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REM People provides AI-powered omni-channel sales efficiency solutions for retail analytics. The company’s four SaaS products monitor retail merchandising operations and execution across offline, online, and printed channels. Integrating data from various touchpoints, it offers clients a comprehensive 360-degree view of retail performance, enabling optimized decision-making.
Bülent Peker and Emre Haraccioglu founded REM People in 2014. Their insight stemmed from the need for effective, data-driven oversight of retail execution and visual merchandising. This understanding highlighted market demand for greater sales efficiency and operational excellence within complex, multi-channel retail environments.
Manufacturers, brands, and retailers globally leverage REM People’s solutions across diverse sectors like consumer goods and pharmaceuticals. The company empowers these businesses to holistically manage sales and retail operations across all channels. REM People anticipates continued global expansion, consistently evolving its offerings to deliver impactful value worldwide.
Key people at REM People.
REM People was founded in 2015 by Bülent Peker (Co - Founder) and Emre Haraccioglu (Co - Founder) and Mert Alemdar (Co-Founder).
Key people at REM People.
REM People was founded in 2015 by Bülent Peker (Co - Founder) and Emre Haraccioglu (Co - Founder) and Mert Alemdar (Co-Founder).
REM People is a next-generation retail analytics company founded in 2015 and headquartered in Istanbul, Turkey, specializing in AI-powered omni-channel sales efficiency solutions for manufacturers, brands, and retailers.[1][2][3] It offers four SaaS products in retail execution management, AI-based advanced analytics, end-to-end project management services, and audit/compliance tracking, enabling clients to monitor product journeys across offline, online, and printed channels with real-time insights.[1][4][5] Serving global giants like Unilever, P&G, Coca-Cola, and PepsiCo in over 50 countries, REM People generates $29.4 million in revenue, employs around 140 people, and has secured a $12 million investment from Ethos Asset Management in 2023 while winning Deloitte Technology Fast 50 awards for three years.[1][2][3]
The company's mission is to revolutionize retail by empowering consumer packaged goods (CPG) firms and retailers to enhance performance across all channels, driving efficiency through integrated, holistic tracking.[1][4] Its rapid growth includes offices in Istanbul, Dubai, and London, with planned expansions to Singapore, Saudi Arabia, the USA, Denmark, and Nigeria by 2024.[2]
REM People was founded in 2015 in Istanbul by Bulent Peker (CEO) and Tolga Arican (CPO), emerging as a response to fragmented retail analytics needs in omni-channel environments.[1][3] The idea stemmed from recognizing gaps in tracking retail merchandising and execution across offline, online, and printed channels, leading to the development of integrated AI-driven solutions for CPG companies and retailers.[1][2] Early traction came from serving major brands and earning Deloitte Technology Fast 50 recognitions for fastest-growing startups over three consecutive years, alongside awards like "Highest Export Entrepreneur" and "Best Initiative of the Year 2022."[1][2] A pivotal moment arrived in January 2023 with a $12 million investment from U.S.-based Ethos Asset Management, fueling global expansion and a commitment to invest $4.5 million in five startups.[1][2][3]
REM People rides the AI-driven retail transformation wave, capitalizing on omni-channel retail's explosion amid e-commerce growth and supply chain disruptions, where CPG firms need unified visibility into merchandising and execution.[1][5] Timing aligns with post-pandemic shifts to hybrid retail models and AI adoption for efficiency, as market forces like real-time data demands and compliance pressures favor integrated platforms over siloed tools.[2][6] By enabling brands like life sciences and spirits companies to optimize distribution, audits, and market intelligence, it influences the ecosystem through innovation spillovers—e.g., investing in startups and adopting advanced annotation tech like SuperAnnotate to refine AI models.[1][5][6] This positions REM People as a key enabler in retail tech, bridging traditional merchandising with digital analytics for global scalability.[3]
REM People is poised for accelerated global dominance in AI retail analytics, leveraging its $12M funding for new offices in high-growth markets like the USA and Saudi Arabia, while channeling $4.5M into startups to amplify ecosystem influence.[1][2] Trends like generative AI for predictive analytics, edge computing for real-time audits, and sustainability-driven retail compliance will shape its trajectory, potentially doubling revenue as omni-channel adoption surges.[4][5] Its influence may evolve from service provider to industry standard-setter, fostering a network of AI-enhanced retail innovators and solidifying its role in efficient, data-centric supply chains—echoing its founding promise to revolutionize product journeys worldwide.[1][3]
