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ScanScout has raised $16.0M across 2 funding rounds.
ScanScout has raised $16.0M in total across 2 funding rounds.
ScanScout is a technology company specializing in a video advertising network that connects brands and consumers across internet-connected digital devices.[1][2][3] It builds proprietary technology for precision targeting, real-time optimization, and brand protection, partnering with major advertisers and publishers like Warner Brothers, NBC, RealNetworks, and Fox News to maximize video ad revenue and engagement.[2][3][4] ScanScout serves advertisers seeking measurable results and publishers aiming to monetize video content, solving challenges in in-stream video ad delivery, audience analysis, and performance transparency in a fragmented online video market.[1][4][5] With roots dating to 2005 and reported 2024 revenue of $7 million from a small team of about 9 employees, it maintains a niche presence in video ad tech.[4]
Founded in 2005 and headquartered in Odenton, Maryland, ScanScout emerged during the early growth of online video, positioning itself as a pioneer in in-stream video advertising.[4] Specific founders are not detailed in available records, but the company quickly built partnerships with over 1,000 premium and niche sites, including major media players, marking early traction in a nascent market.[4] Its evolution focused on proprietary tech for audience behavior analysis and ad optimization, adapting to rising demand for targeted video ads amid the shift from traditional to digital media.[2][5]
ScanScout rides the wave of online video proliferation, capitalizing on the explosion of internet-connected devices and streaming content in the mid-2000s through today.[1][2] Its timing aligned with the decline of traditional TV and rise of digital video, where market forces like programmatic advertising and mobile video demanded better targeting amid ad fraud and privacy concerns—areas its brand protection tech addresses.[3][4] By enabling publishers to extract value from video inventory, it influences the ad ecosystem, competing with mobile ad networks and social intelligence platforms while fostering a more accountable video ad marketplace.[3]
ScanScout's niche in optimized in-stream video ads positions it well for ongoing streaming dominance, but its small scale and legacy tech stack (e.g., Adobe Flash) suggest potential need for modernization amid AI-driven personalization and cookieless targeting trends.[4][6] Next steps likely involve expanding programmatic integrations or pivoting to CTV/OTT platforms to sustain $7M revenue trajectory. As video consumption fragments further, ScanScout could evolve influence by deepening brand safety tools, reinforcing its role in connecting brands to consumers in an increasingly measurable digital video era—echoing its foundational promise of guaranteed results.[1][4]
ScanScout has raised $16.0M in total across 2 funding rounds.
ScanScout's investors include Andreessen Horowitz, SV Angel, The Hit Forge, Asset Management Ventures, Foundry Group, Uncork Capital, Y Combinator.
ScanScout has raised $16.0M across 2 funding rounds. Most recently, it raised $9.0M Series B in October 2009.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 1, 2009 | $9.0M Series B | Andreessen Horowitz, SV Angel, The Hit Forge | |
| May 1, 2007 | $7.0M Series A | Andreessen Horowitz, Asset Management Ventures, Foundry Group, SV Angel, The Hit Forge, Uncork Capital, Y Combinator |
