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Key people at Reblaze.
Reblaze develops a cloud-native security platform that delivers a fully managed protective shield for websites, web applications, and APIs. The core product provides comprehensive defense mechanisms, including advanced bot management, distributed denial-of-service (DDoS) protection, a next-generation Web Application Firewall (WAF), and robust API security, alongside human behavioral analysis and automated resource scaling. This integrated approach safeguards digital assets by scrubbing malicious traffic before it reaches target infrastructure.
The company was founded in 2011 by Eyal Hayardeny and Tzury Bar Yochay. Their insight stemmed from a recognition of the growing complexity and volume of threats targeting web infrastructure, necessitating a more sophisticated, cloud-based defense system than was broadly available at the time. Their collective experience in cybersecurity informed the development of a proactive, fully managed solution designed to address these evolving challenges.
Reblaze serves businesses seeking enterprise-grade cybersecurity solutions to protect their online presence. The platform is designed to make the internet safer by defending against a wide array of cyber threats, including DoS/DDoS attacks, hacking attempts, and data breaches. Looking forward, Reblaze aims to continually evolve its offerings, ensuring organizations can maintain secure and resilient operations in an increasingly hostile digital landscape.
# Reblaze: High-Level Overview
Reblaze is a cybersecurity company specializing in web application and API protection (WAAP).[2] Founded in 2011 by Eyal Hayardeny and Tzury Bar Yochay, the Israeli company provides an all-in-one cloud-based security platform designed to protect modern web applications, APIs, and digital infrastructure from sophisticated cyber threats.[2][3] The platform serves Fortune 500 enterprises and innovative organizations globally, offering comprehensive protection across private, public, single, and multi-cloud environments.[2][3]
Reblaze's core mission centers on making the Internet safer by delivering world-class web and API security solutions.[2] The company was acquired by Link11, a Frankfurt-based IT security provider, becoming part of the Link11 Group and combining strengths in network security, web application protection, and web performance.[3]
# Origin Story
Reblaze was founded in September 2011 by Eyal Hayardeny and Tzury Bar Yochay, with headquarters in Herzliya, Israel.[4] The company emerged as a pioneer in cloud web application and API security during a period when enterprises were rapidly migrating to cloud environments and needed sophisticated protection mechanisms.[2] Early backing came from JAL Ventures, Bright Pixel (Sonae IM), and Data Point Capital in 2018, validating the founders' vision and enabling the company to scale its security platform.[2]
The company established itself as an industry leader by applying cutting-edge technologies—particularly machine learning and behavioral profiling—to detect and prevent Internet threats.[2] This technical foundation attracted Fortune 500 customers and positioned Reblaze as a standard-bearer for enterprise web protection before its acquisition by Link11.
# Core Differentiators
Reblaze's competitive advantages center on its integrated, multi-layered security approach:
# Role in the Broader Tech Landscape
Reblaze operates at the intersection of two critical trends: the explosive growth of cloud-native architectures and the rising sophistication of application-layer cyber threats. As enterprises accelerate digital transformation and migrate workloads to cloud environments, traditional network-perimeter security becomes insufficient. Reblaze addresses this gap by focusing on software-layer protection—securing the applications and APIs that directly interact with customer data and business logic.
The company's emphasis on behavioral profiling and machine learning reflects the broader industry shift toward adaptive, intelligence-driven security rather than static rule-based defenses. By serving Fortune 500 companies across multiple industries, Reblaze influences how enterprise security teams approach web application protection and sets standards for WAAP solutions in the market. Its acquisition by Link11 signals consolidation in the cybersecurity space, where specialized point solutions are increasingly bundled into comprehensive platforms to provide customers with integrated threat defense.
# Quick Take & Future Outlook
Reblaze's integration into the Link11 Group positions the company to expand its market reach internationally while leveraging Link11's established presence in Europe and its DDoS protection expertise.[3] The combined entity can now offer customers a more holistic security stack—from network-layer DDoS protection to application-layer WAAP—reducing vendor fragmentation and improving security outcomes.
Looking ahead, Reblaze will likely benefit from sustained demand for API security and bot management as enterprises continue building microservices-based architectures and face increasing account takeover attacks. The convergence of web application security with broader observability and performance monitoring—areas where Link11 has strength—suggests the platform will evolve toward more integrated, intelligence-driven security operations. As cyber threats grow more sophisticated and regulatory requirements tighten, companies like Reblaze that combine advanced detection capabilities with ease of deployment will remain essential infrastructure for protecting digital value creation.
Key people at Reblaze.
