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Roamler operates a B2B crowd-supported platform, connecting businesses to an on-demand professional network. This workforce is organized by skill and location for diverse task completion. Services include crowd-based field marketing, technical services, and home/healthcare support, enabling real-time data collection and efficient on-site execution.
Martijn Nijhuis and Wiggert De Haan founded Roamler in 2011, believing flexible workforces redefine employment for both companies and professionals. Their insight drove business efficiency through agile human resources, simultaneously empowering individuals with flexible work and professional growth opportunities.
The platform serves FMCG manufacturers, consumer brands, retail, and technical/care industries. Roamler's vision boosts business agility and profitability using a widespread liquid workforce, enhancing competitiveness. It also offers individuals flexible, task-based work, promoting a better quality of life through accessible opportunities.
Roamler has raised $27.0M across 2 funding rounds.
Roamler has raised $27.0M in total across 2 funding rounds.
Roamler has raised $27.0M across 2 funding rounds. Most recently, it raised $22.0M Series B in June 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2020 | $22M Series B | — | Endeit Capital | Announced |
| Apr 1, 2016 | $5M Series A | — | Endeit Capital | Announced |
Roamler has raised $27.0M in total across 2 funding rounds.
Roamler's investors include Endeit Capital.
Roamler is a Netherlands-based technology company founded in 2011, operating as Europe's leading crowd-sourced field marketing and tech services platform.[1][2][3] It builds a cloud-based platform that connects brands with a large network of on-demand professionals for tasks like retail promotions, mystery shopping, technical installations, repairs, and home care services, serving FMCG manufacturers, retailers, consumer brands, and healthcare providers primarily in Europe.[1][2][3][4] The platform solves efficiency challenges in field operations by enabling flexible, localized workforce deployment with real-time data insights, geo-tagged mobile technology, and modular micro-services, while reducing carbon footprints by up to 30% through minimized commutes.[1][3][4][6] Roamler has shown strong growth momentum, securing €20 million in funding in 2020 from Endeit Capital, Smartfin, and Achmea Innovation Fund—ranking among Europe's top scale-ups—and making strategic acquisitions like Datlinq (2021) for data analytics and Mobeye (2021) for French market expansion.[1][3][4]
Roamler was founded in 2011 in Amsterdam, Netherlands, emerging from the need for flexible, crowd-based solutions in field marketing for major FMCG manufacturers and retailers.[1][2][3] Specific founders are not detailed in available sources, but the company started by leveraging a community of trained shoppers and on-demand professionals to handle geographically dispersed, short-term tasks via a smartphone app and tech platform.[3][6][7] Early traction built around retail audits, mystery shopping, and promotions, expanding in 2016 to technical services like installations and repairs across the Netherlands, UK, and Germany using certified professionals.[1][3][4] Pivotal moments include the 2018 entry into home care and healthcare with a network of caregivers in the Netherlands, the 2020 €20M funding round that fueled scale-up status, and 2021 acquisitions of Datlinq and Mobeye, which bolstered data capabilities and French leadership.[1][3][4]
Roamler rides the gig economy and crowdsourcing wave in field services, capitalizing on demand for flexible workforces amid labor shortages and post-pandemic shifts toward on-demand models.[3][6] Its timing aligns with rising needs for efficient, scalable operations in fragmented sectors like retail (FMCG/CPG), technical services, and healthcare, where traditional models struggle with geography and speed.[1][2][4] Market forces favoring it include e-commerce growth driving in-store execution needs, data analytics booms (enhanced by Datlinq), and sustainability pressures, positioning Roamler to influence ecosystems by pioneering hybrid workforce tech—blending crowds with dedicated teams—and reducing inefficiencies for brands like those in CPG versus competitors like Trax or Repsly.[2][5] This expands the flexible workforce model, opening opportunities for freelancers while helping enterprises optimize costs and agility.[3][6]
Roamler is poised for continued European dominance through platform enhancements, further acquisitions, and vertical expansions like care and data services, potentially entering new markets beyond its current footprint.[1][6] Trends shaping its path include AI-driven task optimization, deeper sustainability integrations, and hybrid work models amid gig economy maturation. Its influence may evolve by setting standards for crowd-tech platforms, empowering brands with hyper-local execution while fostering inclusive professional networks—reinforcing its role as a pioneer in revolutionizing field operations efficiency.[3][6]
