SaladStop! is a technology company.
SaladStop! has raised $9.0M across 1 funding round.
SaladStop! has raised $9.0M in total across 1 funding round.
SaladStop! has raised $9.0M in total across 1 funding round.
SaladStop!'s investors include CradleX, DSG Consumer Partners, Foundry Group, Aaron Bertinetti.
SaladStop! is Asia's leading healthy fast-food chain, specializing in customizable salads, grain bowls, wraps, protein bowls, and smoothies, serving health-conscious consumers seeking fresh, sustainable meal options.[1][2][3] Operating over 80 outlets across eight markets including Singapore, Hong Kong, Indonesia, Philippines, Japan, Korea, Thailand, Vietnam, and Spain, it solves the problem of accessible, nutritious fast food by emphasizing ingredient traceability, food sustainability, and tech-enabled personalization.[3][4][7] The company has raised $12.56M in funding, achieved Series B stage, and earned B Corp certification in 2023 for balancing profit with social and environmental impact, positioning it for regional dominance in personalized nutrition.[1][3][5]
Founded in 2009 in Singapore by a father-son duo from a vegetarian/vegan household, SaladStop! emerged from a vision to introduce Western-style salad bars to Asia, revolutionizing fast food with healthy, tasty alternatives.[2][3][6] The family aimed to end "pre-made culture" by promoting conscious eating under the "Eat Wide Awake" movement, starting with the first outlet in November 2009 that broke even after four months.[6] Early traction built quickly: by 2011, seven outlets generated $300k SGD monthly revenue; expansion followed to the Philippines, with first external funding of $5M SGD in 2016 at 23 outlets total.[6] This family-driven evolution expanded into a multi-brand group (including Heybo, Wooshi, and Good Food People) under FreshKitchen for catering, growing to 69-80+ outlets across Asia and Europe.[3][4][7]
SaladStop! rides the global surge in health-conscious eating and sustainability trends, amplified by post-pandemic demand for traceable, tech-driven food solutions in Asia's booming F&B sector.[3][8] Timing aligns with rising wellness awareness, urban CBD convenience needs, and initiatives like Singapore's 30 by 30 for sustainable food; its tech investments in personalization and carbon tracking set it apart in a market shifting from pre-made to conscious consumption.[6][8] By pioneering B Corp status and Net Zero outlets, it influences the ecosystem, partnering with suppliers for environmental impact and inspiring competitors toward transparent, tech-enabled health food models.[3][5]
SaladStop! is primed for hypergrowth as Asia's personalized nutrition leader, leveraging its tech stack, multi-brand expansion, and sustainability edge to hit more markets and outlets.[3][4] Trends like AI-driven customization, climate-focused eating, and D2C health tech will propel it, potentially scaling beyond Europe while deepening carbon-neutral innovations.[8] Its influence may evolve from regional pioneer to global benchmark, redefining fast food as a force for health and planetary good—echoing its founding bet on conscious bowls sparking widespread change.[2][6]
SaladStop! has raised $9.0M across 1 funding round. Most recently, it raised $9.0M Series B in November 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2021 | $9.0M Series B | CradleX, DSG Consumer Partners, Foundry Group, Aaron Bertinetti |