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§ Private Profile · Singapore
SaladStop! is a technology company.
SaladStop! operates as a healthy food chain, offering customizable salads, wraps, warm protein bowls, and smoothies. The company focuses on building a future-forward food solution by integrating technology, promoting food sustainability, and ensuring ingredient traceability through a locally sourced and sustainable-first approach. Their operational model emphasizes personalized nutrition and includes initiatives such as establishing Net Zero outlets and enabling carbon offsetting for meals.
The company was co-founded in 2009 by Adrien Desbaillets and his father Daniel Desbaillets. Their initial insight stemmed from observing a significant and unmet demand for healthier food options within Singapore, leading them to establish a brand dedicated to fresh, wholesome, and customizable meal solutions. This family-led venture aimed to fill a crucial gap in the market.
SaladStop! primarily serves individuals and the next generation of consumers who prioritize healthier and more conscious dietary choices. The company's long-term vision is to become Asia’s leading personalized nutrition company, aiming to empower customers to adopt better eating habits for themselves, their communities, and the planet. They strive to achieve this by developing an integrated ecosystem that connects with customers across various aspects of their lives.
SaladStop! has raised $12.7M across 2 funding rounds.
SaladStop! has raised $12.7M in total across 2 funding rounds.
SaladStop! has raised $12.7M across 2 funding rounds. Most recently, it raised $9.0M Series B in November 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2021 | $9M Series B | Temasek | Cradlex, DSG Consumer Partners, Foundry Group, Aaron Bertinetti, East Ventures, K3 Ventures, Vulcan Capital | Announced |
| Sep 14, 2016 | $3.7M Venture Round | — | DSG Consumer Partners, Hera Capital | Announced |
SaladStop! is Asia's leading healthy fast-food chain, specializing in customizable salads, grain bowls, wraps, protein bowls, and smoothies, serving health-conscious consumers seeking fresh, sustainable meal options.[1][2][3] Operating over 80 outlets across eight markets including Singapore, Hong Kong, Indonesia, Philippines, Japan, Korea, Thailand, Vietnam, and Spain, it solves the problem of accessible, nutritious fast food by emphasizing ingredient traceability, food sustainability, and tech-enabled personalization.[3][4][7] The company has raised $12.56M in funding, achieved Series B stage, and earned B Corp certification in 2023 for balancing profit with social and environmental impact, positioning it for regional dominance in personalized nutrition.[1][3][5]
Founded in 2009 in Singapore by a father-son duo from a vegetarian/vegan household, SaladStop! emerged from a vision to introduce Western-style salad bars to Asia, revolutionizing fast food with healthy, tasty alternatives.[2][3][6] The family aimed to end "pre-made culture" by promoting conscious eating under the "Eat Wide Awake" movement, starting with the first outlet in November 2009 that broke even after four months.[6] Early traction built quickly: by 2011, seven outlets generated $300k SGD monthly revenue; expansion followed to the Philippines, with first external funding of $5M SGD in 2016 at 23 outlets total.[6] This family-driven evolution expanded into a multi-brand group (including Heybo, Wooshi, and Good Food People) under FreshKitchen for catering, growing to 69-80+ outlets across Asia and Europe.[3][4][7]
SaladStop! rides the global surge in health-conscious eating and sustainability trends, amplified by post-pandemic demand for traceable, tech-driven food solutions in Asia's booming F&B sector.[3][8] Timing aligns with rising wellness awareness, urban CBD convenience needs, and initiatives like Singapore's 30 by 30 for sustainable food; its tech investments in personalization and carbon tracking set it apart in a market shifting from pre-made to conscious consumption.[6][8] By pioneering B Corp status and Net Zero outlets, it influences the ecosystem, partnering with suppliers for environmental impact and inspiring competitors toward transparent, tech-enabled health food models.[3][5]
SaladStop! is primed for hypergrowth as Asia's personalized nutrition leader, leveraging its tech stack, multi-brand expansion, and sustainability edge to hit more markets and outlets.[3][4] Trends like AI-driven customization, climate-focused eating, and D2C health tech will propel it, potentially scaling beyond Europe while deepening carbon-neutral innovations.[8] Its influence may evolve from regional pioneer to global benchmark, redefining fast food as a force for health and planetary good—echoing its founding bet on conscious bowls sparking widespread change.[2][6]
SaladStop! has raised $12.7M in total across 2 funding rounds.
SaladStop!'s investors include Temasek, CradleX, DSG Consumer Partners, Foundry Group, Aaron Bertinetti, East Ventures, K3 Ventures, Vulcan Capital, Hera Capital.