Rollick

High-Level Overview

Rollick is a SaaS technology company providing customer engagement solutions to manufacturers (OEMs) and dealerships in the powersports, RV, marine, industrial/outdoor power equipment, trailer, and spa industries.[1][2] Its core products, including the Aimbase platform for lead management, nurturing, database marketing, digital retailing, post-sale experience, and marketing automation, help OEMs and dealers capture leads, boost conversions by 15-25%, and retain customers through full-funnel tools.[1][2] Serving over 150 OEMs and 4,000 dealers, Rollick also operates GoRollick, an exclusive outdoor recreation vehicle buying marketplace partnered with brands like Sam's Club, U.S. Bank, AAA, and others, reaching millions of consumers.[1][2] The company has demonstrated strong growth, earning a spot on the Inc. 5000 list for three consecutive years.[2]

Origin Story

Founded in 2017 and headquartered in Austin, Texas, Rollick emerged to address fragmented customer journeys in outdoor recreation and equipment sectors, building on prior expertise in marketing technology—its CEO Bernie Brenner notes long-term partnerships like Nautique's 20-year relationship.[1][2] Backed by venture firms including Silverton Partners and LiveOak Venture Partners, with total funding around $17.8M across three rounds, the company quickly gained traction by connecting OEMs, dealers, finance providers, and in-market buyers.[1][4] Early pivots included expanding from core powersports/RV/marine to trailers, industrial equipment, and spas, securing new OEM agreements and customizing Aimbase for these segments in the past year.[1]

Core Differentiators

• Full-Funnel Customer Engagement: Aimbase delivers lead capture, routing, nurturing, digital retailing, and post-sale tools, driving 15-25% lifts in sales and repurchases; bolt-ons adapt for trailers/industrial with expanded catalogs and UX tweaks.[1]
• Exclusive Marketplace (GoRollick): Branded buying platform for partners like Sam's Club and AAA, serving millions and creating seamless shopping/ownership experiences across RV, powersports, marine, and equipment.[1][2]
• Industry-Tailored Ecosystem: Connects 150+ OEMs and 4,000+ dealers with personalized marketing automation, earning testimonials for reliable support and growth impact.[2]
• Proven Growth and Recognition: Three years on Inc. 5000; rapid client adoption in recreation/equipment verticals.[1][2]

Role in the Broader Tech Landscape

Rollick rides the wave of digital transformation in fragmented recreation and equipment markets, where consumers demand seamless, personalized omnichannel experiences akin to e-commerce giants.[1][2] Timing aligns with post-pandemic outdoor activity booms and rising OEM/dealer reliance on data-driven tools amid supply chain pressures, enabling 15-25% conversion gains.[1] Market forces like trailer/industrial expansion and partnerships (e.g., NMMA awards, Tiffin Group) position it to consolidate lead management in underserved verticals, influencing the ecosystem by standardizing customer satisfaction metrics and bridging manufacturers to end-buyers.[1][4]

Quick Take & Future Outlook

Rollick's momentum—Inc. 5000 streak, new segment wins, Aimbase adoption—signals scaling toward dominant player in recreation tech, potentially expanding GoRollick to more enterprise partners.[1][2] Trends like AI-enhanced personalization and EV/hybrid vehicle integration in powersports/marine will shape its path, amplifying full-funnel impact. Its influence may evolve into ecosystem orchestration, powering industry-wide standards for buyer retention and sales efficiency, reinforcing its role as the go-to for outdoor vehicle customer journeys.[1][2]