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Reverse.supply provides a white-label recommerce-as-a-service platform designed to enable brands and retailers to integrate product resale directly into their operations. The company’s technology handles the complexities of circular retail, offering software integration and logistical support to manage the entire second-hand lifecycle of products. This approach allows brands to maintain control over their secondary markets and engage with the circular economy.
The company was founded in 2021 by Janis Künkler, Max Große Lutermann, and Konrad Hosemann in Berlin. Their insight stemmed from the observation that many companies faced significant costs and operational challenges in entering the recommerce space. The founders aimed to simplify this process, providing brands with an accessible and cost-controlled solution to tap into the growing market for pre-owned goods and extend product lifecycles.
Reverse.supply primarily serves fashion brands and retailers seeking to establish their own resale channels and embrace sustainable practices. The platform empowers these businesses to not only open new revenue streams beyond initial sales but also to strengthen customer relationships through circular offerings. The long-term vision centers on fostering a more sustainable retail ecosystem, where extending product life becomes a standard and profitable business model for brands worldwide.
Reverse.supply has raised $6.0M across 1 funding round.
Reverse.supply has raised $6.0M in total across 1 funding round.
Reverse.supply has raised $6.0M in total across 1 funding round.
Reverse.supply's investors include Julius Göllner, Julia Bösch, Marcus Borner, Christian Knott, Dutch Founders Fund, Push Ventures.
Reverse.supply is a technology company that provides a white-label platform enabling fashion brands to enter and manage the re-commerce (secondhand resale) market through their own branded online shops. The platform handles complex software integration, logistics, and returns processing, allowing brands to maintain control over their inventory and customer experience while creating an additional revenue stream and enhancing sustainability. It supports trade-in programs, peer-to-peer marketplaces, and repair services, offering a comprehensive circular commerce solution primarily for fashion brands and retailers looking to implement circular economy practices and boost customer loyalty[1][2].
Founded in 2021 and headquartered in Berlin, Germany, Reverse.supply was created by co-founders Janis Künkler and Max Große Lutermann. The idea emerged from the need to simplify the operational and technical challenges fashion brands face when entering the resale market, such as reverse logistics and quality control. Early traction came from building a logistics center in Berlin and developing an AI-driven grading system for quality and pricing. In 2024, Reverse.supply was acquired by the US resale firm Trove, combining Trove’s technology with Reverse.supply’s European market expertise to expand their global reach and service offerings[2][4].
Reverse.supply rides the growing trend of circular economy and sustainability in fashion, addressing increasing consumer demand for secondhand goods and regulatory pressures on waste reduction. The timing is critical as European legislation tightens around producer responsibility and right-to-repair, pushing brands to adopt resale and repair programs. By simplifying the complex reverse logistics and resale processes, Reverse.supply empowers brands to participate profitably in the recommerce market, influencing the broader ecosystem by accelerating circular commerce adoption and reducing fashion’s environmental footprint[1][4].
With its integration into Trove and expanded technological capabilities, Reverse.supply is positioned to scale its platform globally, especially across Europe and North America. Future trends shaping its journey include stricter sustainability regulations, growing consumer acceptance of secondhand fashion, and advances in AI for product grading and pricing. As circular commerce becomes mainstream, Reverse.supply’s influence will likely grow, helping more brands transition to sustainable business models while unlocking new revenue streams. Their continued innovation in logistics and technology integration will be key to maintaining competitive advantage and market leadership[4][1].
Reverse.supply has raised $6.0M across 1 funding round. Most recently, it raised $6.0M Seed in March 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 1, 2022 | $6.0M Seed | Julius Göllner, Julia Bösch, Marcus Borner, Christian Knott, Dutch Founders Fund, Push Ventures |