Roger

Roger is an AI SDR that automates outbound sales and follows up 24/7.

ActiveY Combinator

Updated: Dec 2, 2025 ·

About

💼 Augment builds AI-powered tools to automate company operations, starting with Roger:an intelligent CRM that acts as your AI-powered sales team. 💼

🚀 Built by experienced founders and backed by Y Combinator, Augment is redefining sales automation with AI-driven workflows that handle prospecting, outreach, and deal management:so businesses can scale effortlessly.

How it Works –

Roger, Your AI-Powered CRM

📊 A CRM That Works for You

Unlike traditional CRMs that require constant manual updates, Roger actively manages your sales pipeline. It tracks interactions, follows up with leads, and keeps your team focused on closing deals instead of admin work.

🤖 AI-Powered Outreach & Engagement

Roger automates lead generation and crafts personalized outreach messages across email, LinkedIn, and other channels. It continuously refines its approach based on engagement data to increase conversions.

🎯 Smart Deal Management

Roger qualifies leads, schedules follow-ups, and moves deals through your pipeline automatically. It ensures your team never drops the ball on a potential customer.

📈 Seamless Integration & Insights

Roger syncs with your existing tools, updating your sales data in real-time. AI-powered analytics provide actionable insights, helping teams optimize sales strategies. By automating tedious sales tasks and making CRM proactive instead of passive, Roger turns AI into your most efficient sales teammate:helping businesses close more deals, faster.

Recent News & Mentions

Jun 25, 2025Product LaunchRoger: The AI Sales Rep That Books You Meetings While You Sleep Sep 1, 2024FundingROGER - Seed Aug 9, 2024Product LaunchCardLift - Achieve top-of-wallet status for your credit card program Aug 1, 2024FundingROGER - Seed Jan 1, 2016FundingROGER - Seed

Financial History

Roger has raised $9.1M across 3 funding rounds. Most recently, it raised $120K Seed in September 2024.

Total Raised

$9.1M

Valuation

N/A

Funding Rounds Raised

Date	Round	Other Investors
Sep 1, 2024	$120K Seed	Cometa, SemperVirens Venture Capital, Techstars, Eduardo Mufarej, Felipe Villamarin, Jeronimo Uribe, Simon Borrero
Aug 1, 2024	$8.0M Seed	20VC, GV, Partech Ventures, Theory Ventures, Guy Podjarny
Jan 1, 2016	$1.0M Seed	Atlantic Labs, Balderton Capital, Cherry Ventures, FJ Labs, Gotham Gal Ventures, Kearny Jackson, Mosaic Ventures, Nokia Growth Partners, Kazuma Ieiri, Alexander Ljung, Andreas Ehn, Brigitte Mohn, Eric Quidenus-Wahlforss

Financial History

Roger has raised $9.1M across 3 funding rounds.

Total Raised

$9.1M

Valuation

N/A

Leadership Team

Key people at Roger.

Rithwik Pattikonda

Founder

Leadership Team

Key people at Roger.

Rithwik Pattikonda

Founder

Deep Dive

High-Level Overview

Roger is an AI-powered Sales Development Representative (SDR) platform designed to automate outbound sales and follow-up processes 24/7. It acts as an intelligent CRM and sales team by finding leads, understanding their needs, and sending personalized outreach messages across email and LinkedIn to book meetings automatically. Roger serves startups, SaaS companies, and agencies looking to scale sales efficiently without manual prospecting, often described by users as a “money printer” because it continuously fills calendars with qualified meetings while founders focus on product development[1][2][3].

Origin Story

Roger was developed by Augment, a company focused on AI-powered tools to automate company operations, starting with Roger as their flagship product. The founders, experienced in SaaS and sales, created Roger to solve the inefficiencies of traditional outbound sales tools that merely send emails without personalization or follow-up. By leveraging AI to deeply understand leads and automate outreach, Roger quickly gained traction among YC founders and early adopters who praised its ability to run autonomously and generate consistent pipeline growth[1][3].

Core Differentiators

Deep Lead Understanding: Roger scans LinkedIn, Twitter, company websites, and job listings to gather rich context on leads, enabling highly personalized outreach that resonates with prospects[1][3].
Full Automation: Unlike simple email tools, Roger automates the entire outbound process—finding leads, crafting messages in your brand’s tone, sending multi-channel sequences, and scheduling meetings without manual intervention[1][2][3].
Omnichannel Outreach: Supports email and LinkedIn messaging with automated follow-ups to maintain persistent engagement across platforms[2][3].
User-Friendly Setup: Onboard once with your ideal customer profile and communication style, then let Roger run continuously in the background[1][3].
Team Collaboration: Features for managing multiple mailboxes and domains, supporting sales teams rather than just individual users[2].
Pricing Tiers: Offers plans ranging from $600 to $3000 per month, catering to different business sizes and needs[2].

Role in the Broader Tech Landscape

Roger rides the wave of AI-driven automation transforming sales and marketing. The timing is critical as companies seek scalable, cost-effective ways to generate pipeline amid rising customer acquisition costs and SDR talent shortages. Market forces such as the explosion of online professional data, advances in natural language processing, and demand for personalized outreach favor AI SDR platforms like Roger. By automating repetitive sales tasks, Roger enables sales teams to focus on closing deals, thus increasing overall productivity and accelerating startup growth. It also influences the ecosystem by setting new standards for AI integration in sales workflows and pushing competitors to innovate[1][2][5].

Quick Take & Future Outlook

Roger is well-positioned to expand its influence as AI adoption in sales accelerates. Future trends shaping its journey include deeper AI contextual understanding, integration with CRMs and other sales tools, and enhanced multi-channel capabilities. As AI SDRs become mainstream, Roger’s ability to maintain authentic, personalized communication at scale will be crucial to sustaining its competitive edge. Its ongoing development and user feedback loop suggest a trajectory toward becoming an indispensable sales automation platform for startups and growing companies. The company’s success will likely inspire broader adoption of AI agents in sales, fundamentally changing how outbound sales are conducted[1][2][6].

Sources

Frequently Asked Questions

Who founded Roger?

Roger was founded in 2024 by Rithwik Pattikonda (Founder).

How much funding has Roger raised?

Roger has raised $9.1M in total across 3 funding rounds.

Who are Roger's investors?

Roger's investors include Cometa, SemperVirens Venture Capital, Techstars, Eduardo Mufarej, Felipe Villamarin, Jeronimo Uribe, Simon Borrero, 20VC, GV, Partech Ventures, Theory Ventures, Guy Podjarny.