RoofMarketplace is a company.
RoofMarketplace has raised $1.0M across 1 funding round.
Key people at RoofMarketplace.
RoofMarketplace has raised $1.0M in total across 1 funding round.
Key people at RoofMarketplace.
RoofMarketplace is a portfolio company operating an online marketplace that connects homeowners, insurance carriers, adjusters, and vetted local contractors to streamline roofing claims and replacements.[1][2][3][5] It serves insurance carriers handling claims, homeowners needing repairs, and contractors seeking qualified jobs, solving inefficiencies in traditional roofing claims like opaque pricing, delayed bids, and misaligned stakeholders by providing transparent, competitive bids and end-to-end coordination.[3][4][5] The platform has shown strong growth, ranking No. 217 on the 2023 Inc. 5000 list with 2,580% three-year revenue growth, raising $6.1M total funding including a $5M round and a $7M Series A in 2025 led by Wingra Capital.[2][3]
Founded in 2013 and headquartered in Whitewater, Wisconsin (with offices in Milwaukee), RoofMarketplace emerged to give residential homeowners access to multiple bids from qualified local contractors, mirroring processes used in commercial and government projects.[1][2] Early traction built on this homeowner-focused model, evolving into a comprehensive platform for insurance-driven claims, as evidenced by its Inc. 5000 recognition and funding milestones.[2][3] A pivotal moment came in July 2025 with the appointment of Scott Holewinski as CEO and a $7M Series A from Wingra Capital, signaling a strategic push into claims innovation.[3]
RoofMarketplace rides the trend of marketplace digitization in insurance and home services, particularly roofing claims amid rising storm damage from climate events, which strain carriers with manual processes and disputes.[3][5] Timing aligns with post-2023 growth surges and 2025 funding, capitalizing on market forces like insurer demands for cost control, contractor shortages, and homeowner expectations for transparency in a $50B+ U.S. roofing industry.[2][3] It influences the ecosystem by setting standards for outcome-driven claims platforms, potentially reducing industry friction and enabling scalability for carriers while empowering regional contractors.[3][4]
With new CEO Scott Holewinski and fresh Series A capital, RoofMarketplace is primed to expand carrier partnerships, enhance platform AI for bidding accuracy, and grow its contractor network amid intensifying weather-related claims.[3] Trends like insurtech consolidation and climate resilience will shape its path, potentially evolving it into a full-suite home claims marketplace. This positions it to redefine roofing efficiency, tying back to its core mission of frictionless repairs that benefit every stakeholder.[3][5]
RoofMarketplace has raised $1.0M in total across 1 funding round.
RoofMarketplace's investors include American Family Ventures.
RoofMarketplace has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in June 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2021 | $1.0M Seed | American Family Ventures |
