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§ Private Profile · Vancouver, BC, Canada
Reusables.com is a technology company.
Reusables.com develops a technology platform for the circular economy, providing a comprehensive system for managing reusable food and beverage containers. The company's core offering includes proprietary Tap to Reuse software, RFID tracking, and Smart Return Bins, which together facilitate a deposit-free borrowing and return process. This system enables high return rates and streamlines the transition from single-use packaging to sustainable alternatives for large-scale operations.
The company was founded in 2020 by entrepreneurs Jason Hawkins and Anastasia Kiku. Their insight stemmed from the pervasive issue of single-use packaging waste in institutional settings, particularly within food service. They recognized the need for an efficient and scalable solution that could simplify the logistics of reusable containers for both operators and end-users, leading to the development of their patented tracking technology.
Reusables.com serves a diverse clientele, including universities, hospitals, airports, cities, and corporate offices seeking to implement robust reusable packaging programs. The company's vision is centered on significantly reducing environmental impact by providing the infrastructure for a widespread shift away from disposable packaging, fostering a more sustainable and circular consumption model for enterprise food service globally.
Reusables.com has raised $3.1M across 2 funding rounds.
Reusables.com has raised $3.1M in total across 2 funding rounds.
Reusables.com has raised $3.1M across 2 funding rounds. Most recently, it raised $3.0M Seed in April 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2025 | $3M Seed | Amplify Capital, StandUp Ventures | Voyager Capital | Announced |
| Aug 13, 2022 | $100K Seed | — | — | Announced |
Reusables.com has raised $3.1M in total across 2 funding rounds.
Reusables.com's investors include Amplify Capital, StandUp Ventures, Voyager Capital.
Reusables.com is a climate tech startup building a hardware-enabled SaaS platform for zero-waste reusable packaging, targeting institutions like universities, hospitals, corporate offices, and stadiums.[1][2][3][4] It enables food service operators to replace single-use containers with trackable reusables via RFID/QR tags, patented Tap-to-Reuse™ checkout (no apps or upfront deposits), and smart 24/7 return bins that automate refunds and prevent contamination, achieving 99%+ return rates while cutting waste and costs.[1][2][4][5] Serving high-traffic environments, it solves operational barriers to reuse—such as logistics, low adoption, and traceability—by integrating with existing payment/credential systems like student IDs or credit cards, with clients reusing over 500,000 containers in two semesters to avoid 25+ tons of waste annually.[3][4]
The company has raised $3.6M in an oversubscribed seed round (plus earlier $2M+ funding) to scale across North America, partnering with operators like Compass Group Canada (Chartwells) at sites including SFU and University of California, demonstrating strong growth momentum amid rising sustainability demands.[1][2][3][6]
Reusables.com emerged from Vancouver's restaurant scene, initially launching with local eateries before pivoting to institutional scale for universities and corporate campuses across North America.[2] Co-founders CEO Jason Hawkins and COO Anastasia Kiku drive the vision of making reusable packaging the global default for food services, emphasizing frictionless, traceable systems to eliminate plastic waste.[2][3] A pivotal moment came with their partnership with Compass Group Canada, rolling out Tap-to-Reuse™ and smart return bins at Simon Fraser University (SFU)'s Mackenzie Café, sparking interest from campuses nationwide and proving high return rates without deposits or apps.[2] This built on early tech advancements in RFID/QR tracking, evolving into a turn-key enterprise solution amid the $100B single-use packaging waste crisis.[3]
Reusables.com rides the circular economy and climate tech waves, capitalizing on institutional sustainability mandates amid a $100B single-use packaging market plagued by failed reuse pilots due to complexity and low returns.[3] Timing aligns with post-2020 regulatory pushes (e.g., plastic bans) and campus/foodservice demands for cost-effective green solutions, amplified by on-site infrastructure that sidesteps logistics pitfalls of off-site models.[1][3][7] It influences the ecosystem by partnering with food giants like Compass Group and credential providers, standardizing scalable reuse for stadiums, resorts, and offices—driving data-backed impact that exposes greenwashing while enabling operators to hit ESG goals profitably.[2][4][7]
With $3.6M fueling North American expansion, team growth, and hardware enhancements, Reusables.com is poised to dominate institutional reuse, targeting retail/foodservice next amid booming demand from 34+ deployments.[3][6] Trends like AI-optimized logistics, stricter waste regs, and enterprise net-zero pledges will accelerate adoption, potentially evolving it into the default infrastructure for global circular packaging.[2][3] As Hawkins notes, real execution over optics positions them to shrink the waste crisis—watch for multi-year contracts with Fortune 500 operators, amplifying their role from campus innovator to industry standard.[3] This tech-first bet on convenience scales where others falter, tying back to a simple truth: reuse wins when it's easier than waste.[4]