Samp

Samp develops a deeptech SaaS solution that automatically generates fully intelligent 3D virtual replicas, or digital twins, of industrial sites from 3D scans. This AI-powered platform creates a "Shared Reality" workspace, enabling industrial operators to consolidate technical information and collaborate seamlessly around an always up-to-date 3D model of their equipment and systems. The technology significantly accelerates maintenance, modernization, and operational handover processes, providing comprehensive asset visibility.

The company's history began in 2019, when Shivani Shah, CTO, and Laurent Bourgouin, CEO, met at STATION F through the Entrepreneur First program. Laurent, with 15 years in the Water & Energy industry, recognized the pervasive technical debt and data challenges faced by industrial facilities. Shivani, holding a PhD in AI applied to large datasets, sought a impactful real-world application for her advanced technology. Their combined insights led to the realization that AI could dramatically improve the management and transformation of industrial infrastructure.

Samp's product serves industrial facilities globally, providing them with critical tools to adapt to modern challenges. The company envisions AI-empowered industrial facilities that efficiently meet sustainability imperatives. By offering an integrated 3D reality model, Samp aims to enable these facilities to transform and upgrade their operations significantly faster, addressing environmental concerns, enhancing safety, and mitigating the impacts of a shrinking skilled workforce.

Samp is a deep‑tech SaaS company that builds AI‑generated 3D workspaces (industrial digital twins) to help operators manage, maintain and modernize complex industrial sites faster and safer. [2][1]

High-Level Overview

• Concise summary: Samp provides an AI-powered digital twin and asset-management workspace that converts 3D scans and engineering data into an always‑up‑to‑date, collaborative 3D model for industrial facilities, shortening planning and execution cycles for maintenance and revamps from months to days according to the company’s claims.[2][1]

For a portfolio company (Samp as a company):

• Product it builds: An AI-driven 3D workspace / digital twin platform that ingests reality capture (3D scans) plus engineering documents to create an intelligent, navigable model of industrial sites.[2][1]
• Who it serves: Owner‑operators, contract operators, engineering service firms and scanning services across heavy industries (water, energy, manufacturing and other asset‑intensive sectors).[1][2]
• What problem it solves: Reduces time, risk and cost associated with site understanding, maintenance, handovers and modernization by providing a single, up‑to‑date source of truth for equipment and systems where technical debt and incomplete documentation slow work on site.[2][1]
• Growth momentum: Founded circa 2019–2020 and deployed across “several dozens” of sites in Europe with notable investor backing (e.g., High‑Tech Gründerfonds listed as an investor), Samp reports customer deployments and rapid commercial adoption in industrial customers since its early product launches.[2][3][1]

Origin Story

• Founding year and founders: Samp’s roots began in 2019 when CEO Laurent Bourgouin and CTO Shivani Shah met during the Entrepreneur First program; other sources list the company founding as 2019–2020.[2][3]
• Founders’ background & how idea emerged: Bourgouin and Shah combined deep industrial domain experience (CEO with ~15 years in water & energy sectors) and deep‑learning/3D expertise to address persistent technical‑debt and documentation problems on industrial sites; the idea was to automatically generate intelligent 3D replicas of sites from scans to accelerate modernization and maintenance.[2][3]
• Early traction/pivotal moments: Samp progressed from the Entrepreneur First origin to deploy its AI digital twin on multiple European sites and secure investment from European tech funds (e.g., High‑Tech Gründerfonds listed Samp in its portfolio), indicating early commercial validation.[2][3][1]

Core Differentiators

• AI‑first 3D automation: Emphasis on patented AI to automatically transform raw 3D scans into structured, usable digital twins, reducing manual modeling effort.[2][3]
• Industrial domain focus: Built by founders with long industrial operator experience—product tailored to owner‑operators and service firms rather than general‑purpose visualization tools.[2][3]
• Unified “Shared Reality”: Consolidation of 1D/2D/3D documentation into a single collaborative workspace so engineering and operations teams work from the same, up‑to‑date model.[2]
• Speed to value: Claims of reducing preparation and capture timelines from months to days, enabling faster maintenance and modernization cycles.[2]
• Patents & technical pedigree: Team includes PhDs and patent filings in deep learning / 3D—points to proprietary tech and research backbone.[3]

Role in the Broader Tech Landscape

• Trend alignment: Samp rides the convergence of reality capture, digital twins, AI/ML (for automated semantic understanding of scans) and the push for industrial decarbonization and efficiency—areas attracting investment and operator urgency.[2][1]
• Why timing matters: Aging industrial infrastructure, scarce field labor, and sustainability/regulatory pressures are driving sites to accelerate modernization and reduce on‑site disruption; automated digital twins reduce planning time and on‑site iterations.[2][1]
• Market forces in their favor: Rising enterprise adoption of digital asset management, increasing availability of lidar/scan data, and demand for interoperability with engineering tools favor vendors who can automate model creation and provide a collaborative workspace.[1][2]
• Influence on ecosystem: By lowering the barrier to usable digital twins, Samp can accelerate digital transformation at operator level, improve productivity for engineering services, and expand the market for downstream analytics and simulation tools that require reliable 3D context.[2][1]

Quick Take & Future Outlook

• What’s next: Expect continued customer deployments across European industrial operators, deeper integrations with engineering and asset‑management software, and expanded features around lifecycle workflows (maintenance, safety, sustainability reporting) as Samp matures.[2][1]
• Shaping trends: Advances in AI for semantic understanding of scans, improved scanning hardware economics, and industry pressure to decarbonize will be primary tailwinds that could expand Samp’s addressable market.[2][1]
• How influence may evolve: If Samp sustains accuracy, interoperability and enterprise scale, it could become a standard layer (a “shared reality”) used by engineering, operations and third‑party service ecosystems—turning raw scan data into continuously useful asset knowledge and enabling faster, safer industrial transformations.[2][3]

Quick take tie‑back: Samp positions itself at the practical intersection of AI, 3D reality capture and industrial domain expertise—if its automated digital twin claims hold at scale, it addresses a persistent, high‑value pain point for asset‑intensive industries and stands to accelerate how sites plan and execute modernization.[2][1]