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Rock Paper Coin provides a comprehensive software-as-a-service platform designed to streamline financial and contractual processes for the event industry. The platform offers a suite of digital tools that enable event professionals to manage client contracts, send invoices, and securely process payments, consolidating essential business operations into a single, efficient workflow. Its capabilities focus on simplifying the often-complex administrative tasks associated with booking and managing events.
The company was co-founded by Nora Sheils and Elizabeth Sheils in 2018. Their founding insight stemmed from firsthand experience within the events sector, recognizing a significant gap in the market for a tailored solution that addresses the specific challenges event professionals face regarding contracts and payment collection. This personal understanding informed the development of a system built by industry veterans for their peers.
Rock Paper Coin serves wedding and event professionals seeking to optimize their business operations. The company’s vision is to empower these professionals by offering an intuitive and integrated system that elevates their client management and financial transactions, allowing them to focus more on creative execution and less on administrative overhead, ultimately fostering business growth and stability.
Rock Paper Coin has raised $2.0M across 1 funding round.
Rock Paper Coin has raised $2.0M in total across 1 funding round.
# Rock Paper Coin: Digitizing the Wedding and Event Industry
Rock Paper Coin is a B2B software platform that streamlines contract management, digital invoicing, and payment processing specifically for wedding and event professionals.[2] Founded in 2019 and headquartered in Lake Oswego, Oregon, the company has built a unified solution that addresses one of the most time-consuming aspects of event planning: managing contracts, signatures, and payments across multiple vendors and clients.[1]
The platform serves over 10,000 event professionals and has achieved strong product-market fit metrics, including 98% customer satisfaction and an average savings of $1,040 per user.[5] Rock Paper Coin has raised $4.8 million in funding from investors including XYZ Venture Capital and Elevate Capital.[1] The company's growth momentum reflects a clear market need: event professionals were previously forced to juggle email, spreadsheets, and multiple payment apps to manage their business operations.
Rock Paper Coin emerged from the lived experience of its co-founders, sisters-in-law Elizabeth Sheils and Nora Sheils.[1] Nora previously founded and operated Bridal Bliss, a wedding event planning company, where she and Elizabeth encountered the operational friction that inspired their solution. After searching unsuccessfully for a single tool that could solve the contract and payment management problem, they left their positions at Bridal Bliss and built Rock Paper Coin from scratch.[2]
The company's name itself reflects the founders' philosophy and the customer journey they sought to simplify. "Rock" represents engagement and the foundation of the business relationship. "Paper" captures the contracts and agreements that form the backbone of event planning—the business side that can feel daunting. "Coin" symbolizes the final critical step: secure, streamlined payment processing.[4] This naming convention encapsulates their entire mission: to guide couples and event professionals from "yes" to "I do" through a single integrated platform.
Rock Paper Coin was built by industry insiders for industry insiders. Rather than adapting a generic invoicing tool, the founders designed every feature with the specific workflows of wedding and event professionals in mind.[2] This vertical focus allows the platform to anticipate pain points that horizontal solutions miss.
The platform is powered by Stripe and offers some of the lowest transaction fees available in the market.[5][6] Critically, Rock Paper Coin allows vendors to pass processing fees to clients, preserving more revenue for small businesses and independent vendors—a feature that resonates strongly with the target market.
The platform emphasizes frictionless onboarding and ease of use. Customers can create professional, branded proposals in minutes using intuitive templates or drag-and-drop builders, send them instantly with real-time engagement tracking, and automate follow-ups to ensure timely payment.[5] Payments deposit within 1-2 business days, dramatically faster than traditional payment methods.
Rock Paper Coin differentiates itself through hands-on customer service. The company provides free account setup and ongoing support, positioning itself as a partner in business growth rather than a transactional vendor.[5]
The platform allows event planners to invite vendors directly into the system to manage contracts and invoices collaboratively, reducing coordination friction across the entire event ecosystem.[6]
Rock Paper Coin operates at the intersection of two powerful trends: the digitization of traditionally paper-heavy industries and the rise of vertical SaaS solutions. The wedding and event industry, despite being a multi-billion-dollar market, has remained remarkably analog—dominated by email chains, printed contracts, and manual payment tracking. Rock Paper Coin capitalizes on this gap by applying modern fintech and workflow automation to an underserved vertical.
The timing is particularly favorable. Small business owners and independent contractors increasingly expect digital-first tools that integrate payments, contracts, and communication. The normalization of e-signatures and digital payments post-pandemic has accelerated adoption of platforms like Rock Paper Coin. Additionally, the company's focus on reducing friction in the booking-to-payment workflow directly addresses a critical pain point that impacts both customer acquisition and cash flow for event professionals.
By solving this problem elegantly, Rock Paper Coin influences the broader ecosystem by demonstrating that vertical SaaS solutions can achieve significant scale and profitability. The company's success validates the thesis that deeply understanding a specific industry's workflows and building purpose-built software can outperform generic horizontal competitors.
Rock Paper Coin has established itself as the category leader in payment processing and contract management for event professionals. With 10,000+ customers, strong retention metrics, and a capital-efficient business model, the company is well-positioned for continued growth.
Looking ahead, several trends will likely shape the company's trajectory. First, consolidation within the event tech ecosystem may create acquisition opportunities or partnership possibilities as larger platforms seek vertical expertise. Second, international expansion represents a significant growth vector—the wedding and event industry is global, yet Rock Paper Coin currently focuses on the U.S. market. Third, the company could expand its platform to adjacent verticals (creative services, consulting, photography) that face similar contract and payment management challenges.
The founders' commitment to industry values—sustainability, transparency, and community support—suggests they view Rock Paper Coin as more than a financial instrument. This mission-driven approach, combined with strong product-market fit and disciplined capital deployment, positions the company to become a defining platform in the event industry for years to come. Rock Paper Coin exemplifies how solving a specific, acute problem for a defined customer base can create substantial value and influence.
Rock Paper Coin has raised $2.0M in total across 1 funding round.
Rock Paper Coin's investors include Elevate Capital, Jenny Fielding, Scott Hartley.
Rock Paper Coin has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in October 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2022 | $2M Seed | — | Elevate Capital, Jenny Fielding, Scott Hartley | Announced |
