Redo is a technology company.
Redo has raised $26.0M across 2 funding rounds.
Redo has raised $26.0M in total across 2 funding rounds.
Redo is a Utah-based technology company founded in 2022 that provides an AI-powered platform for e-commerce brands to manage post-purchase experiences, including returns, exchanges, order tracking, marketing campaigns, customer support, and more[1][2][5]. It serves direct-to-consumer (DTC) and omnichannel brands by consolidating fragmented tools into a single system, turning post-purchase interactions into revenue opportunities through improved retention, automation, and operations—many core products are free to drive adoption[1][2][5]. The company demonstrates strong growth momentum, with plans to add 682 high-paying jobs and invest $3.3 million in Utah over five years via a state tax incentive, recognition as the first Utah firm on Forbes' 2025 Cloud 100 Rising Stars list, and reported revenue of $15.3 million alongside $24 million in total funding[1][2][4].
Redo was founded in 2022 in Utah, initially based in Heber City before expanding operations in Draper and Salt Lake County[1][2][3]. CEO Sterling Snow leads the company, emphasizing Utah's appeal as a top place to build and scale tech ventures, with early backing from investors like Pelion Venture Partners in a $2 million seed round (part of up to $24 million total raised per some reports)[1][3][4]. The idea emerged from addressing e-commerce pain points like disjointed legacy tools for post-purchase management; starting in stealth mode, Redo quickly gained traction through its platform's focus on AI-driven consolidation, leading to profitability, world-class growth metrics, and the Forbes Rising Stars accolade as Utah's first representative[2][3].
Redo rides the e-commerce boom in post-purchase optimization, a critical trend as returns automation becomes a competitiveness driver amid rising shopper expectations and operational complexity[1][2]. Timing aligns with AI advancements enabling smarter fraud detection, personalization, and retention in a market shifting toward omnichannel models, where legacy stacks fail modern DTC brands[1][5]. Utah's "Silicon Slopes" ecosystem—fueled by IT/software innovation—benefits from Redo's expansion, job creation, and milestone as the state's first Forbes Cloud 100 Rising Star, spotlighting regional talent and drawing national attention to post-purchase as a high-margin frontier[1][2].
Redo is poised for accelerated scaling, leveraging its Draper expansion, AI enhancements, and free-tier adoption to capture more e-commerce market share amid trends like AI personalization and reverse logistics optimization[1][2][5]. Expect deeper integrations, international growth, and further ecosystem influence as post-purchase evolves into a standard profit driver—watch for additional funding or acquisitions to fuel this trajectory[3][4]. This Utah trailblazer's momentum positions it to redefine brand-shopper interactions, building on its foundation as a consolidated powerhouse for the next wave of e-commerce innovation[1][2].
Redo has raised $26.0M in total across 2 funding rounds.
Redo's investors include Pelion Venture Partners, Peterson Ventures, Signal Peak Ventures, Jack Boren.
Redo has raised $26.0M across 2 funding rounds. Most recently, it raised $24.0M Series A in August 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2024 | $24.0M Series A | Pelion Venture Partners, Peterson Ventures, Signal Peak Ventures, Jack Boren | |
| Dec 1, 2021 | $2.0M Seed | Pelion Venture Partners, Signal Peak Ventures, Jack Boren |