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§ Private Profile · Tel Aviv, Israel
RoboDeck is a technology company.
RoboDeck offers autonomous robotic systems for wooden deck maintenance, delivering a comprehensive Robot as a Service (RaaS) solution. Its core product is a self-staining and cleaning robot that automates labor-intensive tasks, ensuring optimal deck condition. This system focuses on preventative care, providing lasting results and eliminating manual intervention in routine upkeep.
The company emerged from the insight that traditional deck maintenance incurred significant inefficiencies and recurring expenses for property owners. This drove the development of an automated solution to address preserving outdoor wooden structures. RoboDeck was established to mechanize a process historically reliant on manual labor and frequent treatments.
RoboDeck serves private homeowners, hotels, restaurants, and commercial property managers. Its vision centers on simplifying deck maintenance, saving substantial time, energy, and resources for users. The company's long-term objective is to set a new standard for automated property care, enhancing the longevity and appearance of wooden decks across diverse environments.
RoboDeck has raised $2.5M across 2 funding rounds.
RoboDeck has raised $2.5M in total across 2 funding rounds.
RoboDeck has raised $2.5M in total across 2 funding rounds.
RoboDeck's investors include SOSV, Energy Revolution Ventures, Gopi Kallayil, Ziv Elul, Scalar Ventures.
RoboDeck has raised $2.5M across 2 funding rounds. Most recently, it raised $2.0M Seed in July 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2023 | $2M Seed | SOSV | Energy Revolution Ventures, Gopi Kallayil, ZIV Elul, Scalar Ventures | Announced |
| Sep 21, 2021 | $500K Venture Round | SOSV | — | Announced |
# RoboDeck: Automating Outdoor Deck Maintenance
RoboDeck is a robotics startup that automates deck cleaning and maintenance through a proprietary autonomous device designed for residential and commercial outdoor spaces.[1] The company addresses a fragmented, labor-intensive market by combining cleaning, staining, and treatment into a single robotic solution. Founded by CEO and co-founder Gal Frenkel, RoboDeck is headquartered in Tel Aviv, Israel, and operates in the home improvement and outdoor maintenance sector.[3] The company claims its subscription-based model can reduce deck maintenance costs by up to 50 percent for homeowners.[1]
RoboDeck's target market includes both individual homeowners and professional deck maintenance companies. The startup has already secured notable clients, including Cal Preserving, California's largest deck maintenance company, validating demand from established industry players.[4] Currently in beta testing, the company raised $2 million in Pre-Seed funding led by SOSV, positioning it to scale production and expand market reach.[3]
Gal Frenkel conceived RoboDeck after recognizing the profitability and growth potential of the outdoor deck maintenance market.[1] Rather than simply adapting existing robotic cleaning technology (like Roomba), Frenkel and his team built the product from the ground up with proprietary hardware and software. The founding process began with brainstorming sessions among business partners to validate the automatic deck maintenance concept before Frenkel formally established the company and initiated product development.[1]
The startup's early traction demonstrates market validation: securing Cal Preserving as a client before full commercialization signals strong product-market fit and credibility within the professional maintenance sector.[4]
RoboDeck distinguishes itself through several proprietary innovations:
RoboDeck rides the convergence of three major trends: the robotics-as-a-service economy, the DIY and home improvement boom, and automation of traditionally manual outdoor maintenance. The timing is favorable—consumer spending on home improvement remains robust, while labor shortages in skilled trades create demand for automated alternatives.
The startup represents a broader shift toward specialized robotics rather than general-purpose platforms. While Roomba dominates indoor cleaning, outdoor maintenance remains largely manual and fragmented. RoboDeck's focus on a specific, high-value problem (deck maintenance) with proprietary chemistry and navigation reflects the maturing robotics ecosystem, where companies build vertical solutions rather than horizontal platforms.
The company's subscription model also signals a shift in how consumers access maintenance services—moving from one-time purchases to recurring, managed solutions. This aligns with broader SaaS and subscription trends reshaping home services.
RoboDeck is positioned to capture significant market share in a traditionally underserved segment. The company's progression from beta testing to securing enterprise clients suggests a clear path to commercialization. Key milestones to watch include full product launch timing, pricing strategy, and geographic expansion beyond North America.
The startup's success will likely depend on three factors: manufacturing scale (producing units reliably and cost-effectively), market education (convincing homeowners that robotic deck maintenance is worth the investment), and competitive response from larger home improvement companies. If RoboDeck achieves profitability and demonstrates strong unit economics, it could become an acquisition target for major players in outdoor power equipment or home services.
The broader implication: RoboDeck validates that even mature, traditional markets like home maintenance have room for robotics-driven disruption when companies invest in domain-specific innovation rather than generic automation.