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Rookoo develops an AI-driven platform designed to optimize operations for the event and hospitality industry. The company's core product consists of AI assistants that automate repetitive administrative tasks, manage customer inquiries across multiple channels including websites, email, and social media, and integrate with existing CRM and booking systems. This technology streamlines communication, checks availability, and handles intake processes to improve efficiency and customer response times.
The company was co-founded in early 2024 by Jeroen Borloo, Anthony Meirlaen, Jared Dierickx, and Thibaut Vincent. The founders leveraged their collective experience, having previously collaborated for over eight years in a SaaS environment specializing in digital customer service. Their shared insight identified a critical need within the event sector for a centralized AI solution that could actively support organizations and facilitate growth by alleviating administrative burdens.
Rookoo primarily serves event venues and hospitality teams seeking to enhance their operational intelligence and customer engagement. The company’s vision is to empower these businesses by freeing up human resources from mundane tasks, allowing them to concentrate on delivering superior guest experiences and fostering memorable events. Rookoo aims to reshape how the event industry manages its interactions and bookings through intelligent automation.
Rookoo has raised $1.0M across 1 funding round.
Rookoo has raised $1.0M in total across 1 funding round.
Rookoo has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in November 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2025 | $1M Seed | — | Pitchdrive | Announced |
Rookoo has raised $1.0M in total across 1 funding round.
Rookoo's investors include Pitchdrive.
Rookoo is a Ghent, Belgium–based technology company that builds AI-powered “digital colleagues” to automate inquiries, quoting and routine administration for event and hospitality teams, increasing bookings while cutting administrative time and manual work[5][1].
High-Level Overview
Rookoo builds an AI-driven virtual agent platform that handles customer intake, answers questions, generates quotes, and populates systems of record for venues and event/hospitality operators, with omnichannel support (WhatsApp, live chat, email, interactive experiences)[5][1]. The product is aimed at event venues, hospitality operators and experience creators (e.g., concert halls, conference venues, special-venue operators) and is used by customers including Wintercircus Ghent, Tour & Taxis and other European venues[1][5]. Rookoo’s solution reduces administrative workload (reported automation rates around 67% and time savings of ~25–35%), improves speed of response (which can raise conversion 4x when answering quickly), and adds modules for price optimisation, capacity management and data-driven insights as it expands[5][1].
Origin Story
Rookoo was founded in 2024 by Thibaut Vincent, Anthony Meirlaen, Jared Dierickx and Jeroen Borloo in Ghent, Belgium, emerging from domain experience in events and venue operations and a drive to remove administrative friction for experience creators[3][1]. Early product-market fit came from automating repetitive intake and quoting workflows for venue teams and pilot customers in Belgium; the company operates from Wintercircus and lists several local venue customers as early adopters[1][5]. In November 2025 Rookoo closed a €900,000 funding round from a syndicate of entrepreneurs and corporate backers (including Wintercircus-related investors, Showpad/Henchman/MTM Group founders and regional supporters) and announced plans to invest the proceeds into new modules such as price optimisation and capacity management[1][3].
Core Differentiators
Role in the Broader Tech Landscape
Rookoo sits at the intersection of applied generative AI and vertical SaaS for experience-driven businesses. The company rides multiple trends: the shift to conversational, 24/7 automated customer engagement; adoption of AI to automate repetitive administrative tasks; and growing demand for industry-specific automation that integrates with existing operational workflows[5][1]. Timing favors Rookoo because event and hospitality teams—typically lean and overwhelmed with inbound inquiries—are prime candidates for efficiency gains, and venue owners increasingly prioritize fast response and data-driven pricing to maximize yield[1][5]. By packaging domain templates and integrations, Rookoo reduces the implementation friction common with general-purpose AI assistants and nudges the ecosystem toward specialized AI colleagues for industry verticals.
Quick Take & Future Outlook
Rookoo’s near-term path is expanding functionality from intake automation into pricing and capacity modules, plus deeper analytics—moves that, if executed well, can shift the product from a time-saver to a revenue‑management platform for venues[1]. Key factors that will shape their trajectory include (1) the quality and safety of AI responses in sales/contract contexts, (2) the ease of integrating with venue CRMs/CMSs and booking systems, and (3) expansion beyond early European customers into larger markets where venue ecosystems differ operationally[5][1]. If Rookoo can preserve high automation rates while delivering trustworthy pricing recommendations and seamless integrations, it could become a standard operations layer for mid-market venues and event organizers, tying back to its founding promise of freeing teams to focus on creativity and guest experience rather than admin[5][1].
