Saturday Kids is a company.
Key people at Saturday Kids.
Saturday Kids was founded by John Tan (CEO | Co-Founder).
Key people at Saturday Kids.
Saturday Kids is an educational company offering coding and technology classes for children aged 5 to 14, primarily operating in Singapore.[1] It focuses on equipping kids with practical tech skills through engaging programs, evolving from in-person Saturday classes to digital extensions like Doyobi, a metaverse-based platform launched in 2020 that teaches the "6 Cs" of 21st-century skills: critical thinking, communication, collaboration, creativity, citizenship, and confidence.[2]
The company serves parents and children seeking alternatives to traditional tuition, solving the problem of outdated education by fostering real-world traits in a connected world. Growth momentum includes positive child feedback during the pandemic, leading to expanded course lengths from three 90-minute sessions to six, and integration of immersive metaverse learning via Doyobi.[1][2]
Saturday Kids was founded in 2012 by John Tan, a technopreneur and father of five, who sought to move beyond endless piano lessons and tuition toward skills relevant to an increasingly digital world.[2] Tan's background as an entrepreneur drove the idea: starting with in-person coding schools on Saturdays, he aimed to give kids technical foundations they could actually use.[2]
A pivotal moment came with the 2020 pandemic, which disrupted physical classes. Tan launched Doyobi as a digital extension, pivoting to online STEM curriculums in the metaverse. This shift emphasized student agency—allowing kids to make decisions rather than passively listen—drawing from Tan's own daughter's positive experience as a kinesthetic learner.[2] Early traction built on strong parental demand for practical, engaging education.
Saturday Kids rides the edtech and metaverse wave, capitalizing on post-pandemic demand for digital, experiential learning amid school disruptions.[2] Timing is ideal: as physical extracurriculars waned in 2020, virtual platforms like Doyobi filled the gap, aligning with global shifts toward STEM and immersive tech for youth.[1][2]
Market forces favoring it include rising parental prioritization of future-proof skills in Singapore's competitive education scene, plus metaverse growth for collaborative tools. The company influences the ecosystem by pioneering "student agency" in edtech, challenging rote learning systems and inspiring similar youth-focused technopreneur ventures.[2]
Saturday Kids is poised to expand its metaverse offerings, potentially scaling Doyobi globally as VR/AR hardware improves and edtech funding rebounds. Trends like AI-personalized learning and hybrid education will shape its path, amplifying John Tan's vision of confident, creative digital natives.[2]
Its influence may evolve from local coding school to a broader STEM ecosystem player, empowering the next generation in ways traditional models can't—proving that Saturday sessions can build tomorrow's technopreneurs.[1][2]
Saturday Kids was founded by John Tan (CEO | Co-Founder).
