Rewind Me

High-Level Overview

Rewind is a fast-growing SaaS data backup company founded in 2015 that protects critical cloud and SaaS data for businesses worldwide.[1][2] It offers backup-as-a-service for applications like Shopify, GitHub, QuickBooks Online, BigCommerce, Trello, Jira, Confluence, and Okta, enabling seamless backup, restore, and data copying with unlimited storage, global data centers, and dynamic scaling to address gaps in SaaS providers' shared responsibility models.[1][2][4] Serving over 100,000 customers across 100+ countries—primarily SMBs and enterprises relying on cloud apps—Rewind solves the problem of data loss from errors, disasters, or provider limitations, backing up more than 53 billion data points as of 2021 while achieving year-over-year revenue doubling.[2][4] The company has raised significant funding, including a $65M Series B in 2021 led by Insight Partners, and expanded to 100+ employees with enterprise features like Cloud Sync by 2024.[1][2]

Note: Search results also reference a separate AI startup called Rewind.ai (founded ~2020), which records screen/audio for searchable "perfect memory" via OCR and speech recognition, but the query specifies "Rewind Me" aligning more closely with the backup firm's origins and established profile.[3][5]

Origin Story

Rewind was co-founded in 2015 by Mike Potter (CEO) and James Ciesielski in response to businesses' vulnerability to SaaS data loss, starting with 41 customers and backups for platforms like Shopify.[1] Early traction built quickly: by 2016, it had 1,100+ customers and four full-time hires; 2017 saw 3,200+ customers and BigCommerce support; 2018 added QuickBooks Online and Replay for Shopify, reaching 6,700+ customers.[1] Growth accelerated in 2019 with 100% YoY expansion to 10,900 customers, 40 employees, and an Agency Partner Program.[1]

Pivotal moments included a $15M Series A in 2020 (vision: "backing up all cloud platforms"), $65M oversubscribed Series B in 2021 led by Insight Partners with Atlassian Ventures, Bessemer, and others—fueling support for Trello, GitHub, and global scaling to 100+ employees.[1][2][4] By 2024, Rewind launched enterprise tools like Cloud Sync and expanded to Okta, Miro, and Entra ID, evolving from SMB-focused backups to comprehensive cloud protection.[1]

Core Differentiators

• Repeatable Product Development: Builds scalable backups across diverse SaaS apps via a proprietary process, supporting 53B+ data points in apps like GitHub, Jira, and Azure DevOps with features like multi-data-center redundancy for compliance.[2][1]
• Unlimited Scalability and Support: Offers unlimited storage, dynamic load handling, and top-reviewed apps with dedicated support, enabling recovery from minor errors to full disasters—filling Shared Responsibility Model gaps ignored by SaaS vendors.[2][4]
• Enterprise-Grade Innovations: Recent additions like Cloud Sync (restore to another instance), single-pane management, and coverage for Confluence, Jira, Okta, and Miro provide a unified "backup all cloud platforms" experience.[1]
• Proven Growth Engine: Product-led expansion with 100%+ YoY revenue/subscriber growth, agency programs, and strategic hires like CMO Jason Karsh to boost awareness.[1][4]

Role in the Broader Tech Landscape

Rewind rides the explosive growth of SaaS and cloud adoption, where businesses generate petabytes of mission-critical data but face rising ransomware, outages, and compliance risks—exacerbated by SaaS providers' limited backup duties under the Shared Responsibility Model.[2][4] Timing is ideal amid post-2020 cloud migrations and 2024 enterprise demands for multi-app resilience, with market forces like data sovereignty laws and cyber threats (e.g., Okta breaches) driving demand for Rewind's global, compliant backups.[1][2]

It influences the ecosystem by normalizing backup-as-a-service, enabling SMBs/enterprises to focus on core ops without data fears, while integrations with Atlassian/GitHub ecosystems expand developer trust and set standards for cloud data portability.[1][2]

Quick Take & Future Outlook

Rewind is poised to dominate cloud backup as SaaS sprawl intensifies, potentially tripling size via enterprise wins and new app coverage (e.g., AI tools, more DevOps).[1][4] Trends like zero-trust security, AI-driven recovery, and regulatory pressures (GDPR, SOC2) will accelerate adoption, evolving Rewind from SaaS protector to full-stack cloud guardian—much like its origin mission to safeguard uninterrupted business.[1][2] Investors betting on its track record (Series B momentum) see a path to unicorn status amid a $XXB data protection market.