REFASHIOND is a technology company.
REFASHIOND has raised $25K across 1 funding round.
REFASHIOND has raised $25K in total across 1 funding round.
# High-Level Overview
REFASHIOND is not a technology company itself, but rather a venture capital firm that invests in technology startups transforming global supply chains.[1][3] The firm operates as an early-stage supply chain technology venture fund based in New York, with a mission to champion companies refashioning legacy industries through innovation in supply chain management and logistics.
REFASHIOND's investment philosophy centers on identifying startups solving critical supply chain inefficiencies across multiple dimensions. The firm focuses on four key sectors: Next Generation Logistics, Advanced Materials, Advanced Manufacturing, and Data & Predictive Analytics.[4] Rather than serving brands directly, REFASHIOND explicitly positions itself to serve factories and manufacturers—addressing what CEO Lisa Morales-Hellebo describes as an underserved market.[2] The firm's impact on the startup ecosystem stems from its deep domain expertise: the leadership combines venture investing experience, startup founding, and advisory backgrounds, enabling them to provide both capital and strategic guidance to portfolio companies.
# Origin Story
REFASHIOND Ventures grew organically from grassroots supply chain community efforts. The firm emerged from the New York Supply Chain Meetup and now leverages the Worldwide Supply Chain Federation ecosystem, which comprises over 3,700 global members and a wider network of 33,000+ people including technologists, supply chain experts, executives, and academic researchers.[1][4] This community-first approach distinguishes REFASHIOND from traditional venture firms.
The firm launched a rolling fund on AngelList in 2021 and has since built a portfolio of 27 startups, with expectations to reach 30 investments by the end of the reporting period.[1] One notable portfolio company is Simplifyber, which uses proprietary organic chemistry and 3D printing to transform natural fibers into finished garments without traditional textile processes like spinning, knitting, or sewing.[1]
# Core Differentiators
# Role in the Broader Tech Landscape
REFASHIOND operates at the intersection of three major trends reshaping the economy. First, supply chain resilience has become a strategic imperative following COVID-19 disruptions and geopolitical fragmentation, making supply chain technology a priority for both corporations and policymakers.[1] Second, local manufacturing and reshoring are gaining momentum as companies seek to reduce dependency on global supply chains and improve sustainability—a shift REFASHIOND OS explicitly supports through its "Made in the USA" focus.[2] Third, exponential technologies (AI, blockchain, advanced materials) are finally mature enough to solve legacy supply chain problems that have resisted digitization for decades.[1]
The firm's emphasis on serving factories rather than brands reflects a broader market correction: while venture capital has historically funded consumer-facing solutions, the actual economic value and impact often lies in B2B infrastructure serving manufacturers. REFASHIOND's positioning captures this opportunity early.
# Quick Take & Future Outlook
REFASHIOND is well-positioned to benefit from the convergence of supply chain digitization, reshoring trends, and climate-driven demand for sustainable manufacturing. The firm's institutional fund-raising efforts (as of the November 2022 report) suggest ambitions to scale beyond its initial AngelList rolling fund, potentially positioning it as a category-defining investor in industrial transformation.[1]
The key question for REFASHIOND's evolution is whether its portfolio companies can achieve the economic moats necessary to defend against larger supply chain software incumbents. The firm's emphasis on "defensible through economic moats" in its investment criteria suggests this concern is top-of-mind.[4] If successful, REFASHIOND could establish itself as the go-to venture partner for founders reimagining how goods are designed, manufactured, and distributed—fundamentally reshaping how the global economy produces physical products.
REFASHIOND has raised $25K in total across 1 funding round.
REFASHIOND's investors include Alumni Ventures, Ascend Venture Capital, Bascom Ventures, Collaborative Seed & Growth Partners, Refinery Ventures, Marco A. Casas.
REFASHIOND has raised $25K across 1 funding round. Most recently, it raised $25K Seed in April 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Apr 1, 2021 | $25K Seed | Alumni Ventures, Ascend Venture Capital, Bascom Ventures, Collaborative Seed & Growth Partners, Refinery Ventures, Marco A. Casas |