RelateIQ

RelateIQ is a technology company.

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Updated: Dec 8, 2025 ·

Recent News & Mentions

Mar 1, 2014FundingRelateIQ - Series C Jun 1, 2013FundingRelateIQ - Series B Dec 1, 2012FundingRelateIQ - Series A

Financial History

RelateIQ has raised $69.0M across 3 funding rounds. Most recently, it raised $40.0M Series C in March 2014.

Total Raised

$69.0M

Valuation

N/A

Funding Rounds Raised

Date	Round	Other Investors
Mar 1, 2014	$40.0M Series C	Balderton Capital, Base10 Partners, Bloomberg Beta, Catapult Capital, Felicis Ventures, Immeasurable, KRM Interests LLC, LAUNCH, Luv Ventures, monashees, Polychain Capital, Sound Ventures, SV Angel, Tiger Global Management, Transmedia Capital, Adam D'Angelo, Andy Rankin, Gregory Waldorf, Marc Benioff, Ryan Sarver
Jun 1, 2013	$20.0M Series B	Accel, Andreessen Horowitz, Stuart Peterson, ENIAC Ventures, Hanabi Capital, Lightspeed Venture Partners, Glenn Solomon, Offline Ventures, Omidyar Ventures, Pear VC, QueensBridge Venture Partners, Sequoia Capital, Unusual Ventures, Wing Venture Capital, Anthony Saleh, Chris Hughes
Dec 1, 2012	$9.0M Series A	Accel, Stuart Peterson, Lightspeed Venture Partners, Glenn Solomon, Sequoia Capital, Unusual Ventures, Wing Venture Capital

Financial History

RelateIQ has raised $69.0M across 3 funding rounds.

Total Raised

$69.0M

Valuation

N/A

Deep Dive

High-Level Overview

RelateIQ was a technology company that developed an AI-powered customer relationship management (CRM) platform designed for sales teams and small businesses across industries.[1][2][4] It automated tedious data entry by analyzing emails, calendars, and interactions to provide actionable insights, lead management, customer segmentation, and sales forecasting, saving users up to 10 hours per week.[1][2] The platform integrated with tools like email, social media, and business apps, solving the problem of inefficient CRM usage by enriching contact databases and prioritizing tasks without manual input.[2][3] Founded in 2011 in Palo Alto, California, it raised $69M, was acquired by Salesforce in 2014 for nearly $400M, rebranded as SalesforceIQ, and retired in 2020.[1][4]

Origin Story

RelateIQ was founded in July 2011 by Adam Evans and Steve Loughlin, who identified a core inefficiency in traditional CRMs: excessive manual data entry that wasted sales teams' time.[2][4] Starting from this simple insight, they spent over two years in stealth mode engineering a solution using large-scale data-mining, algorithms, and a team of experts including four PhDs in physics, statistics, and fluid dynamics by mid-2013.[2] In July 2013, they hired renowned data scientist DJ Patil as VP of Product, accelerating development of features like scanning 10,000 emails and data points per minute.[2][4] Early traction came from proven time savings and integrations, leading to the 2014 Salesforce acquisition after rapid growth.[1][2][4]

Core Differentiators

Smart Automation: Unlike traditional CRMs requiring manual input, RelateIQ automatically analyzed emails, calendars, social interactions (e.g., LinkedIn, Facebook, tweets), and enriched contacts with public data, creating full timelines and reducing data entry by automating insights.[1][2][3][4]
Actionable Intelligence: Delivered real-time features like "Closest Connections" for warm introductions, sales forecasting, task prioritization, and opportunity win probability, with case studies showing 10 hours/week saved for substantive sales activities.[2][3][4]
Seamless Integrations and Usability: Connected to dozens of business apps, email, and mobile devices; ergonomic interface with dashboards for synthetic reports, making it user-friendly for small teams (starting at $49/user/month).[2][3]
Engineering Focus: Built by top data scientists, emphasizing accuracy through refined algorithms before market launch, positioning it as the "World's First Smart CRM."[2]

Role in the Broader Tech Landscape

RelateIQ rode the early 2010s wave of big data and AI in enterprise SaaS, addressing CRM pain points amid rising demand for automation in sales amid cloud adoption.[2][4] Its timing was ideal post-2010, as email volumes exploded and teams sought intelligence from unstructured data, influencing Salesforce's push into "relationship intelligence" via the acquisition.[1][4] Market forces like inefficient legacy CRMs favored it, proving AI could transform sales by automating 80% of data tasks, paving the way for modern tools like predictive analytics in HubSpot or Gong.[2][4] Though retired, it shaped the ecosystem by demonstrating scalable data science in CRM, inspiring competitors in AI-driven sales platforms.[1][2]

Quick Take & Future Outlook

RelateIQ's legacy endures in Salesforce's CRM evolution, with its automation tech absorbed into Einstein AI features, even as the standalone product ended in 2020.[1][4] Post-retirement, its founders and tech influenced broader AI sales tools, amid trends like generative AI for hyper-personalized outreach. Looking ahead, RelateIQ exemplifies how pinpointing data-entry drudgery can yield massive exits—watch for its alumni driving next-gen CRMs in a market projected to exceed $100B by 2025, tying back to its origin as a smart fix for sales inefficiencies.[1][2][4]

Sources

Frequently Asked Questions

How much funding has RelateIQ raised?

RelateIQ has raised $69.0M in total across 3 funding rounds.

Who are RelateIQ's investors?

RelateIQ's investors include Balderton Capital, Base10 Partners, Bloomberg Beta, Catapult Capital, Felicis Ventures, Immeasurable, KRM Interests LLC, LAUNCH, Luv Ventures, monashees, Polychain Capital, Sound Ventures.