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SalesOptimize is a technology company.
SalesOptimize, now TAMI, provides a B2B market intelligence and lead generation platform. It leverages proprietary algorithms and AI for comprehensive web monitoring, identifying total addressable markets. The platform delivers real-time reports, reveals competitor customers, and detects active buyer signals. This technology equips sales teams with compliant leads and contact data for efficient prospect discovery.
Founded in 2013 by Liz Fulham, the company emerged from her insight into B2B firms struggling with market identification and lead generation. Fulham envisioned a data science-driven solution, developing technology to capture comprehensive e-commerce business intelligence. This converts market data into actionable sales opportunities.
TAMI primarily serves sales and marketing professionals, enabling efficient prospecting, targeting, and conversion. Its mission optimizes sales potential by refining lead generation and market segmentation. The company’s vision involves advancing its real-time B2B data and intelligence, empowering scalable growth through precise market comprehension.
SalesOptimize is a B2B SaaS platform specializing in eCommerce market intelligence and lead generation, using proprietary web-crawling technology and AI to scan the internet for data on over 109 million online stores worldwide.[1][2] It serves sales and marketing teams at B2B companies—particularly in fintech, payments, shipping, logistics, and marketing—by identifying qualified leads with details like merchant size, payment/shipping info, and decision-maker emails, enabling users to size total addressable markets (TAM) and export leads to CRMs.[1][3][4] Founded in 2013 in Dublin, Ireland, the company has grown to 46 employees, $3 million in revenue, and a global customer base across retail, software, and other sectors, with strong adoption by mid-to-large enterprises (50-200+ employees, >$1000M revenue).[1][7] In recent years, it rebranded to TAMI (Total Addressable Market Intel), expanding from English-speaking markets to Europe, South America, and Asia with new enterprise-grade products for strategic insights.[2]
SalesOptimize was founded in 2013 in Dublin, Ireland, by Liz Fulham, a business leader with prior experience as European Head of PayPal's Telesales team, Six Sigma Black Belt, and PMI certification.[1][6] The idea emerged from a gap in the $1.9 trillion eCommerce market: B2B sellers targeting online stores lacked reliable leads, as traditional providers like Hoovers and Experian delivered 75% poor-quality data with high bounce rates.[6] Early development leveraged Irish Government-backed R&D in web-crawler technology and big data analytics to build a search engine that extracts fresh internet data, saving users hours of manual research.[5][8] Pivotal moments include initial traction as a lead-gen tool for e-retailers, expansion via machine learning and AI, and the 2021-2022 rebrand to TAMI after two years of enterprise client collaboration, localizing for global markets and launching new products.[2]
SalesOptimize rides the eCommerce data intelligence wave, fueled by the explosion of online retail (projected multi-trillion scale) and B2B demand for precise, real-time leads amid rising ad costs and privacy regulations.[1][6] Timing aligns with AI/ML advancements enabling scalable web scraping, post-GDPR data freshness needs, and post-pandemic eCommerce growth, positioning it against competitors like Similarweb, Semrush, and Clearbit in a fragmented market.[1] It influences the ecosystem by empowering fintech/logistics providers to target high-value merchants, reducing sales friction, and enabling TAM analysis that informs venture funding and go-to-market strategies—essentially democratizing market intel for a cloud-first, data-driven sales era.[2][9]
TAMI (formerly SalesOptimize) is poised for accelerated growth through enterprise expansions and AI-enhanced products, potentially scaling beyond $3M revenue by deepening global penetration and adding predictive analytics.[1][2] Trends like AI-driven personalization, rising eCommerce in emerging markets, and integrated revenue ops will shape its path, amplifying influence as the go-to for B2B eCommerce TAM intel. As Liz Fulham's vision evolves from lead-gen disruptor to strategic powerhouse, it could redefine how businesses conquer the $1.9T+ online retail frontier—turning raw web data into unbeatable market edges.[6]