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Key people at RumbleON.
RumbleOn, now operating as RideNow Group, is a technology-driven powersports retailer and vehicle transportation provider. It offers an omni-channel platform for buying, selling, and financing new and pre-owned recreational vehicles. The company integrates its dealership network with a dedicated logistics division, simplifying transactions.
The company was co-founded in 2016 by Marshall Chesrown, Steven R. Berrard, and Michael R. Francis. Their initial insight aimed to simplify pre-owned vehicle transactions via technology. This approach evolved through the acquisition of RideNow Powersports, leading to a strategic rebranding and a refined concentration on the broader powersports market.
RideNow Group serves powersports enthusiasts, providing access to a comprehensive selection of motorcycles, ATVs, and other recreational vehicles. Its vision is to become the premier integrated powersports retailer, blending physical presence with digital innovation to enhance accessibility and convenience for customers.
Key people at RumbleON.
RumbleOn, Inc. (NASDAQ: RMBL) is the nation's first technology-based omnichannel powersports platform, operating the largest powersports retail group in the United States with over 55 locations, primarily in the Sunbelt region.[1][2] The company offers new and pre-owned motorcycles, ATVs, side-by-sides (SXS), personal watercraft (PWCs), and related services through its RideNow dealerships, while also providing vehicle transportation brokerage via Wholesale Express.[1][2] It serves outdoor enthusiasts and powersports buyers by solving fragmented inventory access and traditional dealership friction with proprietary tech like the RideNow Cash Offer tool, which sources high-quality pre-owned vehicles directly from consumers at scale.[1][2] In 2024, RumbleOn sold 64,988 vehicles (42,464 new retail, 22,524 pre-owned), reflecting growth through acquisitions despite a year-over-year unit decline, with a focus on profitability and omnichannel experiences blending online and in-store sales.[1]
Founded in 2017 by CEO Marshall Chesrown, RumbleOn started as an e-commerce disruptor in the pre-owned vehicle space, using innovative technology for virtual inventory, 24/7 distribution, and frictionless transactions between dealers and consumers.[3][4] The idea emerged from a vision to revolutionize fragmented vehicle marketplaces, shifting from brick-and-mortar limitations to a seamless digital platform.[4][6] A pivotal moment came in 2021 with the acquisition of RideNow Powersports—originally established in 1983—adding 13 locations across Texas, Georgia, and Alabama, expanding RumbleOn to over 55 stores and marking its entry as North America's first public omnichannel powersports company.[2][3][7] This deal, closed on August 31, 2021, accelerated scale, integrated RideNow's manufacturer partnerships (15 brands), and solidified Chesrown's leadership in transforming customer experiences.[2][3]
RumbleOn rides the trend of digital transformation in the highly fragmented $20B+ U.S. powersports industry, where traditional franchised and independent dealers dominate but lack tech integration.[1][5] Its timing aligns with rising demand for outdoor recreation post-pandemic, e-commerce adoption in specialty retail, and pre-owned vehicle shifts amid economic pressures, positioning it to capture market share through tech-enabled scale.[1][2][6] Favorable forces include Sunbelt population growth, manufacturer partnerships, and omnichannel models that blend e-commerce with experiential retail, influencing the ecosystem by setting standards for innovation, inventory transparency, and customer-centric disruption.[1][2][7][9]
RumbleOn's Vision 2026 emphasizes running America's top-performing dealerships, accelerating pre-owned growth via RideNow Cash Offer, and pursuing organic/strategic expansion for long-term shareholder value.[1][8] Next steps include refinancing its term loan (due Q3 2025), boosting digital tools, and enhancing operational efficiency amid integration challenges and competition.[1] Trends like EV powersports adoption, sustained adventure demand, and AI-driven personalization will shape its path, potentially evolving its influence from retail leader to full-stack industry platform—building on its tech foundation to dominate omnichannel powersports.[1][2][9]
