time. Third, as sports organizations monetize content more aggressively (through licensing, sponsorships, and direct-to-consumer channels), ScorePlay's role as the infrastructure layer could deepen, potentially expanding into revenue optimization and rights management.
The company's distributed team across six capitals and its backing by elite athletes suggest ambitions beyond North America and Europe. Emerging sports markets in Asia and Latin America represent significant growth opportunities. The key question for investors: Can ScorePlay expand its TAM beyond media asset management into adjacent functions like rights management, sponsorship activation, or fan analytics—or will it remain a best-in-class but narrower infrastructure play? Either path appears viable given current momentum, but the former would unlock substantially larger value creation.
ScorePlay has raised $20.0M across 3 funding rounds. Most recently, it raised $13.0M Series A in February 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 1, 2025 | $13.0M Series A | 20VC, AngelList Syndicator, Antler, Convoz, Felix Capital, Greylock, Heretic Ventures, Seven Seven Six, True Ventures, Chris Murphy, Darius Contractor, Jan Deepen, Jeremy Yap, Pete Koomen, Shane Neman, Stefan Jeschonnek | |
| Jul 1, 2023 | $5.0M Seed | 20VC, Andreessen Horowitz, Band of Angels, Convoz, Daffy, eFounders, Entrepreneur First, Founders Future, Greylock, Heretic Ventures, iNovia Capital, NFX, Phenomenal Ventures, Point Nine Capital, Sequoia Capital, Seven Seven Six, SV Angel, Thirty Five Ventures, Anna Alex, Christian Hülsewig, Mario Götze, Nicolas Julia, Nico Rosberg, Robin Sabban, Rodolphe Ardant, Roland Ligtenberg, Steve Anavi, Thibaud Elziere, Valentine Baudouin, Youcef Es-skouri | |
| Jul 1, 2022 | $2.0M Seed | Andreessen Horowitz, Atomico, Band of Angels, Jenny Fielding, Scott Hartley, Notion Capital, Passion Capital, Wing Venture Capital, Christian Hülsewig, Ian Hogarth, Jose Gaztelu, Marc McCabe, Paul Forster |