Scale Up Media Fund

Scaleup Mediafund is Australia's foremost media-for-equity fund, investing substantial advertising resources into growth-stage consumer businesses. Partnering with major media owners, it provides multi-channel inventory across TV, radio, print, digital, and out-of-home in exchange for equity. This innovative model grants portfolio companies significant market exposure and brand recognition without cash outlay.

Established in 2017, the fund arose from the insight that emerging businesses often lack capital for extensive media campaigns crucial for rapid scaling. It offers a strategic alternative to traditional media purchases, enabling companies to preserve cash reserves while accessing broad multi-platform audiences to accelerate market penetration and growth.

Scaleup Mediafund primarily supports consumer-facing businesses with expansion potential, typically venture-backed. Its vision is to be a strategic marketing partner, empowering investees to accelerate customer acquisition and cultivate household brands. Offering guaranteed advertising inventory and flexible terms, the fund drives sustained market adoption and optimizes campaign effectiveness.