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§ Private Profile · Barcelona, Spain
Red Points is a technology company.
Red Points provides an AI Brand Protection Platform that eliminates fakes and protects customers by taking down counterfeits, fake websites, social media fraud accounts, and piracy.
Red Points has raised $126.1M across 8 funding rounds.
Red Points has raised $126.1M in total across 8 funding rounds.
Red Points has raised $126.1M across 8 funding rounds. Most recently, it raised $20.0M Other Equity in November 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 13, 2022 | $20M Venture Round | Itziar Estevez Latasa | Eight Roads Ventures, Summit Partners | Announced |
| Nov 1, 2022 | $21M Series U | — | Crane Venture Partners, Eight Roads Ventures, Iris Capital, LocalGlobe, Mangrove Capital Partners, Northzone | Announced |
| May 31, 2021 | $18.3M Debt Financing | European Investment Bank | — | Announced |
| Apr 1, 2019 | $38M Series C | Steffan Peyer | Crane Venture Partners, Eight Roads Ventures, LocalGlobe, Northzone, Team Global, Yaron Valler, Banco Sabadell, Mangrove | Announced |
| May 1, 2018 | $12M Series B | — | Crane Venture Partners, Eight Roads Ventures, LocalGlobe, Northzone, Team Global, Yaron Valler | Announced |
| Dec 1, 2017 | $14M Series B | Northzone | Mangrove Capital Partners, Team Global, Yaron Valler, Mangrove, Sergio Pérez Merino | Announced |
| Sep 1, 2016 | $2M Series A | Mangrove Capital Partners | — | Announced |
| Nov 17, 2014 | $820K Venture Round | — | ESADE BAN, Valderaduey Inversiones | Announced |
Red Points has raised $126.1M in total across 8 funding rounds.
Red Points's investors include Itziar Estevez Latasa, Eight Roads Ventures, Summit Partners, Crane Venture Partners, Iris Capital, LocalGlobe, Mangrove Capital Partners, Northzone, European Investment Bank, Steffan Peyer, Team Global, Yaron Valler.
Red Points is a Barcelona-based SaaS company founded in 2011 that provides an AI-driven platform for digital brand protection, specializing in detecting and removing online counterfeits, piracy, fake websites, social media fraud accounts, and IP infringements.[1][2][4] It serves over 1,300 brands across sectors like fashion, sports, beauty, software, automotive, health, and financial services, solving the problem of revenue loss and reputation damage from digital brand abuse by automating takedowns with machine learning trained on billions of data points.[1][3][4] The platform offers unlimited 24/7 enforcement across websites, marketplaces, social media, ads, and platforms like TikTok and WeChat, with strong growth evidenced by $52.5M in total funding, including a $38M Series C in 2019 and €15M venture debt, plus daily removal of over 100,000 incidents and revenue recovery like $22M in blocked infringements.[2][3][6]
Red Points emerged in 2011 in Barcelona, Spain, as a response to the rising tide of online counterfeiting and piracy targeting brands' digital assets.[1][6] While specific founders are not detailed in available sources, the company was built by IP experts who developed its core AI fraud prediction engine over a decade, trained on data from more than 1,300 brands.[3] Early traction came from pioneering automated IP enforcement, evolving from basic detection to a comprehensive SaaS platform; key milestones include raising $20M in 2018 for counterfeiting prevention and a $38M Series C in 2019 led by Summit Partners to expand market leadership, followed by €15M EIB venture debt and partnerships like CentralNic for end-to-end protection.[2][6]
Red Points rides the explosive growth of e-commerce and social commerce, where counterfeiting and piracy cost brands billions annually amid rising platforms like TikTok and WeChat.[3][4] Its timing aligns with AI advancements enabling scalable IP enforcement, as manual takedowns fail against evolving threats in a $500B+ illicit online trade.[1][2] Market forces like stricter platform policies, global trademark needs, and revenue recovery demands favor its model, influencing the ecosystem by partnering with registries like CentralNic and hosting summits that shape policy, helping brands shift from reactive defense to proactive monetization.[5][6]
Red Points is poised for expansion with its battle-tested AI platform, likely pursuing further funding or acquisitions to deepen China coverage and video/social protections amid AI-driven fraud surges.[4][6] Trends like generative AI fakes, Web3 domains, and regulatory pushes (e.g., EU digital rules) will amplify demand, evolving its role from takedown leader to full brand intelligence hub. As e-commerce hits new peaks, expect Red Points to solidify dominance, recovering more revenue while enabling brands to thrive securely in a counterfeit-plagued digital world—echoing its origins as the go-to "antivirus" for online IP threats.[2][3]