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Rekaz delivers innovative software solutions designed to empower businesses and accelerate digital transformation. The company specializes in integrated services including software development, website and application design, digital marketing, user experience enhancement, and comprehensive ERP systems. These offerings combine technical expertise with strategic vision to provide businesses with the tools needed to streamline operations and enhance their online presence.
As a Saudi company, Rekaz was established with the insight of addressing the growing need for robust digital solutions within the regional market. Its formation stems from a commitment to support local enterprises in their evolution through technology. While specific founding dates and individuals are not publicly detailed, the company's inception reflects a broader goal to foster digital advancement and enhance business capabilities across the Kingdom.
Rekaz primarily serves Saudi companies and organizations seeking to achieve digital transformation, improve performance, and enhance productivity. The company's long-term vision is to be the trusted partner for these businesses, delivering innovative and efficient software solutions that drive sustainable growth. It aims to continue supporting its clients by turning their strategic ideas into effective technological realities.
Rekaz has raised $5.0M across 1 funding round.
Rekaz has raised $5.0M in total across 1 funding round.
Rekaz has raised $5.0M in total across 1 funding round.
Rekaz's investors include COTU Ventures, Colle Capital, Impact46, Numrah Capital, Shorooq Partners.
Rekaz has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Seed in July 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2025 | $5M Seed | COTU Ventures | Colle Capital, Impact46, Numrah Capital, Shorooq Partners | Announced |
Rekaz is a Saudi Arabia-based SaaS startup founded in 2023, offering an AI-driven, all-in-one operating system for service-based small and medium-sized businesses (SMBs) such as gyms, salons, clinics, and home service providers.[1][3][5] The platform streamlines scheduling, payments, subscriptions, customer engagement, and branded booking websites/apps, replacing fragmented tools like spreadsheets and WhatsApp with automated, intelligent workflows—including AI-powered insights and personalized onboarding.[1][3][6] It serves single-location and multi-branch operators across the GCC, supporting local currencies, multiple languages, and payment options like Apple Pay, Tamara, and Tabby, with over 7,000 businesses processing more than 1 million appointments.[1][5][6] Rekaz raised $5 million in seed funding in July 2025, led by COTU Ventures with participation from Impact46, Shorooq Partners, and Numrah Capital, fueling expansion amid strong early traction.[1][3][5]
Rekaz was founded in 2023 (with some sources noting early operations in 2024) by CEO Abdulrahman Alomran and CTO Abdulaziz Alkharashi in Riyadh, Saudi Arabia.[1][2][5] The duo identified a key pain point: service SMBs relied on disjointed tools—WhatsApp for customer communication, spreadsheets for memberships, manual payments, and separate links—leading to inefficiency.[1][5][6] Inspired to create "what Shopify did for e-commerce" for service businesses, they built a unified cloud-based platform with features like online booking, auto-reminders, invoicing, and performance reports.[1][5][6] Early traction came quickly, with COTU Ventures as an initial investor in February 2024, followed by the $5 million seed round in July 2025, validating their vision as service SMBs digitized operations.[1][3][5]
Rekaz rides the wave of digital transformation for underserved service SMBs in the MENA region, particularly Saudi Arabia's booming wellness, beauty, fitness, and home services sectors amid economic diversification and Vision 2030 initiatives.[1][3] Timing aligns with rising SMB digitization, where traditional methods like paper invoicing and manual coordination persist despite high smartphone penetration and payment fintech growth (e.g., Tamara).[1][6] Market forces favor Rekaz: fragmented competition from non-specialized tools leaves gaps it fills with service-specific AI, positioning it as regional infrastructure akin to Shopify.[1][3] By empowering 7,000+ businesses with 1M+ appointments, Rekaz boosts the startup ecosystem, attracts VC interest, and accelerates SMB scalability in a $100B+ service economy.[1][3]
Rekaz is poised for hypergrowth, leveraging its $5M seed to expand AI features, enter more GCC markets, and target multi-branch chains, potentially mirroring Shopify's trajectory for services.[1][3] Trends like AI automation, buy-now-pay-later integration, and SMB e-commerce will propel it, especially as regional service demand surges post-pandemic.[1][6] Its influence may evolve from niche enabler to dominant platform, fostering a vibrant ecosystem of digitized SMBs—transforming Riyadh's tech scene one booking at a time, much like its founders envisioned.[1][5]
