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Salonmeister develops an online platform functioning as a directory for salons and spas, facilitating direct beauty appointment bookings. It concurrently offers a robust software-as-a-service solution for beauty merchants, providing tools for efficient appointment management and enhanced customer relations. This integrated platform streamlines booking processes across the beauty and wellness sector.
The company is established in 2012 by co-founders Louis Pfitzner and Phillipp Rechberg. Their foundational insight stems from identifying inefficiencies in traditional booking methods within the beauty industry, recognizing a clear demand for a digital solution to connect providers and clients effectively. They aim to modernize appointment scheduling and operational workflows for local salons and spas.
Salonmeister serves individual consumers seeking beauty and wellness services, and the businesses offering them. Its vision centers on empowering merchants with advanced management tools while offering consumers a convenient way to discover and secure appointments. The company fosters a more connected and efficient ecosystem for beauty services.
Salonmeister has raised $410K across 1 funding round.
Salonmeister has raised $410K in total across 1 funding round.
Salonmeister is a Berlin-based technology company operating as the leading online booking platform for hair, beauty, and spa services across Germany, Austria, and Switzerland.[1][2][3][4] It connects over 1,000 salons and spas with consumers seeking exclusive beauty appointments, generating approximately $5.7 million in revenue as a provider in the beauty and consumer services sector.[1][3] The platform simplifies discovering and booking services, addressing fragmented local booking processes in the DACH region.[5]
Acquired by UK-based Wahanda in 2014 as part of a $26 million funding round and expansion strategy, Salonmeister solidified its market leadership before integration into Wahanda's broader ecosystem (now part of Treatwell).[2][4] This positioned it as a key player in Europe's digital beauty services marketplace.
Salonmeister emerged in Berlin as a pioneering online portal tailored for the DACH region's hair and beauty sector, quickly establishing itself as the dominant booking platform with a network exceeding 1,000 suppliers.[1][2][4] Specific founding details, such as the exact year or founders' backgrounds, are not detailed in available records, but its early growth centered on capitalizing on the shift to digital bookings for spas and salons in Germany, Austria, and Switzerland.[3][5]
A pivotal moment came in 2014 when Wahanda acquired it, recognizing Salonmeister as its direct German equivalent and using the deal—backed by $26 million in new funding—to fuel pan-European expansion.[2][4] This acquisition marked its transition from independent startup to a cornerstone asset in a larger beauty tech consolidation.
Salonmeister rode the early 2010s wave of marketplace platforms digitizing offline services, particularly in beauty and wellness, where local fragmentation created ripe opportunities for online aggregation.[1][4] Timing was ideal amid rising smartphone adoption and consumer demand for on-demand bookings in Europe, mirroring global trends like Uber or Airbnb but tailored to salons and spas.[2][5]
Market forces favoring localized marketplaces—such as cultural preferences for in-person beauty services combined with digital convenience—propelled its growth.[3] Post-acquisition, it influenced the ecosystem by accelerating consolidation; Wahanda's expansion via Salonmeister helped standardize beauty tech across borders, paving the way for dominant players like Treatwell in a sector now valued for its recurring revenue and high user retention.[4]
Post-2014 acquisition, Salonmeister's trajectory aligns with its parent ecosystem under Treatwell (Wahanda's successor), likely focusing on AI-driven personalization, expanded services, and deeper integrations with payment or loyalty systems. Emerging trends like mobile-first bookings, sustainability in beauty, and AR try-ons could enhance its platform, sustaining relevance in a maturing European beauty tech market.
As digital wellness booms, its influence may evolve through network effects, potentially powering regional innovations while benefiting from global scale—reinforcing its role as a foundational player in connecting consumers to essential beauty services.[1][5]
Salonmeister has raised $410K across 1 funding round. Most recently, it raised $410K Seed in January 2013.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 1, 2013 | $410K Seed | — | Atlantic Labs, Redalpine Venture Partners, Redstone, Martin Sinner | Announced |
Salonmeister has raised $410K in total across 1 funding round.
Salonmeister's investors include Atlantic Labs, Redalpine Venture Partners, Redstone, Martin Sinner.
