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§ Private Profile · 3200 Gracie Kiltz Ln Ste 400, Austin, Texas, 78758, United States
SamCart is a technology company.
SamCart offers an innovative e-commerce platform designed for digital sellers, creators, and business owners. Beyond merely facilitating transactions, the platform focuses on helping users maximize profit with every sale and foster long-term customer retention. It provides a comprehensive set of tools aimed at building, running, and scaling online businesses, particularly tailored to the unique needs of creators who require specialized solutions for growth and monetization.
The company's origins trace back to co-founders Brian and Scott, who in 2009 launched their initial venture, Train Baseball. Through this experience, they recognized a significant gap in the market: existing e-commerce solutions did not adequately serve digital creators, who needed more than just a storefront. This insight led them to develop "Userpayment" in 2013, which subsequently evolved into SamCart, with beta development beginning in March 2014.
Tens of thousands of diverse sellers globally utilize SamCart, including artists, fitness enthusiasts, self-help gurus, and business professionals who offer products and services. The platform’s vision is to empower these digital creators and entrepreneurs to effectively sell their offerings and generate income, enabling them to pursue their passions while efficiently scaling their online presence and maximizing their business potential.
SamCart has raised $95.0M across 3 funding rounds.
SamCart has raised $95.0M in total across 3 funding rounds.
SamCart has raised $95.0M in total across 3 funding rounds.
SamCart's investors include MATH Venture Partners, SpringTime Ventures, TTV Capital, Sean Park, eGateway Capital, George Kaiser Family Foundation.
SamCart is an e-commerce platform designed for digital creators, entrepreneurs, and small businesses, specializing in checkout software that optimizes sales of digital products, courses, memberships, and physical goods.[1][6] It serves users like Lewis Howes, Marie Forleo, and Pat Flynn by solving pain points in traditional e-commerce, such as clunky checkouts and low conversions, through features like one-click buying and customizable funnels.[1][2][6] The company has shown strong growth momentum, scaling from a side hustle to a reported $300 million business, bootstrapped initially before later considerations of funding.[3][7][8]
SamCart was founded in 2014 by brothers Brian Moran and Scott Moran, both former college baseball players and entrepreneurs.[1][2][6] Brian, an All-American baseball player who studied marketing at Grove City College, launched their first venture, TrainBaseball.com, in 2009 after a frustrating government job post-graduation; it sold digital baseball training courses and highlighted e-commerce checkout inefficiencies.[2][5][6][7][8] Recognizing the need for a better solution for digital sellers—unlike general platforms like Shopify—they built SamCart internally for their own needs, achieving $1 million in revenue overnight upon launch.[2][5] Early traction came from their marketing expertise, with Brian pioneering one-page funnels; the team expanded with key hires like Harrison (Engineering) and later a COO from VC-backed startups around 2016-2017.[1][5] Brian stepped down as CEO in 2022 to Justin Smith, allowing focus on strengths while maintaining family priorities amid personal challenges.[4]
SamCart rides the creator economy boom, where digital products and online education have exploded, fueled by platforms like YouTube and TikTok enabling solo entrepreneurs to monetize expertise.[1][6] Timing was ideal post-2014, as e-commerce shifted toward mobile-first, high-conversion checkouts amid rising subscription models and one-click expectations set by giants like Amazon.[5][8] Market forces like low barriers to digital sales and demand for no-code tools favor SamCart, positioning it as a Shopify alternative for niche sellers in fitness, media, and coaching.[1][5] It influences the ecosystem by empowering bootstrapped creators—handling tools from Train Baseball's success—fostering a culture of work-life balance that retains talent and sustains growth.[4][6]
SamCart's trajectory points to continued dominance in creator e-commerce, potentially expanding into AI-driven personalization or global payments as digital sales hit new highs.[6][8] Trends like subscription fatigue and mobile commerce will shape it, demanding even faster optimizations, while its family-first culture could attract acquisitions from larger players. As a $300M powerhouse born from brothers solving their own checkout woes, SamCart exemplifies how intimate problem-solving scales to transform digital selling.[3][8]
SamCart has raised $95.0M across 3 funding rounds. Most recently, it raised $82.0M Series B in April 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2022 | $82M Series B | — | Math Venture Partners, SpringTime Ventures, TTV Capital, Sean Park, EGateway Capital, George Kaiser Family Foundation | Announced |
| Jan 1, 2021 | $10M Series A | TTV Capital | Math Venture Partners, SpringTime Ventures, Sean Park, George Kaiser Family Foundation | Announced |
| Oct 1, 2019 | $3M Seed | — | SpringTime Ventures, TTV Capital | Announced |