Remerge is a technology company.
Remerge has raised $4.0M across 2 funding rounds.
Remerge has raised $4.0M in total across 2 funding rounds.
Remerge is a Berlin-based technology company specializing in app retargeting and programmatic advertising through its demand-side platform (DSP). It helps the world's largest apps in verticals like gaming, e-commerce, on-demand delivery, and finance drive revenue, growth, and user loyalty by re-engaging lapsed users and acquiring new ones via privacy-compliant campaigns.[1][2][5] The platform serves advertisers ranging from global brands to startups, providing access to over 3.3 billion users across 500,000 apps with machine learning-driven personalization, dynamic segmentation, efficient bidding, and incrementality measurement tools.[1][5] With 51-200 employees and reported revenue of $41.4 million, Remerge has raised under $5 million in funding and maintains strong growth momentum as a top independent mobile DSP.[2][3]
Remerge was founded in 2014 (with some sources citing 2012) in Berlin, Germany, born from the founders' insight into a critical gap: mobile apps struggled to retain users despite high initial downloads, limiting in-app revenue potential.[1][3] The company's vision centered on building a transparent, efficient app retargeting platform using advanced technology to re-engage users at scale.[1] Early traction came from leveraging machine learning to analyze behavior across vast app inventories, quickly positioning Remerge as a trusted partner for leading apps and establishing its headquarters at 9 Heidestrasse, Berlin.[1][3] Pivotal moments include expanding from pure retargeting to privacy-centric user acquisition and launching initiatives like the Agency Activators program to empower agencies in programmatic in-app advertising.[2][3]
Remerge rides the wave of privacy-first mobile advertising amid post-IDFA regulations and rising demand for cookieless solutions, capitalizing on the shift from broad user tracking to on-device, contextual targeting.[5] Timing is ideal as apps face retention challenges—despite billions of downloads, churn remains high—while programmatic in-app spend grows, fueled by verticals like gaming and e-commerce adapting to iOS 14+ privacy shifts.[1][2] Market forces favoring Remerge include its independent DSP status, avoiding walled-garden dependencies, and scale across 3.3 billion users, influencing the ecosystem by pioneering tools like deep links for engagement and agency partnerships that democratize expertise.[3][5] This positions it as an enabler for app economies, helping publishers and advertisers navigate fragmentation toward sustainable growth.
Remerge is primed to expand its DSP dominance by doubling down on AI-driven personalization and privacy innovations, such as enhanced on-device bidding and incrementality tools amid tightening global regs. Trends like rising in-app commerce and cross-vertical app ecosystems will amplify demand for its retargeting prowess, potentially scaling revenue beyond $41M through deeper agency integrations and new verticals. Its influence may evolve from niche retargeter to full-stack app growth platform, solidifying Berlin's adtech hub status—watch for partnerships accelerating UA efficiency in a cookieless world. This fast-growing player exemplifies how targeted tech unlocks app revenue in a retention-first era.[1][2][5]
Remerge has raised $4.0M in total across 2 funding rounds.
Remerge's investors include Burda Principal Investments, Point Nine Capital.
Remerge has raised $4.0M across 2 funding rounds. Most recently, it raised $3.0M Series A in August 2015.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2015 | $3.0M Series A | Burda Principal Investments, Point Nine Capital | |
| Sep 1, 2014 | $1.0M Seed | Point Nine Capital |