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Roborock designs and manufactures intelligent home robotics, primarily focusing on advanced robotic vacuum cleaners and wet/dry mops. The company develops devices that integrate sophisticated navigation, sensor technology, and cleaning mechanisms to autonomously manage floor care. Their product line extends to include cordless stick vacuums, aiming to provide comprehensive smart cleaning solutions for residential environments.
Beijing Roborock Technology Co., Ltd. was established in July 2014 by Chang Jing, who founded the company with a vision for smarter home automation. Jing's insight centered on leveraging robotics to simplify domestic chores, leading to the development of self-operating cleaning devices. The company began its operations in Beijing, China, with an initial focus on intelligent household appliances.
Roborock’s products cater to a broad consumer base seeking efficiency and convenience in home maintenance. The company’s long-term vision is to enhance daily life through continuous innovation in smart cleaning technology, making advanced robotics accessible and integral to modern households. They strive to deliver meaningful solutions that streamline cleaning processes and improve user experience.
Roborock has raised $28.0M across 2 funding rounds.
Roborock has raised $28.0M in total across 2 funding rounds.
Roborock (Beijing Roborock Technology Co. Ltd.) is a Chinese technology company specializing in intelligent cleaning devices, primarily robotic vacuum cleaners and mops that integrate advanced AI, navigation, and suction systems for home use.[1][2][3] It serves global consumers seeking efficient, automated household cleaning solutions, addressing the problem of time-consuming manual chores through smart home appliances controllable via smartphone apps.[3][7][8] The company has demonstrated strong growth momentum, achieving global No. 1 sales ranking for robotic vacuum cleaners, revenue of 8.65 billion Yuan (US$1.22 billion) in the latest reported year with 73.32% net profit growth to 2.05 billion Yuan (US$288 million), shipments exceeding 2.6 million units, and presence in over 170 countries serving 15 million homes.[1][8]
Founded in July 2014 in Beijing, China, Roborock emerged from a team of innovators with expertise in AI, software algorithms, electronic engineering, mechanical design, and supply chain management, initially supported by Xiaomi as a key backer providing seed funding and technological resources.[1][2][3][4] The idea took shape as a focus on robotic home cleaning, launching its first product, the S50 robotic vacuum with advanced mapping, in 2016, followed by the S5 in 2017 that added mopping capabilities.[3] Early traction surged through Xiaomi's ecosystem and expansion to platforms like JD.com; on Singles Day 2017, products sold out in an hour, with 2018 sales growing 18x year-over-year, establishing market leadership in China.[4] Pivotal moments included its February 2020 IPO on Shanghai's STAR Market, raising significant funds (initial reports ~$640M, later clarified as 1.5B RMB/~$220M), enabling global scaling.[1][3][5]
Roborock rides the wave of smart home automation and AI-driven consumer robotics, capitalizing on rising demand for hands-free cleaning amid busy lifestyles and aging populations.[3][6][8] Perfect timing stems from post-2014 advancements in affordable sensors, LiDAR mapping, and cloud AI, amplified by e-commerce booms like JD.com Singles Day sales that propelled its breakout.[4] Favorable market forces include China's manufacturing edge, global supply chains, and competition with players like iRobot, where Roborock's cost-effective innovation has captured top shipment/sales shares in regions like Europe and Asia.[5][8] It influences the ecosystem by pushing industry standards for hybrid cleaning devices and app ecosystems, serving 15M+ homes and inspiring broader adoption of robotics in daily life.[8]
Roborock's trajectory points to deeper expansion into diversified smart appliances like advanced washers and next-gen vacuums (e.g., post-Saros 10 iterations), fueled by 21%+ overseas revenue growth and R&D investments.[1][8] Trends like AI enhancements, edge computing for navigation, and sustainability (e.g., Zeo tech) will shape its path, alongside potential US/EU market penetration amid trade dynamics.[1][3] Its influence may evolve from vacuum leader to full smart cleaning platform, challenging incumbents globally while sustaining profitability—echoing its origin as an innovative underdog now dominating the robotic cleaning revolution.[8]
Roborock has raised $28.0M in total across 2 funding rounds.
Roborock's investors include Qiming Venture Partners.
Roborock has raised $28.0M across 2 funding rounds. Most recently, it raised $3.0M Series B in December 2017.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Apr 26, 2024 | HABIT | $90.1M Pre-Series A | Ideal Auto | Shitou Technology, Xiaotiankong, Xinbeikechuang Fund |
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Dec 1, 2017 | $3.0M Series B | Qiming Venture Partners | |
| Mar 1, 2016 | $25.0M Series B | Qiming Venture Partners |
