Rookoo is a technology company.
Rookoo has raised $1.0M across 1 funding round.
Rookoo has raised $1.0M in total across 1 funding round.
Rookoo has raised $1.0M in total across 1 funding round.
Rookoo's investors include Pitchdrive.
Rookoo is a Ghent, Belgium–based technology company that builds AI-powered “digital colleagues” to automate inquiries, quoting and routine administration for event and hospitality teams, increasing bookings while cutting administrative time and manual work[5][1].
High-Level Overview
Rookoo builds an AI-driven virtual agent platform that handles customer intake, answers questions, generates quotes, and populates systems of record for venues and event/hospitality operators, with omnichannel support (WhatsApp, live chat, email, interactive experiences)[5][1]. The product is aimed at event venues, hospitality operators and experience creators (e.g., concert halls, conference venues, special-venue operators) and is used by customers including Wintercircus Ghent, Tour & Taxis and other European venues[1][5]. Rookoo’s solution reduces administrative workload (reported automation rates around 67% and time savings of ~25–35%), improves speed of response (which can raise conversion 4x when answering quickly), and adds modules for price optimisation, capacity management and data-driven insights as it expands[5][1].
Origin Story
Rookoo was founded in 2024 by Thibaut Vincent, Anthony Meirlaen, Jared Dierickx and Jeroen Borloo in Ghent, Belgium, emerging from domain experience in events and venue operations and a drive to remove administrative friction for experience creators[3][1]. Early product-market fit came from automating repetitive intake and quoting workflows for venue teams and pilot customers in Belgium; the company operates from Wintercircus and lists several local venue customers as early adopters[1][5]. In November 2025 Rookoo closed a €900,000 funding round from a syndicate of entrepreneurs and corporate backers (including Wintercircus-related investors, Showpad/Henchman/MTM Group founders and regional supporters) and announced plans to invest the proceeds into new modules such as price optimisation and capacity management[1][3].
Core Differentiators
Role in the Broader Tech Landscape
Rookoo sits at the intersection of applied generative AI and vertical SaaS for experience-driven businesses. The company rides multiple trends: the shift to conversational, 24/7 automated customer engagement; adoption of AI to automate repetitive administrative tasks; and growing demand for industry-specific automation that integrates with existing operational workflows[5][1]. Timing favors Rookoo because event and hospitality teams—typically lean and overwhelmed with inbound inquiries—are prime candidates for efficiency gains, and venue owners increasingly prioritize fast response and data-driven pricing to maximize yield[1][5]. By packaging domain templates and integrations, Rookoo reduces the implementation friction common with general-purpose AI assistants and nudges the ecosystem toward specialized AI colleagues for industry verticals.
Quick Take & Future Outlook
Rookoo’s near-term path is expanding functionality from intake automation into pricing and capacity modules, plus deeper analytics—moves that, if executed well, can shift the product from a time-saver to a revenue‑management platform for venues[1]. Key factors that will shape their trajectory include (1) the quality and safety of AI responses in sales/contract contexts, (2) the ease of integrating with venue CRMs/CMSs and booking systems, and (3) expansion beyond early European customers into larger markets where venue ecosystems differ operationally[5][1]. If Rookoo can preserve high automation rates while delivering trustworthy pricing recommendations and seamless integrations, it could become a standard operations layer for mid-market venues and event organizers, tying back to its founding promise of freeing teams to focus on creativity and guest experience rather than admin[5][1].
Rookoo has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in November 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2025 | $1.0M Seed | Pitchdrive |