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§ Private Profile · 8 The Green Dover, DE 19901, USA
SaleSqueze is a technology company.
SaleSqueze develops a visual Configure, Price, Quote (CPQ) platform that empowers businesses, especially those in outdoor living, to digitalize and automate their sales processes. The platform allows customers to interactively configure products in 3D, providing an immediate and visual understanding of their selections, and subsequently generates instant, accurate quotes. This capability streamlines complex sales cycles, enhances customer engagement, and converts what was traditionally a manual, time-consuming process into an efficient, visual experience.
The company was founded by Leon Panjtar, serving as CEO, and Tilen Tomakić, the CTO. They established SaleSqueze in 2018, driven by the observation that many businesses were losing potential sales due to antiquated, manual quoting procedures that could not keep pace with customer expectations. Their shared insight was the critical need for a solution that simplifies the buying journey for configurable products, directly addressing this pain point through technological innovation.
SaleSqueze primarily serves small to medium-sized sellers of configurable physical products, with a notable focus on the outdoor living sector. The company’s vision is centered on transforming sales complexity into a seamless visual experience, enabling businesses to overcome quoting inefficiencies and secure more deals. This forward-looking approach aims to redefine how specialized product sales are conducted in an increasingly digital marketplace.
SaleSqueze has raised $2.0M across 1 funding round.
SaleSqueze has raised $2.0M in total across 1 funding round.
SaleSqueze has raised $2.0M in total across 1 funding round.
SaleSqueze's investors include Underline Ventures, Founder Collective, Gecad Ventures, NFX, Slack Fund, Ed Baker, Gokul Rajaram, Javier Olivan, Scott Belsky.
SaleSqueze has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in June 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2024 | $2M Seed | Underline Ventures | Founder Collective, Gecad Ventures, NFX, Slack Fund, ED Baker, Gokul Rajaram, Javier Olivan, Scott Belsky | Announced |
SaleSqueze is a Slovenian SaaS startup founded in 2021 that builds a visual CPQ (Configure, Price, Quote) platform for manufacturers selling complex, configurable products, particularly in outdoor living, industrial machinery, automotive, and construction sectors.[1][3][4] The platform uses drag-and-drop interfaces for 3D product configurators, enabling instant pricing, automated quotes, and customer self-service to digitize sales processes and reduce manual communication.[1][3][5] It serves manufacturers and sellers of made-to-order products like pergolas, garage doors, machinery, and recreational vehicles, solving pain points such as lengthy quote preparation, high acquisition costs, and back-and-forth emails by delivering visual experiences that boost quotes, orders, and sales—e.g., one client saw 478% more quotes and 40% sales growth.[3][5] With $1.5M raised in seed funding (latest 8 months ago as of mid-2025), 76 global customers, and backing from EIT Manufacturing, SaleSqueze shows strong early momentum in a digitizing manufacturing sales market.[1][3]
SaleSqueze emerged in 2021 from Slovenia, founded by a team of manufacturing, sales, and marketing experts frustrated with outdated systems that complicated selling complex products.[3][4] Headquartered legally in Dover, Delaware, but operationally Slovenian, the idea stemmed from observing manufacturers stuck in manual processes for customizable goods like outdoor living products (e.g., pergolas, carports, blinds).[1][4][5] Early traction came quickly: recognized as one of Slovenia's "10 Most Promising Startups in 2023" and Top 5 in 2022, it secured EIT Manufacturing investment in late 2022 and hit its first €1M+ Slovenian funding round in H1 2024 amid ecosystem growth.[1][3][4] Pivotal moments include serving initial customers who reported 70% less communication time, 425% lower acquisition costs, and massive quote increases, fueling expansion to 76 worldwide users.[3][5]
SaleSqueze rides the wave of manufacturing digital transformation, where Industry 4.0 demands visual, self-service sales for configurable products amid e-commerce growth and labor shortages.[3] Timing aligns with post-2023 Slovenian VC rebound—its H1 2024 €1M+ round was the ecosystem's first major deal, signaling investor confidence in SaaS for traditional sectors like outdoor living and heavy machinery.[1] Market forces favoring it include rising demand for CPQ in made-to-order manufacturing (e.g., amid supply chain digitization) and AI/visual tech adoption, reducing sales friction in B2B where manual quoting persists.[1][6] It influences the ecosystem by empowering SMEs in Europe/US to compete via "wow" 3D experiences, lowering barriers for non-tech manufacturers and accelerating sales tech adoption in underserved niches.[3][4]
SaleSqueze is poised for scale with its seed momentum, 76 customers, and tangible wins like 40% sales boosts, likely pursuing Series A to expand 3D configurators beyond outdoor living into broader manufacturing.[1][3][5] Trends like AI-enhanced visuals, global e-commerce for B2B, and EU manufacturing resurgence will propel it, especially as CPQ demand grows in volatile markets. Its influence may evolve from niche disruptor to standard tool, humanizing sales in traditional industries—turning complexity into "magic" experiences that redefine how complex products sell.[4] This positions SaleSqueze as a key player digitizing sales for a more efficient manufacturing future.