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Key people at SAVEGGY.
SAVEGGY develops and commercializes an innovative edible, plant-based coating designed to extend the shelf life of fresh fruits and vegetables. This protective layer is applied post-harvest through dipping or spraying, creating a natural barrier that significantly reduces food waste and the reliance on plastic packaging throughout the supply chain. The technology focuses on sustainable preservation to maintain produce quality and freshness from farm to consumer.
The company was founded in 2020 in Lund, Sweden, by Vahid Sohrabpour and Arash. Their foundational insight stemmed from the urgent global challenge of food spoilage and the environmental impact of conventional packaging. Leveraging their expertise, they set out to create a bio-based solution that naturally enhances the longevity of produce while aligning with eco-conscious consumption.
SAVEGGY targets producers, distributors, and retailers seeking to minimize spoilage and offer more sustainable product lines. The company's vision is to establish a new standard for food preservation, enabling a more efficient and environmentally responsible food system. It aims to contribute significantly to global efforts in reducing food loss and promoting eco-friendly practices across the agricultural and retail sectors.
Key people at SAVEGGY.
Saveggy is a Swedish food-tech startup founded in 2020 that develops Saveggy®, a plant-based, edible coating for fruits and vegetables to extend shelf life and replace plastic packaging.[1][2][4] Targeting growers, wholesalers, and retailers in a €400bn market, it solves food waste—45% of global fruits and vegetables are wasted—by forming a thin, invisible layer from rapeseed and oat oils that retains moisture, prevents oxidation, and ensures freshness from harvest to consumer.[2][3][5][6] Its first product, SaveCucumber®, eliminates plastic wraps for cucumbers while complying with EU regulations like the Packaging and Packaging Waste Regulation (PPWR).[3][4][6] Backed by €1.76M from impact investors including Unconventional Ventures, LRF Ventures, and Almi Invest GreenTech, Saveggy shows strong growth momentum with industrial-scale launches and partnerships with retailers like ICA and growers.[4][6][8]
Saveggy was founded in 2020 in Lund, Sweden, in collaboration with Lund University, drawing inspiration from nature's protective mechanisms for produce.[1][2] Co-founders Arash Fayyazi (CEO, packaging industry experience and applied physics background) and Vahid Sohrabpour (CINO, logistics and processing expertise) assembled a team of food experts, bio-tech engineers, and advisors from global food and packaging sectors.[1][4] The idea emerged from observing high food waste and plastic reliance in Sweden's food production hub; they refined a plant-based formula multiple times to match plastic's performance.[2][4][6] Early traction included Eurostars 3 funding from Horizon Europe, collaborations with academia and incubators, and a 2024 €1.76M raise to scale SaveCucumber® industrially.[2][4][6]
Saveggy rides the sustainable food systems trend, addressing 45% global produce waste—a major climate driver—amid rising EU plastic bans and PPWR mandates pushing packaging innovation.[3][4][5][6] Timing is ideal: post-2020 sustainability surge, with food-tech investments booming and consumer demand for plastic-free, fresh produce aligning with net-zero goals.[2][3] Market forces like €400bn TAM for growers/wholesalers and collaborations with 130,000-farmer networks (via LRF) amplify reach.[4][6] It influences the ecosystem by pioneering scalable, nature-inspired biotech alternatives, inspiring similar coatings and accelerating food supply chain decarbonization.[1][7]
Saveggy is poised for expansion beyond cucumbers to more peel-edible produce, leveraging its €1.76M funding for industrial rollout and B2B scaling with growers and retailers.[4][6] Trends like stricter global plastic regs, AI-optimized supply chains, and precision agriculture will propel it, potentially capturing significant share in Europe's €400bn market. Its influence may evolve into a platform technology leader, partnering with more multinationals to slash waste at scale—transforming "helping the world waste less" from mission to industry standard, much like its nature-inspired origins disrupted plastic reliance.[2][4]
