SAYS.com
SAYS.com is a company.
Financial History
Leadership Team
Key people at SAYS.com.
Frequently Asked Questions
Who founded SAYS.com?
SAYS.com was founded by Khailee Ng (Co-founder & CEO).
SAYS.com is a company.
Key people at SAYS.com.
SAYS.com was founded by Khailee Ng (Co-founder & CEO).
Key people at SAYS.com.
SAYS.com is a Malaysian social news platform operated by Says Sdn Bhd (now under REV Media Group, part of Media Prima Group), delivering bite-sized, shareable content on trending news, lifestyle, and viral stories tailored for social media users.[1][2][4][5] It serves Malaysia's digitally native audience—primarily young adults—by curating "must-share" highlights in categories like news, entertainment, tech, and local events, solving the problem of information overload with fast, engaging formats optimized for mobile and social sharing.[2][4] The platform has shown sustained growth since its early days, expanding regionally before focusing on Malaysia, and continues to thrive under its current ownership with active content production and branded partnerships.[1][2]
SAYS.com traces its roots to 2010 when Says Sdn Bhd (formerly Youthsays Sdn Bhd) launched a beta version of the site in Malaysia, quickly becoming the country's fastest-growing news website with over one million unique visitors.[1] The company invested $40,000 USD in January 2011 to acquire the says.com domain, officially launching the global version on May 31, 2012, and extending into markets like India, Philippines, Singapore, and Australia.[1] A key pivot came in April 2013 with the launch of 8Share, a rewards platform paying users to share advertiser-sponsored content, which powered over 1,500 campaigns for brands like Nike, Coke, and Samsung.[1] The company evolved through ownership changes, becoming a successor to REV Media Equity Holdings Sdn Bhd and now operating under REV Social Malaysia Sdn Bhd within Media Prima Group.[1][2][4][5]
SAYS.com rides the wave of social media-driven news consumption in Southeast Asia, where platforms like TikTok and Instagram have shifted audiences toward short-form, user-generated content over traditional media.[2][4] Its timing capitalized on Malaysia's mobile-first boom post-2010, filling a gap for localized, youth-oriented news amid rising digital ad spends in the region.[1][3] Market forces like increasing e-commerce integration (e.g., Shopee mentions) and brand demand for authentic influencer-style promotions favor its model, influencing the ecosystem by blending journalism with monetization and inspiring similar hybrid publishers.[1][4] As part of Media Prima, it strengthens Malaysia's digital media consolidation, bridging legacy TV/radio with online virality.
SAYS.com is poised to deepen its hold on Malaysia's social news niche, leveraging REV Media's resources for AI-enhanced personalization and expanded video content amid foldable tech and gaming trends it already covers.[4] Rising regional ad recovery and social commerce will fuel growth, potentially reviving multi-market plays if Southeast Asia's digital economy accelerates. Its influence may evolve toward hybrid creator economies, empowering more user-generated branded campaigns—cementing its role as the go-to for Malaysia's shareable zeitgeist, much like its origins disrupted youth media.
SAYS.com was founded by Khailee Ng (Co-founder & CEO).