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Scoop.it provides a specialized content curation platform designed to streamline and enhance content marketing efforts for professionals and businesses. The platform offers tools for researching, curating, and publishing relevant content, alongside analytics that deliver insights to optimize content strategy and improve results. Its core capability lies in automating the discovery and organization of information, enabling users to maintain a focused and effective content stream.
The company was founded in 2010 by Guillaume Decugis and Marc Rougier. Their insight centered on the growing challenge businesses faced in identifying and distributing valuable content amidst an increasingly vast digital landscape. Recognizing the need for an efficient system to manage and leverage external information, they developed Scoop.it to empower users to become authoritative voices within their respective niches through curated content.
Scoop.it primarily serves marketing professionals, content managers, and businesses seeking to establish thought leadership and engage audiences through curated content. The platform helps them effectively monitor trends, gather relevant information, and disseminate it to their target demographics. Its overarching vision is to enable organizations to harness the power of curated content, fostering stronger online presence and driving meaningful engagement with their communities.
Scoop.it has raised $11.0M across 2 funding rounds.
Scoop.it has raised $11.0M in total across 2 funding rounds.
Scoop.it has raised $11.0M in total across 2 funding rounds.
Scoop.it's investors include Elaia Partners, Partech Ventures.
Scoop.it is a cloud-based content curation and management platform that helps professionals, marketers, and enterprises discover, select, edit, and distribute relevant content from social networks and the web to boost credibility, brand awareness, and thought leadership.[1][2][3] It serves marketers, businesses, and individuals by solving the challenge of efficient content publishing—automating discovery, curation, and sharing across channels like social media, newsletters, blogs, and custom hubs, while integrating AI-driven insights for better targeting and engagement.[1][3][4] Pricing starts at $14.99 per month, with enterprise solutions for team collaboration, SEO, and knowledge sharing, evidenced by millions of users publishing tens of millions of content pieces annually.[2][3]
Scoop.it launched in 2011 as a content curation service, founded to address the growing obligation for professionals and businesses to publish content amid evolving social media and SEO demands, making the process more time-efficient.[3] The idea emerged from recognizing that "content is hard," prompting the development of software to filter and share web content effectively, quickly attracting nearly 8 million users who generated hundreds of millions of readers.[3] A pivotal evolution came in 2017 with the launch of a content intelligence solution using AI to analyze crawled sources for data-driven insights, leading to its integration into the Linkfluence Group (now part of Linkfluence's social insights expertise).[3] This shift expanded from basic curation to lean content marketing and business intelligence tools.
Scoop.it rides the content marketing and curation trend, fueled by SEO algorithms prioritizing high-quality, frequent content and social platforms demanding consistent engagement to drive visibility and leads.[3] Its timing aligns with the explosion of digital content overload since 2011, where AI and automation address manual curation bottlenecks, positioning it favorably amid market forces like rising demand for thought leadership and data-driven marketing in a post-SEO world.[3][4] By enabling millions to amplify niche expertise and integrate with enterprise tools, it influences the ecosystem by democratizing content intelligence, boosting traffic for users, and supporting broader social listening via its Linkfluence affiliation.[3][6]
Scoop.it is poised to expand its AI capabilities for deeper content analytics and predictive insights, capitalizing on trends like generative AI for personalized curation and multi-modal content distribution across emerging platforms.[3] As content volume surges with AI tools, its focus on efficient, credible publishing will shape its growth, potentially evolving influence through tighter integrations with CRM, BI systems, and global enterprise networks. This builds on its proven trajectory from curation pioneer to intelligence hub, sustaining impact for marketers navigating an always-on digital landscape.[3]
Scoop.it has raised $11.0M across 2 funding rounds. Most recently, it raised $3.0M Venture Round in July 2013.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2013 | $3.0M Venture Round | Elaia Partners, Partech Ventures | |
| Jun 1, 2009 | $8.0M Series A | Elaia Partners, Partech Ventures |