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Reflectiz delivers an agentless platform securing websites and digital assets from modern web threats. Its core product provides continuous visibility into client-side activity, automatically detecting and prioritizing security, privacy, and compliance risks. This proactive solution meticulously analyzes all third-party and fourth-party script interactions for comprehensive web exposure management.
The company was founded in 2016 by Idan Cohen and Ysrael Gurt. Cohen, CEO, and Gurt, leveraging his cybersecurity background, identified a critical protection gap against client-side and supply-chain vulnerabilities. Their insight led to developing a specialized solution addressing web-based attack vectors often missed by traditional security measures.
Reflectiz's platform serves global enterprises across financial services, e-commerce, and healthcare. Its central mission is to safeguard customer data, user privacy, and brand reputation. The company envisions enabling organizations to confidently operate online, ensuring their web interfaces remain resilient against increasingly sophisticated digital threats.
Reflectiz has raised $27.0M across 2 funding rounds.
Reflectiz has raised $27.0M in total across 2 funding rounds.
Reflectiz has raised $27.0M in total across 2 funding rounds.
Reflectiz's investors include Jim Douglass, Ivan Ong, Capri Ventures, YYM-Ventures.
Reflectiz is a Tel Aviv-based cybersecurity company founded in 2016 that builds an agentless web exposure management platform to protect enterprise websites from client-side threats, third- and fourth-party risks, and vulnerabilities like malicious e-skimmers, tracking pixels, and Magecart attacks[1][2][3][5]. The platform serves eCommerce, financial services, healthcare, and other regulated industries by providing continuous remote monitoring, behavioral analysis, threat prioritization, and compliance support through a subscription-based SaaS model with channel partnerships[1][2][3]. It solves the problem of hidden web components and dynamic supply chain risks without requiring installations, ensuring no performance impact while delivering real-time visibility and remediation[1][4][5][7].
Reflectiz has gained momentum through industry awards, including High Performer in G2's Continuous Threat Exposure Management quadrant, Most Innovative in Web Application Security, and Best Startup of the Year, reflecting strong adoption by global enterprises expanding online ecosystems securely[4][7].
Reflectiz was founded in 2016 in Tel Aviv, Israel, by two infosec experts frustrated with alert fatigue and inefficient security tools that overwhelm teams with redundant notifications[3][5][6]. Drawing from years of research in web threats, the founders developed a proactive platform focused on behavioral baselines and risk prioritization to reduce noise and enable precise threat detection[6]. Early traction came from its innovative sandbox approach, which remotely maps digital supply chains—pioneering agentless analysis of first-, third-, and fourth-party apps—addressing gaps in traditional JavaScript-based solutions[1][5][6]. This evolution positioned Reflectiz as a leader in web exposure management, earning rapid recognition for tackling sophisticated client-side risks[4][7].
Reflectiz stands out in cybersecurity through these key strengths:
Reflectiz rides the surge in web supply chain attacks and third-party risks, amplified by digital transformation, eCommerce growth, and regulations like GDPR/PCI amid rising Magecart incidents[1][2][3]. Its timing aligns with the shift to Continuous Threat Exposure Management (CTEM), where enterprises demand zero-trust visibility into dynamic web ecosystems without deployment friction—market forces favoring non-intrusive tools as online threats evolve faster than legacy defenses[2][5][7]. By enabling secure expansion of web apps and vendors, Reflectiz influences the ecosystem, reducing breach surfaces for high-stakes sectors and setting standards for agentless innovation in application security[4][6].
Reflectiz is poised for accelerated growth as web threats proliferate, with potential expansion into AI-driven anomaly detection and deeper integrations for automated remediation. Trends like zero-trust architectures and supply chain scrutiny will amplify demand, evolving its role from detector to ecosystem orchestrator. Sustained innovation in its sandbox could solidify Reflectiz as the go-to for web security, empowering businesses to innovate fearlessly online—just as its agentless edge redefined visibility in a shadowed digital landscape[1][5][7].
Reflectiz has raised $27.0M across 2 funding rounds. Most recently, it raised $22.0M Series B in October 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 29, 2025 | $22.0M Series B | Jim Douglass | Ivan Ong, Capri Ventures, YYM-Ventures |
| Dec 14, 2020 | $5.0M Series A | Capri Ventures |
