Loading organizations...

Customer-facing plans for sales teams and their prospects.
Key people at Sameplan.
Sameplan was founded in 2019 by Brent D'Adamo (Founder) and Carlo Candela (Founder).
Sameplan is a customer-facing collaboration tool that enables sales teams to align with prospects, increase efficiency, and close more business. Enterprise deals can be very complex, rather than managing these high-value relationships over email, Sameplan acts as the central hub for the deal.
Sameplan is a customer-facing collaboration platform designed specifically for sales teams and their prospects to manage complex enterprise deals more efficiently. It serves sales professionals by providing a centralized hub that aligns sellers and buyers, streamlines communication, and increases deal transparency, ultimately helping close more business and accelerate sales cycles[2][3]. The product addresses the challenge of managing high-value, multifaceted sales processes that often get lost in email threads or disconnected tools.
Founded in 2019 and later acquired by Outreach, Sameplan leverages a customer-centric approach to improve sales collaboration, making it easier for teams to track progress and forecast outcomes confidently. Its impact on the startup ecosystem lies in demonstrating how deep sales experience can be translated into SaaS solutions that fill critical gaps in enterprise sales workflows[1][2].
Sameplan was co-founded by Carlo Candela and Brent D'Adamo, with Carlo’s background as a sales professional at Heap inspiring the creation of the platform. Carlo identified a significant market gap: existing tools like Salesforce did not adequately support transparent, collaborative deal management involving customers directly. Before coding, the founders conducted extensive interviews with 60-70 sales reps to deeply understand their pain points, which shaped Sameplan’s feature set and user experience[1][2].
Starting lean with contract workers and a small core team, Sameplan evolved from a simple checklist tool into a robust platform based on continuous customer feedback. This iterative, user-driven development was key to its early traction and eventual acquisition by Outreach, a leader in sales engagement software[1][2][3].
Sameplan rides the growing trend of customer-facing SaaS tools that emphasize collaboration and transparency in B2B sales. As enterprise deals become more complex, sales teams require platforms that go beyond traditional CRM functionalities to actively engage prospects in the sales process. The timing is favorable due to increasing digital transformation in sales and the demand for integrated, seamless workflows that reduce friction and improve forecasting accuracy[2][3][4].
By focusing on the intersection of sales and project management, Sameplan influences the broader ecosystem by pushing sales software toward more interactive, customer-inclusive models. Its acquisition by Outreach reflects a market consolidation trend where specialized tools are integrated into larger platforms to offer comprehensive sales engagement solutions[1][2][4].
Looking ahead, Sameplan’s future under Outreach likely involves deeper integration with Outreach’s sales engagement suite, enhancing automation, AI-driven insights, and broader enterprise adoption. Trends such as AI-powered sales forecasting, real-time collaboration, and unified sales ecosystems will shape its evolution.
As sales processes continue to digitalize and buyers demand more transparency and involvement, Sameplan’s model of customer-facing deal collaboration is poised to become a standard feature in enterprise sales technology stacks. Its influence will grow by enabling sales teams to close deals faster and with greater confidence, reinforcing the shift toward more transparent, buyer-aligned sales methodologies[1][2][4].
Key people at Sameplan.
Sameplan was founded in 2019 by Brent D'Adamo (Founder) and Carlo Candela (Founder).