Retina AI is a technology company.
Retina AI has raised $11.0M across 2 funding rounds.
Retina AI has raised $11.0M in total across 2 funding rounds.
Retina AI has raised $11.0M in total across 2 funding rounds.
Retina AI's investors include Andreessen Horowitz, Benhamou Global Ventures, Emergence Capital, Toyota Ventures, Celesta, Company Capital, Crosscut Ventures, Garden City Companies, Meritech Capital Partners, Softbank Group, Village Global, Jason Robins.
Retina AI is an AI-driven SaaS platform that predicts customer lifetime value (CLV) from day one for e-commerce and subscription brands, enabling marketers to acquire high-value customers, optimize retention, and boost profitability without third-party cookies.[1][3][5] It ingests transaction, engagement, and demographic data to deliver 90%+ accurate pCLV insights, dashboards, and integrations within hours, serving brands like Dollar Shave Club and Madison Reed.[1][5] Founded in 2017 in Santa Monica, CA, the company generated over $2 million in annual recurring revenue before its acquisition by ONAR Holding Corporation in September 2025, which aims to integrate its models into ONAR's marketing tech stack for broader client adoption.[4]
Retina AI was co-founded in 2017 by Michael Greenberg (President, with a physics background from UCLA and experience launching ScaleFunder) and Brad Ito (CTO, MIT physics graduate with expertise in digital marketing tech and big data).[1][3] Greenberg identified scaling challenges in data science while at UCLA's innovation director role, leading them to build Retina as a solution for e-commerce brands facing unprofitable customer acquisition—where 30-50% of customers lose money.[3] Early traction came from high-growth brands adopting its predictive CLV models, culminating in partnerships with Dollar Shave Club and integrations like Google Ads, before ONAR's acquisition in 2025 amid a capital inflection point.[1][4]
(Note: Distinct from RETINA-AI Health, a separate Houston-based firm using AI for diabetic retinopathy screening.[2][6])
Retina AI rides the cookieless future and AI-driven martech wave, addressing e-commerce's shift to first-party data amid privacy regulations like GDPR and Apple's IDFA changes.[1][3] Timing aligns with rising CLV importance for DTC brands scaling profitably, as traditional metrics fail unprofitable acquisition—Retina provides the "fast feedback loop" for real-time adjustments.[5] Market forces like AI proliferation in marketing (e.g., predictive analytics boom) favor it, influencing the ecosystem by embedding CLV as a core metric across acquisition, retention, and finance teams.[3][4] Post-ONAR acquisition, it accelerates martech consolidation, enhancing agency tools for enterprise clients and countering big tech dominance in ad targeting.[4]
ONAR's 2025 acquisition positions Retina AI for accelerated scaling, recapturing ARR via client integrations and cross-sells, potentially exceeding prior $2M+ revenue through ONAR's network.[4] Trends like agentic AI in martech and hyper-personalized retention will amplify its models, evolving influence toward full-funnel profitability platforms amid privacy-first advertising. Expect deeper enterprise adoption and expanded forecasting capabilities, solidifying its role in transforming e-commerce from volume to value-driven growth—echoing its founding mission to "connect the dots" on CLV.[3]
Retina AI has raised $11.0M across 2 funding rounds. Most recently, it raised $8.0M Series A in June 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2021 | $8.0M Series A | Andreessen Horowitz, Benhamou Global Ventures, Emergence Capital, Toyota Ventures | |
| Feb 1, 2020 | $3.0M Seed | Celesta, Company Capital, Crosscut Ventures, Garden City Companies, Meritech Capital Partners, Softbank Group, Village Global, Jason Robins |