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§ Private Profile · Herzliya, Israel
Reflect Innovation is a technology company.
Reflect Innovation develops and markets a biofeedback device designed to promote relaxation and enhance emotional well-being. Its core product, the Reflect Orb, is a personal biofeedback companion that utilizes physiological cues to train users in achieving calmness. By rendering otherwise invisible body signals into tangible feedback, the device enables individuals to actively understand and regulate their stress responses within minutes, fostering improved mental states.
The company was established in 2018 by Noga Sapir, who serves as its Founder and CEO. Sapir’s unique background, merging neuroscience with textile design, provided the foundational insight for Reflect Innovation. This interdisciplinary approach led to the realization that advanced biofeedback principles could be effectively integrated into an accessible, at-home device, moving sophisticated therapeutic tools beyond clinical settings.
Reflect Innovation's product serves a dual audience: individuals seeking personal stress reduction and mental health professionals who integrate the device into their practice. The company's vision centers on democratizing access to biofeedback therapy, empowering a broader population to proactively manage their emotional health. Reflect Innovation aims to build a future where personal wellness tools are intuitive, effective, and readily available for daily use.
Reflect Innovation has raised $3.0M across 1 funding round.
Reflect Innovation has raised $3.0M in total across 1 funding round.
Reflect Innovation is a mental wellness technology company founded in 2018 and headquartered in Herzliya, Israel. It develops biofeedback devices, primarily The Orb, a portable, soft textile-wrapped personal device that monitors physiological signals like stress through finger contact and provides real-time feedback via changing LED lights.[1] The product targets individuals managing stress and anxiety, as well as mental health professionals incorporating biofeedback into therapies, addressing the problem of impersonal tech experiences by creating warm, seamless wellness tools.[1][2] At the Seed VC-II stage with $3M raised (last round four years ago), the company achieved early traction via a 2020 user study with 100 participants and planned mass production for a late-2021 e-commerce launch.[1]
Reflect Innovation emerged from a founder's insight into blending textiles' comforting qualities with technology to counter the "cold and impersonal" nature of wellness devices. While specific founder names are not detailed in available sources, the idea crystallized around creating biofeedback tools that integrate into daily routines for stress relief and joy.[1] Established in 2018, the company quickly advanced: it conducted a successful 2020 user study with 100 participants, filed three patents (covering topics like diabetes, sympathetic nervous system, and block ciphers), and secured $3M in seed funding to ramp up production and hiring ahead of The Orb's commercial rollout.[1]
Reflect Innovation stands out in the mental wellness space through these key strengths:
Compared to rivals like Palta (AI-driven preventative health apps) or Healium, Reflect prioritizes tactile, hardware-based biofeedback over app-centric solutions.[1]
Reflect Innovation rides the explosive growth in mental wellness tech, fueled by rising global stress and anxiety post-pandemic, where biofeedback devices tap into demand for non-pharmacological tools. Its timing aligns with trends in personalized health hardware—soft robotics, wearables, and consumer biotech—benefiting from market forces like increased VC interest in digital therapeutics and e-commerce scalability for DTC wellness products.[1] By humanizing biofeedback through textiles, it influences the ecosystem, pushing competitors toward empathetic design and bridging consumer gadgets with clinical applications, potentially expanding into professional therapy markets amid broader adoption of physiological monitoring tech.[1][2]
Reflect Innovation's path forward hinges on scaling The Orb post-2021 launch, leveraging its user study validation and patents to capture DTC market share in a crowded wellness space. Emerging trends like AI-enhanced biofeedback, integration with wearables (e.g., Apple Health), and enterprise sales to clinics could propel growth, especially as mental health tech matures toward hybrid consumer-professional models. Its influence may evolve from niche innovator to category leader if it navigates production hurdles and funding for global expansion—ultimately redefining stress relief as an everyday, joyful ritual, true to its textile-inspired origins.[1]
Reflect Innovation has raised $3.0M in total across 1 funding round.
Reflect Innovation's investors include Joy Ventures, quadraScope Venture Fund.
Reflect Innovation has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in March 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2021 | $3M Seed | JOY Ventures | Quadrascope Venture Fund | Announced |