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Safello operates an online cryptocurrency brokerage, providing a secure and compliant platform for the purchase and sale of digital assets such as Bitcoin and Ethereum. The company offers a streamlined entry point for individuals and institutions into the cryptocurrency market, emphasizing regulatory adherence and user safety within its trading services.
Safello was co-founded in 2013 by Frank Schuil and Joakim Johansson. Their foundational insight stemmed from a recognition of the nascent cryptocurrency market's need for enhanced compliance and security. They aimed to establish a trusted and accessible gateway for users to engage with digital currencies, paving the way for broader crypto adoption.
The platform serves a diverse customer base, including retail consumers, institutional investors, banks, and other businesses. Safello's long-term vision centers on mainstreaming crypto, striving to make digital assets readily available and understandable for a wider audience, facilitating easier participation in the evolving digital economy.
Safello has raised $850K across 2 funding rounds.
Safello has raised $850K in total across 2 funding rounds.
Safello has raised $850K in total across 2 funding rounds.
Safello's investors include AME Cloud Ventures, Benchmark, Digital Currency Group, DST Global, Endeavor Catalyst, Greylock, Hanabi Capital, Hardware Club, SciFi VC, Winklevoss Capital, Ben Davenport, David Marcus.
Safello is Sweden's leading cryptocurrency exchange and brokerage platform, founded in 2013 to make digital assets accessible to everyone through secure buying, selling, storing, and trading services.[1][4][5] It serves over 418,000 Nordic users, including individuals and businesses, solving barriers to crypto adoption like security concerns, complex transactions, and regulatory hurdles with seamless features such as BankID login, Swish payments, and Fireblocks-secured wallets.[4][5] As a registered financial institution with the Swedish Financial Supervisory Authority (Finansinspektionen) since 2013 and listed on Nasdaq First North Growth Market since 2021, Safello demonstrates strong growth momentum, processing high volumes with recent expansions into stablecoins, cross-border payments, and public sector partnerships like Malmö stad.[2][5]
Safello emerged in 2013 amid early Bitcoin enthusiasm, founded by a team committed to a fair, decentralized financial system and initially focused on an online Bitcoin retail platform.[3][5] The idea stemmed from a vision to democratize cryptocurrencies, starting with FI registration that year and key early milestones like a Barclays deal and crowdfunding.[5] Pivotal moments include launching Swish and BankID integration in 2018 for frictionless onboarding, app development, and a 2021 IPO, followed by multicrypto support, wallet upgrades, and stablecoin offerings by 2022-2023, building to over 418,000 users and significant order volumes by late 2025.[1][4][5]
Safello rides the wave of crypto mainstreaming and EU MiCA regulation, enabling compliant adoption in a region with high digital finance readiness.[4] Timing aligns with post-2021 institutional crypto interest and Nordic fintech strength, bolstered by market forces like stablecoin growth and cross-border payment demands.[2][5] It influences the ecosystem by pioneering secure gateways—e.g., public sector campaigns and business tools—accelerating decentralized finance (DeFi) integration while upholding "boring is good" reliability amid volatility.[1][4]
Safello's regulated, user-centric platform positions it for expansion into EU-wide MiCA-compliant services, potentially scaling user base beyond Nordics via stablecoins and institutional offerings.[2][4] Trends like tokenized assets and real-world crypto payments will shape its path, with influence growing through partnerships and Nasdaq visibility. As crypto accessibility evolves, Safello remains the trusted entry point, fulfilling its 2013 mission in an increasingly decentralized economy.[1][5]
Safello has raised $850K across 2 funding rounds. Most recently, it raised $250K Seed in July 2014.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2014 | $250K Seed | AME Cloud Ventures, Benchmark, Digital Currency Group, DST Global, Endeavor Catalyst, Greylock, Hanabi Capital, Hardware Club, SciFi VC, Winklevoss Capital, Ben Davenport, David Marcus | |
| Feb 1, 2014 | $600K Seed |