RISE NL

RISE NL is a specialized firm dedicated to the global legal protection of trademarks and product designs. The company provides comprehensive services including upfront searches and strategic advisory, securing distinctiveness and availability of intellectual property. Their methodology helps businesses preemptively manage and resolve legal obstacles concerning brand registration, design rights, and domain name disputes.

The firm was founded on the insight that a strong trademark portfolio is crucial for supporting business growth and market expansion. Recognizing the intricacies of intellectual property law, its founders established a practice focused on delivering tailored, actionable guidance aligned with clients' commercial objectives. The company emphasizes personalized engagement to develop custom protection strategies.

RISE NL supports diverse businesses, from emerging startups with global ambitions to established companies safeguarding brand identity. The company's core vision is to empower clientele by fostering robust intellectual property portfolios, enabling unhindered expansion and market confidence. They aim to serve as a trusted partner, offering transparent, innovative, and practical solutions for protecting brand assets.

High-Level Overview

Rise Point Capital is an Amsterdam-based private equity firm founded in 2025, specializing in co-investments with Independent Sponsors (ISPs) to target niche, asset-light companies across Europe and North America.[1][5] Its mission centers on unlocking overlooked opportunities by blending ISP local expertise with the firm's value-creation skills, focusing on sectors like Technology, Business Services, Logistics, and Light Manufacturing.[1] The investment philosophy emphasizes stable cash flows, EBITDA of €1M–5M, and strategies such as buy-and-build, international expansion, and business model transitions, rooted in a family office approach that connects entrepreneurial capital with opportunities.[1][5] In the startup and SME ecosystem, it impacts growth by providing proactive support for scaling overlooked businesses, though as a new firm, its track record is emerging.[1]

Origin Story

Rise Point Capital was established in 2025 by Sergio van Luijk and Ramon Keijsers, former colleagues at Holland Corporate Finance (now Oaklins Netherlands).[1] Their backgrounds combine deep expertise in M&A, private equity, family office investments, corporate development, and entrepreneurship.[1] The idea emerged from van Luijk's hands-on experience managing a family office and co-investing with ISPs, recognizing their potential to identify undervalued deals.[1] This evolved the firm's focus from traditional dealmaking to a specialized co-investment model, launching with a clear strategy for niche markets.[1][5]

Core Differentiators

• Unique investment model: Co-invests with ISPs to access proprietary deals, combining local insights with the firm's operational expertise for faster execution on overlooked opportunities.[1][5]
• Network strength: Leverages founders' M&A and family office connections across Europe and North America, targeting hard-to-reach niches.[1]
• Track record: As a 2025 launch, early emphasis on proven sectors and strategies like buy-and-build positions it for quick wins, building on founders' prior successes.[1]
• Operating support: Provides value-creation through international expansion and transitions, acting as a proactive partner beyond capital.[1]

Role in the Broader Tech Landscape

Rise Point Capital rides the trend of deglobalization and regionalization, where ISPs thrive in fragmented markets amid rising M&A complexity and economic uncertainty.[1] Timing aligns with 2025's post-pandemic recovery, where asset-light tech and services firms seek expansion capital amid high interest rates.[1] Market forces like stable cash flow demands and buy-and-build appeal favor its targets, especially in Technology and Logistics, amid Europe's push for supply chain resilience.[1] It influences the ecosystem by derisking ISP deals, potentially boosting private equity inflows into Dutch and European SMEs, complementing state players like Invest-NL.[1][3]

Quick Take & Future Outlook

Rise Point Capital is poised for rapid scaling, likely closing first deals in 2025–2026 via ISP partnerships, targeting portfolio growth in high-conviction sectors.[1] Trends like AI-driven logistics and digital business services will shape its path, amplified by Europe's funding gaps for mid-market firms.[1][3] Its influence may evolve from niche player to key ecosystem bridge, fostering more cross-border buy-and-builds as founders' networks expand—unlocking value in an era where entrepreneurial capital meets untapped opportunity.[1][5]