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Samosa Singh develops and operates a quick-service restaurant chain that reimagines the traditional Indian samosa. The company focuses on standardizing the preparation process and offering a diverse range of gourmet samosa fillings, moving beyond conventional options to provide a modern, hygienic, and flavorful snacking experience. This approach transforms a beloved street food into a scalable, high-quality product suitable for a contemporary market.
The venture was founded by the husband-wife duo Nidhi Singh and Shikhar Veer Singh. They launched the company after leaving their established careers, driven by the insight that while samosas were universally loved, the market lacked a standardized, hygienic, and innovative offering. Their vision addressed inconsistencies in quality and taste, aiming to elevate the snack's appeal and accessibility.
Samosa Singh serves a broad customer base seeking convenient, quality Indian snacks in a clean environment. The company's vision centers on establishing the samosa as a globally recognized and consumed snack, expanding its footprint through a consistent brand experience and innovative product development. They aim to be the definitive modern purveyor of India's favorite snack.
Samosa Singh has raised $3.5M across 3 funding rounds.
Samosa Singh has raised $3.5M in total across 3 funding rounds.
Samosa Singh has raised $3.5M in total across 3 funding rounds.
Samosa Singh's investors include Fireside Ventures.
Samosa Singh is a technology-enabled food company founded in 2016 in Bengaluru, India, focused on reinventing the traditional Indian samosa and other street food snacks. It offers a diverse range of samosa varieties with innovative recipes and proprietary technology that reduces oil and calories while maintaining crispiness. The company serves consumers seeking authentic yet modernized Indian street food experiences, available through physical outlets and online delivery platforms like Swiggy and Zomato. Samosa Singh is expanding rapidly across the Delhi NCR region, growing its footprint and customer base with a multi-city presence and a team of around 100 employees[1][2][3].
Samosa Singh was founded by Shikhar and Nidhi, a working couple who transformed their passion for Indian snacks into a business. The idea emerged from a desire to reclaim and modernize the samosa’s place in Indian cuisine by investing over 100,000 man-hours in R&D to create a unique triangular interlocking samosa shape that is less oily and lighter, with 45% fewer calories and 56% less fat. This innovation combined business acumen with deep respect for regional Indian culinary traditions. Starting from a single outlet, the company evolved into a funded organization with a vibrant team and multiple city outlets, driven by a mission to establish Indian street food globally[2][1].
Samosa Singh rides the trend of *food tech* innovation in India, where traditional food experiences are being reinvented through technology and modern supply chain models. The timing is favorable due to rising consumer demand for healthier, convenient, and authentic ethnic foods delivered via digital platforms. The company leverages cloud kitchens, online delivery, and proprietary food technology to scale traditional Indian snacks beyond local street food culture into a scalable, branded experience. This approach influences the broader ecosystem by setting new standards for quality, health-consciousness, and tech-enabled food retail in India’s fast-growing urban markets[1][2].
Looking ahead, Samosa Singh is poised to continue its expansion across India’s metropolitan regions and potentially explore international markets where Indian diaspora and food enthusiasts seek authentic street food. Trends such as increasing health awareness, digital food ordering, and demand for regional Indian flavors will shape its journey. The company’s innovation in product formulation and multi-channel presence positions it well to influence the modernization of Indian snack foods globally, potentially becoming a flagship brand in the ethnic food tech space[2][1].
Samosa Singh’s story is one of blending tradition with innovation, carving a new niche for Indian street food in the digital age while honoring its rich culinary heritage.
Samosa Singh has raised $3.5M across 3 funding rounds. Most recently, it raised $3.0M Series A in January 2020.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 1, 2020 | $3.0M Series A | Fireside Ventures | |
| Mar 1, 2019 | $98K Seed | Fireside Ventures | |
| Jul 1, 2017 | $400K Seed | Fireside Ventures |