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Red Antler is a branding agency providing comprehensive brand strategy and digital experiences for new ventures and established companies. The firm develops compelling narratives and distinctive visual identities, ensuring client offerings resonate deeply with target audiences. This approach embeds brands into consumer consciousness, ensuring enduring relevance.
Founded in 2007 by Emily Heyward, JB Osborne, and Simon Endres, Red Antler emerged from the founders' insight into the evolving branding needs of innovative startups. Recognizing a gap in traditional methodologies, they left corporate roles to focus on creating brands designed for lasting future significance.
Red Antler serves diverse clients, from early-stage startups needing foundational development to mature businesses seeking strategic reinvention. The firm’s core vision is to cultivate brands so indispensable that consumers cannot imagine life without them. Adapting methodologies to current trends, Red Antler crafts future-proof brands influencing consumer behavior.
Key people at Red Antler.
Red Antler was founded in 2007 by JB Osborne (Co-Founder & CEO) and Emily Heyward (Co-founder & Chief Brand Officer).
Red Antler is a leading branding and creative agency founded in 2007, specializing in crafting brand identities, strategies, and experiences for startups and established companies in consumer, B2B, and DTC sectors.[1][2][3][5] With offices in New York and San Francisco, the agency partners with "rule-breakers and future-makers" like Hinge, AllTrails, Ramp, and Eight Sleep, often taking equity stakes to align as true collaborators, emphasizing brand as a driver of growth, scale, and category disruption from day one.[1][2][5][6] Their mission centers on solving strategic challenges through design, immersing in business contexts to create differentiated "North Stars" via research, naming, strategy, and change management, while blurring online-offline boundaries for holistic brand expression.[1][3]
Red Antler was launched in 2007 by Emily Heyward, JB Osborne, and Simon Endres, who left corporate jobs to build a brand design agency exclusively for startups, believing branding could fuel business growth from the earliest stages.[2][6] Inspired by the opportunity to engage founders pre-launch on strategic brand conversations, the trio aimed to create "things the world needs" rather than repackaging outdated ideas, focusing on disruptive categories.[2] Early work with buzzy DTC brands like Casper evolved the agency into an industry powerhouse, defining millennial-style branding amid the DTC boom, and expanding to B2B while authoring books like Emily Heyward's *Obsessed* on building beloved brands.[2][5][6]
Red Antler rides the wave of DTC and direct-to-consumer branding evolution, where startups prioritize identity to destigmatize categories (e.g., hair loss with Keeps, mental health, sustainable footwear) and compete in crowded markets.[2][4][5] Timing aligns with post-2010 DTC explosions and AI-driven transformations, helping B2B firms like Figure and McKinsey build consumer-facing brands amid shifting digital-physical boundaries.[1][5] They influence the ecosystem by proving early brand investment drives valuations and cultural resonance, as seen in unicorn successes, while adapting to trends like immersive sci-fi-inspired branding and AI-era creativity.[5][6]
Red Antler will likely deepen AI and immersive branding amid industry shifts, expanding B2B work while sustaining DTC roots through equity-aligned partnerships.[5] Trends like DTC reinvesting in brand marketing and AI reshaping supply chains (e.g., their projects) position them to craft "unimaginable" brands, evolving influence as cultural architects for tomorrow's unicorns.[5] This cements their role from Brooklyn disruptors to global brand powerhouses, empowering rule-breakers to become essentials.
Red Antler was founded in 2007 by JB Osborne (Co-Founder & CEO) and Emily Heyward (Co-founder & Chief Brand Officer).
Key people at Red Antler.
